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Brera Holdings Adds Famed Global Economist Dr. Arthur B. Laffer to Its All-Star Advisory Board

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Brera Holdings (Nasdaq: BREA) has announced the addition of renowned economist Dr. Arthur B. Laffer to its Advisory Board. Laffer, known for creating supply-side economics and the Laffer Curve, joins an elite team including Massimo Ferragamo, Alan Rothenberg, Paul Tosetti, Giuseppe Rossi, and Marshall Geller.

The Company, focused on expanding its global portfolio of sports clubs through multi-club ownership (MCO), expects Laffer's expertise to enhance its football expansion strategy. His role will include:

  • Advising on player monetization and revenue optimization
  • Developing financial models based on the Laffer Curve principles
  • Leveraging political and corporate networks for brand expansion
  • Facilitating access to American investors and markets
  • Contributing to sponsorship deals and broadcasting rights initiatives

Brera Holdings (Nasdaq: BREA) ha annunciato l'aggiunta del rinomato economista Dr. Arthur B. Laffer al suo Consiglio Consultivo. Laffer, noto per aver creato l'economia dell'offerta e la Curva di Laffer, si unisce a un team d'élite che include Massimo Ferragamo, Alan Rothenberg, Paul Tosetti, Giuseppe Rossi e Marshall Geller.

La Società, focalizzata sull'espansione del proprio portafoglio globale di club sportivi attraverso la proprietà multi-club (MCO), si aspetta che l'expertise di Laffer migliori la sua strategia di espansione nel calcio. Il suo ruolo includerà:

  • Consulenza sulla monetizzazione dei giocatori e sull'ottimizzazione dei ricavi
  • Sviluppo di modelli finanziari basati sui principi della Curva di Laffer
  • Sfruttare reti politiche e aziendali per l'espansione del marchio
  • Facilitare l'accesso a investitori e mercati americani
  • Contribuire a contratti di sponsorizzazione e iniziative sui diritti di trasmissione

Brera Holdings (Nasdaq: BREA) ha anunciado la incorporación del renombrado economista Dr. Arthur B. Laffer a su Consejo Asesor. Laffer, conocido por crear la economía del lado de la oferta y la Curva de Laffer, se une a un equipo de élite que incluye a Massimo Ferragamo, Alan Rothenberg, Paul Tosetti, Giuseppe Rossi y Marshall Geller.

La Compañía, centrada en expandir su cartera global de clubes deportivos a través de la propiedad de múltiples clubes (MCO), espera que la experiencia de Laffer mejore su estrategia de expansión en el fútbol. Su papel incluirá:

  • Asesoramiento sobre la monetización de jugadores y la optimización de ingresos
  • Desarrollo de modelos financieros basados en los principios de la Curva de Laffer
  • Utilización de redes políticas y corporativas para la expansión de la marca
  • Facilitar el acceso a inversores y mercados estadounidenses
  • Contribuir a acuerdos de patrocinio e iniciativas de derechos de transmisión

브레라 홀딩스 (Nasdaq: BREA)는 저명한 경제학자 아서 B. 라퍼 박사를 자문 위원회에 추가한다고 발표했습니다. 라퍼는 공급 측 경제학과 라퍼 곡선의 창시자로 알려져 있으며, 마시모 페라가모, 알란 로텐버그, 폴 토세티, 주세페 로시, 마샬 겔러를 포함한 엘리트 팀에 합류합니다.

회사는 다중 클럽 소유(MCO)를 통해 스포츠 클럽의 글로벌 포트폴리오를 확장하는 데 집중하고 있으며, 라퍼의 전문성이 축구 확장 전략을 강화할 것으로 기대하고 있습니다. 그의 역할은 다음과 같습니다:

  • 선수 수익화 및 수익 최적화에 대한 자문
  • 라퍼 곡선 원칙에 기반한 재무 모델 개발
  • 브랜드 확장을 위한 정치적 및 기업 네트워크 활용
  • 미국 투자자 및 시장 접근 용이화
  • 스폰서십 계약 및 방송 권리 이니셔티브에 기여

Brera Holdings (Nasdaq: BREA) a annoncé l'ajout du célèbre économiste Dr. Arthur B. Laffer à son Conseil Consultatif. Laffer, connu pour avoir créé l'économie de l'offre et la Courbe de Laffer, rejoint une équipe d'élite comprenant Massimo Ferragamo, Alan Rothenberg, Paul Tosetti, Giuseppe Rossi et Marshall Geller.

