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Brera Holdings PLC Commences Trading on Upstream Under BREA

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Brera Holdings PLC (Nasdaq: BREA), a multi-club ownership company focused on football, has commenced trading on Upstream, a global securities trading app, under the ticker symbol BREA. This dual listing provides international investors with streamlined access to Brera shares through the Upstream app. Investors outside the U.S. can now deposit or trade Brera securities by downloading the app and completing a simple KYC verification.

The Upstream market operates 20 hours a day, five days a week, offering real-time trading and settlement with a transparent order book. Existing global (non-U.S.) shareholders can transfer their shares to Upstream following a straightforward process. Brera CEO Pierre Galoppi expressed enthusiasm about the dual listing, stating it will add new value to shareholders and expose the company to a modern, global investor base.

Brera Holdings PLC (Nasdaq: BREA), una società di proprietà multi-club focalizzata sul calcio, ha avviato le negoziazioni su Upstream, un'app globale per il trading di titoli, con il simbolo BREA. Questa doppia quotazione offre agli investitori internazionali un accesso semplificato alle azioni Brera tramite l'app Upstream. Gli investitori al di fuori degli Stati Uniti possono ora depositare o negoziare titoli Brera scaricando l'app e completando una semplice verifica KYC.

Il mercato di Upstream opera 20 ore al giorno, cinque giorni alla settimana, offrendo trading e regolamento in tempo reale con un libro ordini trasparente. Gli azionisti globali esistenti (non statunitensi) possono trasferire le loro azioni su Upstream seguendo un processo semplice. Il CEO di Brera, Pierre Galoppi, ha espresso entusiasmo riguardo alla doppia quotazione, dichiarando che questa aggiungerà nuovo valore agli azionisti e esporrà l'azienda a una base di investitori globali e moderni.

Brera Holdings PLC (Nasdaq: BREA), una empresa de propiedad múltiple enfocada en el fútbol, ha comenzado a cotizar en Upstream, una aplicación global de negociación de valores, bajo el símbolo BREA. Esta doble cotización proporciona acceso simplificado a los inversores internacionales a las acciones de Brera a través de la aplicación Upstream. Los inversores fuera de los EE. UU. ahora pueden depositar o comerciar con valores de Brera descargando la aplicación y completando una simple verificación KYC.

El mercado de Upstream opera 20 horas al día, cinco días a la semana, ofreciendo negociación y liquidación en tiempo real con un libro de órdenes transparente. Los accionistas globales existentes (no estadounidenses) pueden transferir sus acciones a Upstream siguiendo un proceso sencillo. El CEO de Brera, Pierre Galoppi, expresó su entusiasmo por la doble cotización, afirmando que agregará nuevo valor a los accionistas y expondrá a la empresa a una base de inversores moderna y global.

브레라 홀딩스 PLC(나스닥: BREA)는 축구에 집중한 다중 클럽 소유 회사로, 업스트림에서 거래를 시작했습니다, BREA라는 심볼 하에 글로벌 증권 거래 앱입니다. 이 이중 상장은 국제 투자자에게 브레라 주식에 대한 간소화된 접근을 제공합니다 업스트림 앱을 통해. 미국 외 투자자들은 이제 앱을 다운로드하고 간단한 KYC 확인을 완료하여 브레라 보안을 입금하거나 거래할 수 있습니다.

업스트림 시장은 주 5일, 하루 20시간 운영되며, 투명한 주문서와 함께 실시간 거래 및 정산을 제공합니다. 기존의 글로벌(비미국) 주주들은 간단한 절차를 통해 그들의 주식을 업스트림으로 이전할 수 있습니다. 브레라 CEO 피에르 갈로피는 이중 상장에 대한 기대감을 표현하며, 이것이 주주에게 새로운 가치를 추가할 것이라고 말했습니다. 그리고 회사를 현대적이고 글로벌한 투자자 기반에 노출시킬 것이라고 덧붙였습니다.

Brera Holdings PLC (Nasdaq: BREA), une société de propriété multi-clubs axée sur le football, a commencé à négocier sur Upstream, une application de trading de valeurs mobilières mondiale, sous le symbole BREA. Cette double cotation offre aux investisseurs internationaux un accès simplifié aux actions Brera via l'application Upstream. Les investisseurs en dehors des États-Unis peuvent désormais déposer ou négocier des valeurs Brera en téléchargeant l'application et en complétant une simple vérification KYC.

