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Brera Holdings’ FENIX TROPHY Tournament Begins in Poland

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Brera Holdings PLC (Nasdaq: BREA) announced the commencement of the Fourth Annual FENIX Trophy tournament on September 21 in Poland. This international event, owned by the Company and organized by its Brera FC Milan-based football club, features 16 European non-professional teams, each paired with a charity partner. The tournament kicked off with a match between KP Bòr (Poland) and FK Miljakovac (Serbia), won by the latter 1-2.

The expanded format now includes a round-trip knockout stage with two-legged home and away ties over two rounds, running from September to April. Brera CEO Pierre Galoppi highlighted the tournament's values of hospitality, mutual respect, and friendship. While teams currently manage their own finances, Brera Holdings may consider managing all tournament finances in the future. Revenue sources include ticket sales, advertising, and merchandise.

Brera Holdings PLC (Nasdaq: BREA) ha annunciato l'inizio del Quarto Annuale FENIX Trophy il 21 settembre in Polonia. Questo evento internazionale, di proprietà della Società e organizzato dalla sua squadra di calcio Brera FC di Milano, presenta 16 squadre europee non professionistiche, ognuna abbinata a un partner benefico. Il torneo è iniziato con una partita tra KP Bòr (Polonia) e FK Miljakovac (Serbia), vinta da quest'ultima con il punteggio di 1-2.

Il formato ampliato prevede ora uno stadio knockout di andata e ritorno con due partite, distribuite su due turni, che si svolgeranno da settembre ad aprile. Il CEO di Brera, Pierre Galoppi, ha sottolineato i valori del torneo quali l'ospitalità, il rispetto reciproco e l'amicizia. Attualmente le squadre gestiscono le proprie finanze, ma Brera Holdings potrebbe considerare di gestire tutte le finanze del torneo in futuro. Le fonti di entrata includono la vendita dei biglietti, la pubblicità e il merchandising.

Brera Holdings PLC (Nasdaq: BREA) anunció el inicio del Cuarto Torneo Anual FENIX Trophy el 21 de septiembre en Polonia. Este evento internacional, propiedad de la Compañía y organizado por su club de fútbol Brera FC de Milán, presenta 16 equipos europeos no profesionales, cada uno emparejado con un socio benéfico. El torneo comenzó con un partido entre KP Bòr (Polonia) y FK Miljakovac (Serbia), que ganó este último por 1-2.

El formato ampliado ahora incluye una etapa de eliminación directa a doble partido a lo largo de dos rondas, que se llevará a cabo de septiembre a abril. El CEO de Brera, Pierre Galoppi, destacó los valores del torneo de hospitalidad, respeto mutuo y amistad. Mientras que los equipos gestionan actualmente sus propias finanzas, Brera Holdings podría considerar la posibilidad de gestionar todas las finanzas del torneo en el futuro. Las fuentes de ingresos incluyen la venta de entradas, publicidad y productos de merchandising.

브레라 홀딩스 PLC (Nasdaq: BREA)는 9월 21일 폴란드에서 제4회 연례 FENIX Trophy 토너먼트의 시작을 발표했습니다. 이 국제 행사로, 회사 소속으로 밀라노에 본사를 둔 브레라 FC 축구클럽이 주최하며, 16개 유럽 비전문팀이 각각 자선 파트너와 함께 참여합니다. 토너먼트는 KP Bòr(폴란드)와 FK 밀야코바츠(세르비아) 간의 경기로 시작되었으며, 후자가 1-2로 승리했습니다.

확장된 형식은 이제 두 라운드에 걸쳐 홈과 어웨이 매치가 포함된 왕복 방식의 녹아웃 스테이지를 포함하며, 9월부터 4월까지 진행됩니다. 브레라의 CEO인 피에르 갈로피는 토너먼트의 가치로 환대, 상호 존중, 우정을 강조했습니다. 현재 팀들은 자신의 재정을 관리하고 있지만, 브레라 홀딩스는 미래에 모든 토너먼트 재정을 관리하는 것을 고려할 수 있습니다. 수익원으로는 티켓 판매, 광고 및 상품이 포함됩니다.

Brera Holdings PLC (Nasdaq: BREA) a annoncé le début de la Quatrième Édition Annuelle du FENIX Trophy le 21 septembre en Pologne. Cet événement international, détenu par la Société et organisé par son club de football Brera FC basé à Milan, présente 16 équipes européennes non professionnelles, chacune associée à un partenaire caritatif. Le tournoi a débuté par un match entre KP Bòr (Pologne) et FK Miljakovac (Serbie), remporté par ce dernier sur le score de 1-2.

