Brilliant Earth Announces International Shopping Expansion Partners With Leading E-commerce Platform Global-e
Brilliant Earth Group, Inc. (NASDAQ: BRLT), a leader in ethically sourced fine jewelry, has expanded its international shopping capabilities to serve customers in over 150 countries worldwide. The company has partnered with Global-e, a leading e-commerce platform, to offer:
- Localized shopping experiences with product prices in local currencies
- Transparent total pricing including duties and taxes at checkout
- Preferred local payment methods
- Free shipping and returns to new markets
- Streamlined shipping and logistics
This expansion builds upon Brilliant Earth's existing localized experiences in Canada, the UK, and Australia. CEO Beth Gerstein highlighted the company's growing global brand presence, noting they have already served customers in over 50 countries.
Brilliant Earth Group, Inc. (NASDAQ: BRLT), un leader nella gioielleria fine eticamente sostenibile, ha ampliato le sue capacità di shopping internazionale per servire clienti in oltre 150 paesi in tutto il mondo. L'azienda ha collaborato con Global-e, una piattaforma di e-commerce leader, per offrire:
- Esperienze di acquisto localizzate con i prezzi dei prodotti nelle valute locali
- Prezzi totali trasparenti che includono dazi e tasse al momento del pagamento
- Metodi di pagamento locali preferiti
- Spedizione e resi gratuiti in nuovi mercati
- Spedizioni e logistica semplificate
Questa espansione si basa sulle esperienze localizzate esistenti di Brilliant Earth in Canada, Regno Unito e Australia. Il CEO Beth Gerstein ha sottolineato la crescente presenza globale del brand, osservando che hanno già servito clienti in oltre 50 paesi.
Brilliant Earth Group, Inc. (NASDAQ: BRLT), un líder en joyería fina de origen ético, ha ampliado sus capacidades de compras internacionales para atender a clientes en más de 150 países en todo el mundo. La empresa se ha asociado con Global-e, una plataforma de comercio electrónico líder, para ofrecer:
- Experiencias de compra localizadas con precios de productos en monedas locales
- Precios totales transparentes que incluyen aranceles e impuestos al finalizar la compra
- Métodos de pago locales preferidos
- Envío y devoluciones gratis a nuevos mercados
- Envíos y logística simplificados
Esta expansión se basa en las experiencias localizadas existentes de Brilliant Earth en Canadá, el Reino Unido y Australia. La CEO Beth Gerstein destacó la creciente presencia de la marca a nivel mundial, señalando que ya han atendido a clientes en más de 50 países.
브릴리언트 어스 그룹, Inc. (NASDAQ: BRLT)는 윤리적으로 조달된 고급 보석의 선두주자로, 국제 쇼핑 기능을 확장했습니다 150개국 이상에서 고객을 지원합니다. 이 회사는 글로벌 e와 협력하여, 선도적인 전자상거래 플랫폼으로:
- 현지 통화로 제품 가격이 표시된 현지화 쇼핑 경험 제공
- 체크아웃 시 세금 및 관세를 포함한 투명한 총 가격 제공
- 선호하는 현지 결제 방법 제공
- 새로운 시장에 무료 배송 및 반품 제공
- 간소화된 배송 및 물류 제공
이번 확장은 캐나다, 영국 및 호주에서 브릴리언트 어스의 기존 현지화된 경험을 기반으로 합니다. CEO 베스 거스터인은 회사의 글로벌 브랜드 존재감이 높아지고 있음을 강조하며, 이미 50개국 이상에서 고객을 지원했다고 언급했습니다.
Brilliant Earth Group, Inc. (NASDAQ: BRLT), un leader dans le domaine des bijoux fins d'origine éthique, a élargi ses capacités d'achat international pour servir des clients dans plus de 150 pays à travers le monde. L'entreprise s'est associée à Global-e, une plateforme de commerce électronique de premier plan, pour offrir :
- Des expériences d'achat localisées avec des prix de produits dans les devises locales
- Une tarification totale transparente, y compris les droits et les taxes au moment du paiement
- Des méthodes de paiement locales préférées
- Des frais de livraison et des retours gratuits vers de nouveaux marchés
- Une logistique et un transport simplifiés
Cette expansion s'appuie sur les expériences localisées existantes de Brilliant Earth au Canada, au Royaume-Uni et en Australie. La PDG Beth Gerstein a souligné la présence croissante de la marque à l'international, notant qu'ils avaient déjà servi des clients dans plus de 50 pays.