Le marché Upstream fonctionne 20 heures par jour, cinq jours par semaine, offrant un trading et un règlement en temps réel avec un carnet d'ordres transparent. Les actionnaires globaux existants (non américains) peuvent transférer leurs actions vers Upstream en suivant un processus simple. Le PDG de Brera, Pierre Galoppi, a exprimé son enthousiasme concernant cette double cotation, affirmant qu'elle ajoutera une nouvelle valeur aux actionnaires et exposera l'entreprise à une base d'investisseurs moderne et mondiale.

Brera Holdings PLC (Nasdaq: BREA), ein Multiclub-Besitzunternehmen, das sich auf Fußball konzentriert, hat den Handel auf Upstream aufgenommen, einer globalen Wertpapierhandels-App, unter dem Tickersymbol BREA. Diese Doppelnotierung bietet internationalen Investoren einen vereinfachten Zugang zu Brera-Aktien über die Upstream-App. Investoren außerhalb der USA können jetzt Brera-Wertpapiere einlegen oder handeln, indem sie die App herunterladen und eine einfache KYC-Verifizierung abschließen.

Der Upstream-Markt ist 20 Stunden am Tag, fünf Tage die Woche in Betrieb und bietet Echtzeit-Handel und -Abwicklung mit einem transparenten Orderbuch. Bestehende globale (nicht-US) Aktionäre können ihre Aktien durch einen einfachen Prozess auf Upstream übertragen. Der CEO von Brera, Pierre Galoppi, äußerte seine Begeisterung über die Doppelnotierung und stellte fest, dass sie neuen Wert für die Aktionäre schaffen wird und das Unternehmen einer modernen, globalen Investorenbasis aussetzen wird.

Positive
  • Dual listing on Upstream expands access to international investors
  • Potential for increased liquidity and global exposure
  • Real-time trading and settlement on Upstream's platform
  • Transparent order book that prevents common market manipulations
Negative
  • U.S. persons are restricted from depositing, buying, or selling securities on Upstream
  • Trading commencement depends on existing shareholders placing sell orders

Insights

Brera Holdings PLC's dual listing on Upstream, a global securities trading app, is a strategic move that could potentially enhance the company's visibility and accessibility to international investors. This development is particularly significant for a small-cap company with a market capitalization of about $10.8 million.

The dual listing offers several potential benefits:

  • Increased liquidity for the stock
  • Broader investor base, especially in markets where football (soccer) is popular
  • 24-hour trading availability, which could lead to improved price discovery
  • Potential for increased market capitalization if demand grows

However, it's important to note that while this move opens up new opportunities, it doesn't directly impact the company's fundamental business operations or financials. The real test will be whether this increased exposure translates into tangible benefits for the company and its shareholders in the long term.

Investors should monitor trading volumes and price movements on both Nasdaq and Upstream to gauge the impact of this dual listing. Additionally, keep an eye on any changes in institutional ownership or analyst coverage as indicators of increased market interest.

Brera Holdings' decision to list on Upstream aligns with emerging trends in the financial markets, particularly the growing interest in digital securities and alternative trading platforms. This move could potentially tap into a new demographic of tech-savvy, global investors who prefer mobile-first trading experiences.

Key points to consider:

  • The multi-club ownership model in football is gaining traction and this listing could increase Brera's visibility in this niche market.
  • The real-time trading and settlement offered by Upstream may appeal to investors looking for more efficient market mechanisms.
  • The platform's focus on preventing market manipulations could attract investors concerned about transparency and fair trading practices.

However, it's important to note that the success of this listing will depend on factors such as:

  • Actual adoption and trading volume on the new platform
  • The company's ability to leverage this exposure for tangible business growth
  • Regulatory developments in the digital securities space

Investors should closely monitor these aspects to assess the long-term impact of this strategic move on Brera Holdings' market position and valuation.

Company Dual Lists on Upstream's Global Securities Trading App

Milan, Italy, Oct. 01, 2024 (GLOBE NEWSWIRE) -- Brera Holdings PLC (“Brera” or the “Company”) (Nasdaq: BREA), the only publicly traded multi-club ownership company focused on football (American soccer), today announced that as of 10:00 AM EST this morning, its Class B Ordinary Shares began trading on Upstream, a MERJ Exchange market and global securities trading app, under the ticker symbol BREA.