Le format élargi comprend désormais une phase à élimination directe aller-retour avec des matchs aller et retour sur deux tours, se déroulant de septembre à avril. Le PDG de Brera, Pierre Galoppi, a souligné les valeurs de l'événement, notamment l'hospitalité, le respect mutuel et l'amitié. Bien que les équipes gèrent actuellement leurs propres finances, Brera Holdings pourrait envisager de gérer toutes les finances du tournoi à l'avenir. Les sources de revenus incluent la vente de billets, la publicité et les produits dérivés.

Brera Holdings PLC (Nasdaq: BREA) gab den Beginn des Vierten Jahres FENIX Trophy Turniers am 21. September in Polen bekannt. Diese internationale Veranstaltung, die im Besitz des Unternehmens ist und von seinem Fußballclub Brera FC in Mailand organisiert wird, umfasst 16 europäische Amateurmannschaften, die jeweils mit einem Wohltätigkeitspartner verbunden sind. Das Turnier begann mit einem Spiel zwischen KP Bòr (Polen) und FK Miljakovac (Serbien), das letzteres mit 1-2 gewann.

Das erweiterte Format umfasst jetzt eine K.-o.-Runde mit Hin- und Rückspielen über zwei Runden, die von September bis April stattfinden. Der CEO von Brera, Pierre Galoppi, hob die Werte des Turniers wie Gastfreundschaft, gegenseitigen Respekt und Freundschaft hervor. Während die Teams derzeit ihre eigenen Finanzen verwalten, könnte Brera Holdings in Zukunft in Betracht ziehen, alle Turnierfinanzen zu verwalten. Einnahmequellen umfassen Ticketverkäufe, Werbung und Merchandise.

Positive
  • Expansion of the FENIX Trophy tournament from 12 to 16 teams
  • Potential future commercial deals to manage all tournament finances
  • Multiple revenue streams including ticket sales, advertising, and merchandise
Negative
  • None.

Milan, Italy, Sept. 26, 2024 (GLOBE NEWSWIRE) -- Brera Holdings PLC (Nasdaq: BREA), the only publicly-traded multi-club ownership football (American soccer) focused company, today announced that the Fourth Annual FENIX Trophy tournament, an international sporting event owned by the Company and organized by its Brera FC Milan-based football club, kicked off in Poland on September 21.

The tournament, which features European non-professional clubs, each paired with a charity partner recognized for its social, historical, and cultural contributions, opened with a match between Polish team KP Bòr and their Serbian guests, FK Miljakovac, at the Miejski Stadium in the town of Oborniki Slaskie. The match, which was won by FK Miljakovac by a score of 1-2, was followed by a post-game reception embodying the spirit of camaraderie inherent to the event.

This edition of the FENIX Trophy marks an expansion featuring 16 teams, up from 12 last year, and also features a round-trip knockout format in which the clubs face each other with two-legged home and away ties, over two rounds. This stage will run from September until December (1st round) and from January until April (2nd round).

“The tournament champions values such as hospitality, mutual respect, and friendship, creating an atmosphere that resonates well beyond the final whistle,” said Brera chief executive Pierre Galoppi. “We hope fans will join us in celebrating the unifying power of sport, community, and this beautiful sport at the FENIX Trophy.”

Mr. Galoppi added that although the tournament’s finances are currently individually managed by its constituent teams, Brera Holdings may, in the future, strike commercial deals to manage all of the tournament’s finances. Tournament revenue, he said, includes revenue from ticket sales, advertising promotions, and team-related merchandise.

The tournament will continue in 16 different cities in 14 countries around Europe. To access the tournament schedule, please go to www.fenixtrophy.eu. To purchase tickets to tournament matches, please visit the websites of the tournament teams, or visit the box office at the tournament venues.


Caption: FC United of Manchester, the breakaway club of Manchester United, won the previous FENIX Trophy with a 4-0 win over Czech side Prague Raptors (ph Kamil Wilkowski)

ABOUT BRERA HOLDINGS PLC

Brera Holdings PLC (Nasdaq: BREA) is focused on expanding its social impact football (American soccer) business by developing a global portfolio of emerging football and other sports clubs, which will provide increased opportunities to earn tournament prizes, gain sponsorships, and provide other professional football and sports-related consulting services.

