Brera Holdings Wins Social Impact Thru Soccer Award at IMPACT 5050

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Brera Holdings (Nasdaq: BREA) has been awarded the 2024 Social Impact Through Soccer Award at IMPACT 5050, marking its second win since 2022. The event, hosted by the Internet Marketing Association, took place from September 12-15 in Nayarit, Mexico.

CEO Pierre Galoppi highlighted Brera's 20-year commitment to social impact, including initiatives like:

• The FENIX Trophy tournament, pairing non-professional European soccer clubs with charity partners
• A partnership between Brera Ilch (Mongolia) and Bayangol FC's youth sector to combat substance abuse
• Brera Tchumene (Mozambique) supporting an orphanage in Maputo
• Establishing Brera Tiverija, North Macedonia's first for-profit women's football club

Brera Holdings continues to use soccer as a tool for elevating disadvantaged communities worldwide.

Dublin, Ireland and Milan, Italy, Oct. 08, 2024 (GLOBE NEWSWIRE) -- Brera Holdings PLC (“Brera” or the “Company”) (Nasdaq: BREA), the only publicly traded multi-club ownership company focused on football (soccer), today announced it has been recognized with the 2024 Social Impact Through Soccer Award at IMPACT 5050, an annual event honoring leaders and innovators making a significant impact in their industries and communities.

Caption: Brera Holdings’ FENIX Trophy, an annual football competition for semi-professional and amateur European football clubs, embodies the social impact spirit of the group

IMPACT 5050, which took place September 12-15 at the Mandarin Resort in the Mexican state of Nayarit, was hosted by the Internet Marketing Association.

The Social Impact Through Soccer Award was Brera’s second, having first received the honor in 2022.

“We are gratified to once again be recognized at this prestigious event,” said Brera chief executive, Pierre Galoppi. “For over 20 years, social impact has grown from a founding principle to become a key component of our business, including nurturing aspiring players and engaging fans from disadvantaged backgrounds. For example, in 2021, we started the FENIX Trophy tournament, featuring non-professional European soccer clubs, each paired with a charity partner recognized for its social, historical, and cultural contributions -- and our current 2024 tournament has more teams and charity partners than ever.”

“Also, this year, our Mongolian soccer club, Brera Ilch, set up a social impact partnership with the youth sector of Bayangol FC soccer club, which also plays in the Mongolian Premier League, the country’s highest level of soccer. This partnership currently provides Mongolian children widespread opportunities to play soccer, engage in healthy social activities, and tackle substance abuse.

“Additionally, in 2024, our Mozambique soccer club Brera Tchumene launched regular visits by players and coaches to the Infantário Primeiro de Maio orphanage in the capital city of Maputo. During these visits, the orphanage’s children are coached in playing soccer and other games, and the Brera players and coaches assist in delivering basic goods, including food and cleaning products.

In June 2024, the North Macedonian women's football club Tiverija Strumica was officially integrated into the Brera family through the formation of a joint-stock company, ultimately governed by Brera Holdings, named Women's Football Club Tiverija Brera AD Strumica (“Brera Tiverija”). This landmark transaction marked the inaugural establishment of a for-profit women’s football club in North Macedonia. Brera Holdings prioritized the creation of Brera Tiverija during negotiations with the country's football governing body, underscoring its commitment to providing equitable opportunities for female athletes. “We look forward to continuing this social impact and ESG work,” said Mr. Galoppi. “and to utilize the amazing sport of soccer to elevate and enrich disadvantaged communities worldwide.”

ABOUT BRERA HOLDINGS PLC
Brera Holdings PLC (Nasdaq: BREA) is focused on expanding its social impact football (American soccer) business by developing a global portfolio of emerging football and other sports clubs, which will provide increased opportunities to earn tournament prizes, gain sponsorships, and provide other professional football and sports-related consulting services.

The Company seeks to build on the legacy and brand of Brera FC, the first football club acquired by the Company in 2022. Brera FC, known as "The Third Team of Milan," is an amateur football association building an alternative football legacy since its founding in 2000. The Company owns the trademarked FENIX Trophy Tournament, a nonprofessional pan-European football competition recognized by UEFA, inaugurated in September 2021 and organized by Brera FC. "FENIX" is an acronym for "Friendly European Nonprofessional Innovative Xenial." BBC Sport has called the FENIX Trophy "the Champions League for amateurs," and ESPN covered the 2024 FENIX Trophy finals. In October 2022, the Internet Marketing Association, at its IMPACT 22 Conference, named Brera FC as its award recipient for "Social Impact Through Soccer," recognizing the Company's focus at an international level with this distinction.