The dual listing on Upstream provides international investors worldwide with streamlined access to Brera Holdings PLC shares using just an app.

Investors outside the U.S. can now deposit or trade Brera Holdings PLC securities by downloading Upstream from their preferred app store at https://upstream.exchange/, creating an account by tapping sign up, and completing a simple KYC identity verification. Investors may then either deposit their Brera Holdings shares or fund their account with credit, debit, PayPal, USD, or USDC to buy Brera Holdings shares. Trading will commence when an existing shareholder places an offer for sale on Upstream, establishing the first trade. 

U.S. persons may not deposit, buy, or sell securities on Upstream.

Details on the Brera Holdings listing, deposit, and trading instructions can be found at https://upstream.exchange/breraholdings. The Upstream market is open five days a week, 20 hours a day, Monday to Friday from 10:00 AM to 06:00 AM UTC+4 (1:00 AM to 9:00 PM EST). Traders on Upstream’s smart-contract-powered market will experience real-time trading and settlement and a transparent order book that does not permit common market manipulations.

Existing global (non-U.S.) shareholders may transfer their shares by opening Upstream, tapping Investor, Manage Securities, Deposit Securities, then entering the ticker symbol and the number of shares to deposit, and tapping Submit. Next, shareholders enter the brokerage firm name and brokerage account number and tap Submit. Finally, shareholders tap Add E-Signature, sign their name on the screen using their finger, tap Done, and then tap Sign. Shareholders will receive an executed deposit form via email to submit to their current brokerage firm to initiate a withdrawal to the transfer agent. Shareholders will receive a push notification once the shares are deposited and available for trading on Upstream. 

“We are thrilled to dual list on Upstream’s next-generation marketplace,” said Brera Holdings CEO Pierre Galoppi. “We believe this move will add new value to our shareholders while exposing our company and mission to a modern, global investor base. We intend to continue to build out our multi-club ownership group, and leverage player trading and group commercial activities to enhance our overall impact and success, ultimately generating shareholder value and delivering returns.”


Trading for Brera Holdings PLC (Nasdaq: BREA) will begin on Upstream for non-U.S. shareholders, investors, fans and followers on October 1st at 10:00 AM ET

About Brera Holdings
Brera Holdings PLC (Nasdaq: BREA) is focused on expanding its social impact football (American soccer) business by developing a global portfolio of emerging football and other sports clubs, which will provide increased opportunities to earn tournament prizes, gain sponsorships, and provide other professional football and sports-related consulting services.

The Company seeks to build on the legacy and brand of Brera FC, the first football club acquired by the Company in 2022. Brera FC, known as "The Third Team of Milan," is an amateur football association building an alternative football legacy since its founding in 2000. The Company owns the trademarked FENIX Trophy Tournament, a nonprofessional pan-European football competition recognized by UEFA, inaugurated in September 2021 and organized by Brera FC. "FENIX" is an acronym for "Friendly European Nonprofessional Innovative Xenial." BBC Sport has called the FENIX Trophy "the Champions League for amateurs," and ESPN covered the 2024 FENIX Trophy finals. In October 2022, the Internet Marketing Association, at its IMPACT 22 Conference, named Brera FC as its award recipient for "Social Impact Through Soccer," recognizing the Company's focus at an international level with this distinction.

In March 2023, the Company expanded to Africa by establishing Brera Tchumene FC, a team then admitted to the Second Division League in Mozambique, a country of nearly 32 million people. Brera Tchumene FC won its post-season tournament and, in November 2023, was promoted to Mocambola, the First Division in Mozambique. In April 2023, the Company acquired 90% of the European first-division football team Fudbalski Klub Akademija Pandev, now known as Brera Strumica FC, in North Macedonia, a country with participation rights in two major Union of European Football Association ("UEFA") competitions.

In June 2023, Brera acquired a strategic stake in Manchester United PLC, a portion of which was subject to a tender offer by Sir Jim Radcliffe and sold at a 74% realized gain. In July 2023, the Company completed the acquisition of a majority ownership in the Italian Serie A1 women's professional volleyball team UYBA Volley S.s.d.a.r.l. In September 2023, the Company assumed control of Bayanzurkh Sporting Ilch FC, a Mongolian National Premier League team, which became Brera Ilch FC when the football season resumed in March 2024. In January 2024, the Company announced the launch of a proactive search for an Italian Serie B football club target designed to bring multi-club ownership of the highest tiers of professional sports ownership to mass investors through the Company's Nasdaq-listed shares. In February 2024, the Brera Holdings Advisory Board was established with MLS founder and World Cup director Alan Rothenberg, luxury lifestyle executive Massimo Ferragamo, sports business leaders Paul Tosetti and Marshall Geller, and Italian football icon Giuseppe Rossi.