The Company seeks to build on the legacy and brand of Brera FC, the first football club acquired by the Company in 2022. Brera FC, known as "The Third Team of Milan," is an amateur football association building an alternative football legacy since its founding in 2000. The Company owns the trademarked FENIX Trophy Tournament, a nonprofessional pan-European football competition recognized by UEFA, inaugurated in September 2021 and organized by Brera FC. "FENIX" is an acronym for "Friendly European Nonprofessional Innovative Xenial." BBC Sport has called the FENIX Trophy "the Champions League for amateurs," and ESPN covered the 2024 FENIX Trophy finals. In October 2022, the Internet Marketing Association, at its IMPACT 22 Conference, named Brera FC as its award recipient for "Social Impact Through Soccer," recognizing the Company's focus at an international level with this distinction.

In March 2023, the Company expanded to Africa by establishing Brera Tchumene FC, a team then admitted to the Second Division League in Mozambique, a country of nearly 32 million people. Brera Tchumene FC won its post-season tournament and, in November 2023, was promoted to Mocambola, the First Division in Mozambique. In April 2023, the Company acquired 90% of the European first-division football team Fudbalski Klub Akademija Pandev, now known as Brera Strumica FC, in North Macedonia, a country with participation rights in two major Union of European Football Association ("UEFA") competitions.

In June 2023, Brera acquired a strategic stake in Manchester United PLC, a portion of which was subject to a tender offer by Sir Jim Radcliffe and sold at a 74% realized gain. In July 2023, the Company completed the acquisition of a majority ownership in the Italian Serie A1 women's professional volleyball team UYBA Volley S.s.d.a.r.l. In September 2023, the Company assumed control of Bayanzurkh Sporting Ilch FC, a Mongolian National Premier League team, which became Brera Ilch FC when the football season resumed in March 2024. In January 2024, the Company announced the launch of a proactive search for an Italian Serie B football club target designed to bring multi-club ownership of the highest tiers of professional sports ownership to mass investors through the Company's Nasdaq-listed shares. In February 2024, the Brera Holdings Advisory Board was established with MLS founder and World Cup director Alan Rothenberg, luxury lifestyle executive Massimo Ferragamo, sports business leaders Paul Tosetti and Marshall Geller, and Italian football icon Giuseppe Rossi.

In June 2024, the North Macedonian women’s football club Tiverija Strumica officially became part of the Brera family with the establishment of a joint-stock company controlled by Brera Holdings called Women's Football Club Tiverija Brera AD Strumica (“Brera Tiverija”). Brera Tiverija is now a wholly-owned subsidiary of Brera Strumica FC. Brera Holdings PLC is focused on bottom-up value creation from undervalued sports clubs and talent, innovation-powered business growth, and socially impactful outcomes. See www.breraholdings.com

Forward-Looking Statements

This communication contains "forward-looking statements." Such statements may be preceded by the words "intends," "may," "will," "plans," "expects," "anticipates," "projects," "predicts," "estimates," "aims," "believes," "hopes," "potential," or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions, and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company's control, and cannot be predicted or quantified, and, consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with (i) difficulties in obtaining financing on commercially reasonable terms; (ii) changes in the size and nature of our competition; (iii) loss of one or more key executives or brand ambassadors; and (iv) changes in legal or regulatory requirements in the markets in which we operate. The Company assumes no obligation to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.

Company Contact Information:
Pierre Galoppi, Chief Executive Officer, Brera Holdings PLC
Email: pierre@breraholdings.com

Investor Relations Inquiries:
Skyline Corporate Communications Group, LLC
Scott Powell, President
1177 Avenue of the Americas, 5th Floor
New York, New York 10036
Office: (646) 893-5835
Email: info@skylineccg.com


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FAQ

When did the Fourth Annual FENIX Trophy tournament begin in 2024?

The Fourth Annual FENIX Trophy tournament began on September 21, 2024, in Poland.

How many teams are participating in the FENIX Trophy tournament organized by Brera Holdings (BREA)?

The FENIX Trophy tournament organized by Brera Holdings (BREA) now features 16 teams, expanded from 12 teams in the previous year.

What is the format of the FENIX Trophy tournament in 2024?

The 2024 FENIX Trophy tournament features a round-trip knockout format with two-legged home and away ties over two rounds, running from September to April.

Who won the opening match of the FENIX Trophy tournament in 2024?

FK Miljakovac from Serbia won the opening match of the 2024 FENIX Trophy tournament against KP Bòr from Poland with a score of 2-1.

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