In March 2023, the Company expanded to Africa by establishing Brera Tchumene FC, a team then admitted to the Second Division League in Mozambique, a country of nearly 32 million people. Brera Tchumene FC won its post-season tournament and, in November 2023, was promoted to Mocambola, the First Division in Mozambique. In April 2023, the Company acquired 90% of the European first-division football team Fudbalski Klub Akademija Pandev, now known as Brera Strumica FC, in North Macedonia, a country with participation rights in two major Union of European Football Association ("UEFA") competitions.

In June 2023, Brera acquired a strategic stake in Manchester United PLC, a portion of which was subject to a tender offer by Sir Jim Radcliffe and sold at a 74% realized gain. In July 2023, the Company completed the acquisition of a majority ownership in the Italian Serie A1 women's professional volleyball team UYBA Volley S.s.d.a.r.l. In September 2023, the Company assumed control of Bayanzurkh Sporting Ilch FC, a Mongolian National Premier League team, which became Brera Ilch FC when the football season resumed in March 2024. In January 2024, the Company announced the launch of a proactive search for an Italian Serie B football club target designed to bring multi-club ownership of the highest tiers of professional sports ownership to mass investors through the Company's Nasdaq-listed shares. In February 2024, the Brera Holdings Advisory Board was established with MLS founder and World Cup director Alan Rothenberg, luxury lifestyle executive Massimo Ferragamo, sports business leaders Paul Tosetti and Marshall Geller, and Italian football icon Giuseppe Rossi.

In June 2024, the North Macedonian women’s football club Tiverija Strumica officially became part of the Brera family with the establishment of a joint-stock company controlled by Brera Holdings called Women's Football Club Tiverija Brera AD Strumica (“Brera Tiverija”). Brera Tiverija is now a wholly-owned subsidiary of Brera Strumica FC. Brera Holdings PLC is focused on bottom-up value creation from undervalued sports clubs and talent, innovation-powered business growth, and socially impactful outcomes. See www.breraholdings.com

Forward-Looking Statements
This press release contains information about our views of future expectations, plans, and prospects with respect to Brera's business, financial condition, and results of operations that constitute or may constitute forward-looking statements. Any and all forward-looking statements are based on the management's beliefs, assumptions, and expectations of Brera's future economic performance, taking into account the information currently available to it. These statements are not statements of historical fact. Although Brera believes the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectations will be attained. Brera does not undertake any duty to update any statements contained herein (including any forward-looking statements), except as required by law. Forward-looking statements are subject to a number of factors, risks, and uncertainties, some of which are not currently known to us, that may cause Brera's actual results, performance or financial condition to be materially different from the expectations of future results, performance or financial position. Actual results may differ materially from the expectations discussed in forward-looking statements. Factors that could cause actual results to differ materially from expectations include general industry considerations, regulatory changes, changes in local, national and international economic conditions and other risks set forth in "Risk Factors" included in our filings with the SEC.

Company Contact Information:
Pierre Galoppi, Chief Executive Officer, Brera Holdings PLC
Email: pierre@breraholdings.com

Investor Relations Inquiries:
Skyline Corporate Communications Group, LLC
Scott Powell, President
1177 Avenue of the Americas, 5th Floor
New York, New York 10036
Office: (646) 893-5835
Email: info@skylineccg.com

Attachment

• Brera Holdings’ FENIX Trophy, an annual football competition for semi-professional and amateur European football clubs, embodies the social impact spirit of the group

FAQ

What award did Brera Holdings (BREA) win at IMPACT 5050 in 2024?

Brera Holdings (BREA) won the 2024 Social Impact Through Soccer Award at IMPACT 5050.

How many times has Brera Holdings (BREA) received the Social Impact Through Soccer Award?

Brera Holdings (BREA) has received the Social Impact Through Soccer Award twice, first in 2022 and again in 2024.

What is the FENIX Trophy organized by Brera Holdings (BREA)?

The FENIX Trophy is an annual football competition for semi-professional and amateur European football clubs, each paired with a charity partner recognized for its social, historical, and cultural contributions.

What social impact initiative did Brera Holdings (BREA) launch in Mongolia?

Brera Holdings' (BREA) Mongolian club, Brera Ilch, set up a partnership with Bayangol FC's youth sector to provide children with opportunities to play soccer, engage in healthy activities, and tackle substance abuse.

How is Brera Holdings (BREA) making an impact in Mozambique?

Brera Holdings' (BREA) Mozambican club, Brera Tchumene, regularly visits the Infantário Primeiro de Maio orphanage in Maputo, coaching children in soccer and delivering basic goods.

What significant step did Brera Holdings (BREA) take in North Macedonia in 2024?

In June 2024, Brera Holdings (BREA) established North Macedonia's first for-profit women's football club, named Women's Football Club Tiverija Brera AD Strumica (Brera Tiverija).