In June 2024, the North Macedonian women’s football club Tiverija Strumica officially became part of the Brera family with the establishment of a joint-stock company controlled by Brera Holdings called Women's Football Club Tiverija Brera AD Strumica (“Brera Tiverija”). Brera Tiverija is now a wholly-owned subsidiary of Brera Strumica FC. Brera Holdings PLC is focused on bottom-up value creation from undervalued sports clubs and talent, innovation-powered business growth, and socially impactful outcomes. See www.breraholdings.com

About Upstream
Upstream, a MERJ Exchange market (https://merj.exchange/), is a global securities trading app. Powered by Horizon's proprietary, transparency-first, matching engine, Upstream allows investors outside of the U.S. to trade securities using just an app. For more information, please visit https://upstream.exchange/. Upstream is currently accepting applications to dual list at https://upstream.exchange/getlisted.

Disclaimers
U.S. persons may not deposit, buy, or sell securities on Upstream.

This communication shall not constitute an offer to sell securities or the solicitation of an offer to buy securities in any jurisdiction where such offer or solicitation is not permitted.

Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges, a National Numbering Agency, and a member of ANNA. MERJ is regulated in the Seychelles by the Financial Services Authority, https://fsaseychelles.sc/, an associate member of the International Association of Securities Commissions (IOSCO). MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement, and registry. It operates a fair and transparent marketplace in line with international best practices and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. All customers are subject to the rules and regulations of their jurisdiction. By accessing the site or app, you agree to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development-stage companies. U.S. persons may not deposit, buy, or sell securities on Upstream. There can be no assurance the valuation of any particular company's securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings, and notification requirements, as well as compliance with applicable quantitative and qualitative listing standards.

Forward-Looking Statements
This press release contains information about our views of future expectations, plans, and prospects with respect to Brera’s business, financial condition, and results of operations that constitute or may constitute forward-looking statements. Any and all forward-looking statements are based on the management’s beliefs, assumptions, and expectations of Brera’s future economic performance, taking into account the information currently available to it. These statements are not statements of historical fact. Although Brera believes the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectations will be attained. Brera does not undertake any duty to update any statements contained herein (including any forward-looking statements), except as required by law. Forward-looking statements are subject to a number of factors, risks, and uncertainties, some of which are not currently known to us, that may cause Brera’s actual results, performance or financial condition to be materially different from the expectations of future results, performance or financial position. Actual results may differ materially from the expectations discussed in forward-looking statements. Factors that could cause actual results to differ materially from expectations include general industry considerations, regulatory changes, changes in local, national and international economic conditions and other risks set forth in “Risk Factors” included in our filings with the SEC.

Company Contact Information:
Pierre Galoppi, Chief Executive Officer, Brera Holdings PLC
Email: pierre@breraholdings.com

Investor Relations Inquiries:
Skyline Corporate Communications Group, LLC
Scott Powell, President
1177 Avenue of the Americas, 5th Floor
New York, New York 10036
Office: (646) 893-5835
Email: info@skylineccg.com


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FAQ

When did Brera Holdings PLC (BREA) start trading on Upstream?

Brera Holdings PLC (BREA) started trading on Upstream on October 1, 2024, at 10:00 AM EST.

Can U.S. investors trade Brera Holdings (BREA) shares on Upstream?

No, U.S. persons are not permitted to deposit, buy, or sell securities on Upstream.

What are the trading hours for Brera Holdings (BREA) on Upstream?

Trading hours for Brera Holdings (BREA) on Upstream are Monday to Friday, from 10:00 AM to 06:00 AM UTC+4 (1:00 AM to 9:00 PM EST).

How can non-U.S. investors trade Brera Holdings (BREA) shares on Upstream?

Non-U.S. investors can trade Brera Holdings (BREA) shares by downloading the Upstream app, creating an account, completing KYC verification, and either depositing shares or funding their account to buy shares.

Brera Holdings PLC Class B Ordinary Shares

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