Brilliant Earth Announces International Shopping Expansion Partners With Leading E-commerce Platform Global-e
Rhea-AI Summary
Brilliant Earth Group, Inc. (NASDAQ: BRLT), a leader in ethically sourced fine jewelry, has expanded its international shopping capabilities to serve customers in over 150 countries worldwide. The company has partnered with Global-e, a leading e-commerce platform, to offer:
- Localized shopping experiences with product prices in local currencies
- Transparent total pricing including duties and taxes at checkout
- Preferred local payment methods
- Free shipping and returns to new markets
- Streamlined shipping and logistics
This expansion builds upon Brilliant Earth's existing localized experiences in Canada, the UK, and Australia. CEO Beth Gerstein highlighted the company's growing global brand presence, noting they have already served customers in over 50 countries.
Positive
- Expansion to over 150 countries, potentially increasing customer base and revenue
- Improved localized shopping experience, including local currency pricing and payment methods
- Transparent pricing with duties and taxes included at checkout
- Free shipping and returns offered to new markets, potentially boosting sales
- Partnership with leading e-commerce platform Global-e for enhanced capabilities
Negative
- Potential increase in operational costs due to free shipping and returns in new markets
- Possible complexities in managing multiple currencies and international tax regulations
News Market Reaction 1 Alert
On the day this news was published, BRLT declined 3.33%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
SAN FRANCISCO, Sept. 06, 2024 (GLOBE NEWSWIRE) -- Brilliant Earth Group, Inc. (“Brilliant Earth” or the “Company”) (NASDAQ: BRLT), an innovative, global leader in ethically sourced fine jewelry, today announced that the Company has expanded its international shopping capabilities to better serve new and existing customers across the globe.
Expanded Localized Shopping Experiences
Brilliant Earth has offered a localized shopping experience for customers in Canada, the United Kingdom, and Australia for years and is expanding that experience to customers in over 150 countries worldwide. Customers across the globe will now be able to view products in local currency, understand the total price of their order, and checkout with confidence using their preferred local payment method combined with streamlined shipping and logistics.
Enhanced Customer Logistics and Prepaid Duties and Taxes
Brilliant Earth’s new capabilities will extend its seamless shopping experience to international customers. Customers will be able to see the total amount they will be charged at checkout including duties and taxes. Additionally, Brilliant Earth will now offer free shipping and returns to these new markets.
“We are pleased to enhance our capabilities to serve our international customers in a new way,” said Beth Gerstein, CEO and Co-Founder at Brilliant Earth. “We’ve served customers in over 50 countries worldwide, which speaks to our growing, global brand presence. We look forward to bringing our elevated, seamless digital shopping experience to both new and existing customers seeking the premium, trend-leading products for which we are known.”
About Brilliant Earth
Brilliant Earth is a digitally native, omnichannel fine jewelry company and a global leader in ethically sourced fine jewelry. With 2023 full year Net Sales of
Contacts:
Investor Relations:
Colin Bourland
investorrelations@brilliantearth.com
Media Contacts:
Marisa Ochoa
marisa.ochoa@brilliantearth.com
FAQ
How many countries will Brilliant Earth's expanded international shopping capabilities cover?
What new features does Brilliant Earth offer for international customers?
Which e-commerce platform has Brilliant Earth partnered with for its international expansion?
In which countries did Brilliant Earth already offer localized shopping experiences before this expansion?
What is Brilliant Earth's stock symbol on NASDAQ?