La société, axée sur l'expansion de son portefeuille mondial de clubs sportifs par le biais de la propriété multi-clubs (MCO), s'attend à ce que l'expertise de Laffer améliore sa stratégie d'expansion dans le football. Son rôle comprendra :

  • Conseil sur la monétisation des joueurs et l'optimisation des revenus
  • Développement de modèles financiers basés sur les principes de la Courbe de Laffer
  • Exploitation des réseaux politiques et d'entreprise pour l'expansion de la marque
  • Facilitation de l'accès aux investisseurs et marchés américains
  • Contribution aux contrats de sponsoring et aux initiatives de droits de diffusion

Brera Holdings (Nasdaq: BREA) hat die Hinzufügung des renommierten Ökonomen Dr. Arthur B. Laffer zu seinem Beratungsausschuss bekannt gegeben. Laffer, bekannt für die Schaffung der Angebotstheorie und der Laffer-Kurve, tritt einem Elite-Team bei, zu dem Massimo Ferragamo, Alan Rothenberg, Paul Tosetti, Giuseppe Rossi und Marshall Geller gehören.

Das Unternehmen, das sich auf die Erweiterung seines globalen Portfolios von Sportvereinen durch Multi-Club-Besitz (MCO) konzentriert, erwartet, dass Laffers Fachwissen seine Fußball-Expansionsstrategie verbessert. Seine Rolle wird Folgendes umfassen:

  • Beratung zur Monetarisierung von Spielern und zur Optimierung von Einnahmen
  • Entwicklung finanzieller Modelle auf Basis der Prinzipien der Laffer-Kurve
  • Nutzung politischer und unternehmerischer Netzwerke zur Markenexpansion
  • Erleichterung des Zugangs zu amerikanischen Investoren und Märkten
  • Beitrag zu Sponsoring-Deals und Initiativen für Übertragungsrechte
Positive
  • Addition of globally renowned economist to Advisory Board
  • Strategic expertise in revenue optimization and market expansion
  • Access to high-level political and corporate networks
  • Potential for enhanced sponsorship and broadcasting deals
Negative
  • None.


The creator of supply-side economics and the Laffer Curve joins Luxury Executive Massimo Ferragamo, MLS Founder and World Cup Director Alan Rothenberg, Sports Business Leaders Paul Tosetti and Marshall Geller, and Football Icon Giuseppe Rossi on Brera’s Advisory Board

Dublin, Ireland and Milan, Italy, March 07, 2025 (GLOBE NEWSWIRE) -- Brera Holdings PLC (“Brera” or “the Company”) (Nasdaq: BREA), an Ireland-based, international holding company focused on expanding its global portfolio of men’s and women’s sports clubs through a multi-club ownership (“MCO”) approach, announces today the addition of Dr. Arthur B. Laffer to the Company’s top-tier Advisory Board.

Laffer joins the Advisory Board all-star team members Massimo Ferragamo, Alan Rothenberg, Paul Tosetti, Giuseppe Rossi, and Marshall Geller.

“Dr. Laffer’s economic expertise and strategic insights into market expansion and asset monetization make him a powerful addition to our all-star Advisory Board. His principles, including the Laffer Curve, offer a unique perspective on optimizing revenue while maintaining operational efficiency. We were diligent in ensuring that Brera’s Advisory Board provides visionary leadership as we continue to drive our MCO strategy forward,” stated Daniel McClory, Brera’s Executive Chairman.

Dr. Arthur B. Laffer is a distinguished economist best known for his work on supply-side economics and the Laffer Curve, which has influenced global fiscal policy. The Company believes his extensive experience advising U.S. policymakers, corporate leaders, and investors will bring a fresh economic dimension to Brera’s football expansion strategy. Laffer’s expertise will help shape the Company’s vision of positioning football clubs as global economic assets by maximizing player monetization, revenue streams, and international market penetration, particularly in North America and Asia.