Brilliant Earth Group, Inc. (NASDAQ: BRLT), ein führendes Unternehmen für ethisch beschafften Schmuck, hat seine internationalen Einkaufsmöglichkeiten erweitert, um Kunden in über 150 Ländern weltweit zu bedienen. Das Unternehmen hat sich mit Global-e, einer führenden E-Commerce-Plattform, zusammengeschlossen, um:
- Lokalisierte Einkaufserlebnisse mit Produktpreisen in lokalen Währungen anzubieten
- Transparente Gesamtkosten, einschließlich Zoll und Steuern an der Kasse, anzubieten
- Bevorzugte lokale Zahlungsmethoden zu bieten
- Kostenlosen Versand und Rücksendungen in neuen Märkten anzubieten
- Optimierte Versand- und Logistikprozesse anzubieten
Diese Expansion baut auf den bestehenden lokalisieren Erfahrungen von Brilliant Earth in Kanada, dem Vereinigten Königreich und Australien auf. CEO Beth Gerstein hob die wachsende globale Markenpräsenz des Unternehmens hervor und merkte an, dass sie bereits Kunden in über 50 Ländern bedient haben.
- Expansion to over 150 countries, potentially increasing customer base and revenue
- Improved localized shopping experience, including local currency pricing and payment methods
- Transparent pricing with duties and taxes included at checkout
- Free shipping and returns offered to new markets, potentially boosting sales
- Partnership with leading e-commerce platform Global-e for enhanced capabilities
- Potential increase in operational costs due to free shipping and returns in new markets
- Possible complexities in managing multiple currencies and international tax regulations
Insights
Brilliant Earth's expansion into 150+ countries signifies a substantial growth opportunity. This move taps into the global fine jewelry market, valued at over
The partnership with Global-e, a leader in cross-border e-commerce solutions, is a strategic choice. It mitigates some risks associated with international expansion by leveraging Global-e's expertise in localization and compliance. This could accelerate Brilliant Earth's international market penetration while minimizing operational hurdles.
While the expansion is promising, investors should temper short-term expectations. International growth often requires significant upfront investment and can pressure margins initially. The free shipping and returns policy, while attractive to customers, may impact profitability, especially given the high-value nature of fine jewelry.
However, the long-term potential is substantial. Brilliant Earth's ethical sourcing proposition could resonate well in markets with growing consciousness about sustainability. The company's ability to serve customers in over 50 countries pre-expansion indicates existing brand recognition, which could translate to faster growth in new markets.
Investors should monitor key metrics in coming quarters, including international sales growth, customer acquisition costs and any changes in overall gross margins as the expansion unfolds.
SAN FRANCISCO, Sept. 06, 2024 (GLOBE NEWSWIRE) -- Brilliant Earth Group, Inc. (“Brilliant Earth” or the “Company”) (NASDAQ: BRLT), an innovative, global leader in ethically sourced fine jewelry, today announced that the Company has expanded its international shopping capabilities to better serve new and existing customers across the globe.
Expanded Localized Shopping Experiences
Brilliant Earth has offered a localized shopping experience for customers in Canada, the United Kingdom, and Australia for years and is expanding that experience to customers in over 150 countries worldwide. Customers across the globe will now be able to view products in local currency, understand the total price of their order, and checkout with confidence using their preferred local payment method combined with streamlined shipping and logistics.
Enhanced Customer Logistics and Prepaid Duties and Taxes
Brilliant Earth’s new capabilities will extend its seamless shopping experience to international customers. Customers will be able to see the total amount they will be charged at checkout including duties and taxes. Additionally, Brilliant Earth will now offer free shipping and returns to these new markets.
“We are pleased to enhance our capabilities to serve our international customers in a new way,” said Beth Gerstein, CEO and Co-Founder at Brilliant Earth. “We’ve served customers in over 50 countries worldwide, which speaks to our growing, global brand presence. We look forward to bringing our elevated, seamless digital shopping experience to both new and existing customers seeking the premium, trend-leading products for which we are known.”
About Brilliant Earth
Brilliant Earth is a digitally native, omnichannel fine jewelry company and a global leader in ethically sourced fine jewelry. With 2023 full year Net Sales of
Contacts:
Investor Relations:
Colin Bourland
investorrelations@brilliantearth.com
Media Contacts:
Marisa Ochoa
marisa.ochoa@brilliantearth.com
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