Laffer will advise on key strategic initiatives, with potential input on developing proprietary financial models inspired by the Laffer Curve to optimize player salaries, transfer fees, and overall profitability. He will leverage his political and corporate networks to position Brera’s clubs as transatlantic brands, providing exposure to American investors and potentially expanding the fanbase. Additionally, his connections in finance, energy, and technology are expected to be instrumental in accessing relationships for potential high-value sponsorship deals, broadcasting rights, and government incentives. Laffer’s strategic input may also inform stadium modernization efforts, digital engagement initiatives, and U.S.-based high-profile friendly matches, all aimed at enhancing revenue diversification and global brand growth.

ABOUT BRERA HOLDINGS PLC

Brera Holdings PLC (Nasdaq: BREA) is dedicated to expanding its social impact football business by developing a global portfolio of emerging football and sports clubs. Building on the legacy of Brera FC, which it acquired in 2022, the Company aims to create opportunities for tournament prizes, sponsorships, and professional consulting services. Brera FC, recognized as "The Third Team of Milan," has been crafting an alternative football legacy since its founding in 2000. The club also organizes the FENIX Trophy, a nonprofessional pan-European tournament acknowledged by UEFA. This tournament, which has been referred to as "the Champions League for Amateurs" by BBC Sport, has garnered significant media coverage, including from ESPN.

In its efforts to broaden its reach, Brera expanded into Africa in March 2023 by establishing Brera Tchumene FC in Mozambique, which quickly rose to the First Division after winning its post-season tournament. In April 2023, the Company acquired a 90% stake in the North Macedonian first-division team Fudbalski Klub Akademija Pandev, now known as Brera Strumica FC. Additionally, in June 2023, Brera made a strategic investment in Manchester United PLC, realizing a 74% gain. The Company has further diversified its portfolio by acquiring a majority stake in UYBA Volley, an Italian women's professional volleyball team, in July 2023, assuming control of Bayanzurkh Sporting Ilch FC, a Mongolian National Premier League team, which became Brera Ilch FC, in September 2023, and establishing a joint stock company for the North Macedonian women's football club Tiverija Strumica, now known as Brera Tiverija FC, a wholly-owned subsidiary of Brera Strumica FC, in June 2024.

On December 31, 2024, Brera signed of an agreement to acquire majority ownership of SS Juve Stabia srl, an Italian Serie B football club known as “The Second Team of Naples,” which will be conducted in a multi-step process, and marks a significant expansion of the Company’s MCO model.  As of February 12, 2025, Brera holds a 38.46% equity ownership interest in Juve Stabia. With a strategic emphasis on bottom-up value creation, innovation-driven growth, and socially impactful outcomes, Brera Holdings has established itself as a forward-thinking leader in the global sports industry. For more information, visit www.breraholdings.com.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that are subject to various risks and uncertainties. Such statements include statements regarding the Company's ability to grow its business and other statements that are not historical facts, including statements which may be accompanied by the words "intends," "may," "will," "plans," "expects," "anticipates," "projects," "predicts," "estimates," "aims," "believes," "hopes," "potential" or similar words. Actual results could differ materially from those described in these forward-looking statements due to a number of factors, including without limitation, the Company's ability to continue as a going concern, the popularity and/or competitive success of the Company's acquired football and other sports teams, the Company's ability to attract players and staff for acquired clubs, unsuccessful acquisitions or other strategic transactions, the possibility of a decline in the popularity of football or other sports, the Company's ability to expand its fanbase, sponsors and commercial partners, general economic conditions, and other risk factors detailed in the Company's filings with the SEC. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake any responsibility to update such forward-looking statements except in accordance with applicable law.

Company Contact Information:
Dan McClory, Executive Chairman, Brera Holdings PLC
Email: dan@breraholdings.com

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FAQ

What strategic value does Dr. Laffer bring to Brera Holdings (BREA)?

Dr. Laffer brings expertise in economic modeling, market expansion strategies, and extensive networks in finance and politics to optimize revenue streams and enhance global market penetration.

How will Dr. Laffer's appointment impact BREA's revenue strategy?

He will help develop financial models for optimizing player salaries, transfer fees, and profitability, while facilitating high-value sponsorship deals and broadcasting rights.

Who are the other members of BREA's Advisory Board as of March 2025?

The board includes Massimo Ferragamo, Alan Rothenberg, Paul Tosetti, Giuseppe Rossi, and Marshall Geller.

What are the main focus areas for BREA's expansion strategy?

BREA focuses on expanding its global portfolio of men's and women's sports clubs through multi-club ownership, particularly targeting North American and Asian markets.
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