Bird Launches Smart Bikeshare Program in Madrid, Spain

Rhea-AI Summary

Bird Global, Inc. (NYSE:BRDS) has launched Europe’s first joint private-public bikeshare integration in Madrid with the Madrid Municipal Transport Company (EMT). This initiative aims to enhance sustainable mobility options for residents and tourists. Bird's shared e-bikes will now be integrated into the Mobility 360 transit app, allowing easy access to both Bird and BiciMAD bikes. The partnership aligns with EMT's goal to shift towards decarbonized transportation, supported by a recent €1 billion investment from the city. This innovative program builds on Bird's existing Smart Bikeshare Program in several cities worldwide.

Positive

• Launch of innovative joint bikeshare integration with Madrid Municipal Transport Company.
• Integration of Bird’s e-bikes into the Mobility 360 transit app for increased accessibility.
• Supports EMT's initiative for a sustainable transportation model with the backing of a €1 billion city investment.
• Expansion of the Smart Bikeshare Program in Europe, indicating growth potential.

Negative

• None.

Bird and the Madrid Municipal Transport Company Offer Europe’s First Joint Private-Public Bikeshare Integration

MADRID--(BUSINESS WIRE)-- Bird Global, Inc. (NYSE:BRDS), a leader in environmentally friendly electric transportation, today announced Europe’s first joint private-public bikeshare integration in Spain’s capital, Madrid, between Bird and the Madrid Municipal Transport Company (EMT).

Bird Launches Smart Bikeshare Program in Madrid, Spain (Photo: Business Wire)

“The Madrid Municipal Transport Company is leading the way in bringing more sustainable mobility solutions to residents and visitors, and Bird is committed to doing everything we can to support them,” said Brian Buccella, Bird’s Senior Vice President of Global Policy. “This innovative joint bikeshare integration is a perfect example of how cities and transportation providers can work hand-in-hand to improve mobility for everyone while driving modeshift to eco-friendly transportation.”

The announcement comes on the heels of the city’s €1 billion investment in EMT introduced by Mayor José Luis Martínez-Almeida earlier this year. Through the collaboration, Bird’s shared e-bikes are now integrated into Madrid’s Mobility 360 transit app and the city’s BiciMAD public bikeshare is now available via Bird’s app. By offering increased visibility and access to both BiciMAD and Bird’s e-bikes, the integration aims to help EMT become a decarbonized company with a sustainable energy model while driving increased mode shift from pollution emitting internal combustion engine powered cars in the city.

How It Works

To access BiciMAD bikes, riders simply tap the clearly marked bike icons on the Bird service map. Each icon indicates a BiciMAD station and the number of available bikes at each. Once tapped, riders will immediately connect to BiciMAD where rentals can be started in a matter of moments. Additionally, Bird Bikes are now also accessible in Madrid’s Mobility 360 transit app alongside BiciMAD and BiciMAD Go vehicles. The location and battery level of Bird Bikes are clearly visible, as well as a feature that allows riders to calculate the route, time and estimated cost of the journey.

Bird’s Commitment to Multi-Modal E-Mobility

A pioneer in the micro-electric sharing industry, Bird aims to replace the billions of short car trips that take place globally with trips on eco-friendly micro-electric vehicles. The company launched with its iconic scooter to provide individuals dependent on cars with a fun, novel and eco-friendly way of getting from point A to point B, or as a connector for last mile transportation solutions.

As popularity and adoption of the shared e-scooters grew, Bird brought to market shared e-bikes aiming to meet the transportation needs of individuals looking to travel 3-5 miles, or who prefer to be seated on a micro-electric vehicle. Bird’s Smart Bikeshare Program, which launched last summer, is the industry’s only offering that is designed to amplify the reach and usage of local bikeshare service providers through private-public partnerships. Through the program, cities can also utilize bikes offered from Bird. The innovative Smart Bikeshare integration is currently live in U.S. cities such as Los Angeles, Austin, San Antonio and Milwaukee, as well as European cities including Rome, Bordeaux, and now, Madrid.

About Bird

Bird is an electric vehicle company dedicated to bringing affordable, environmentally friendly transportation solutions such as e-scooters and e-bikes to communities across the world. Founded in 2017 by transportation pioneer Travis VanderZanden, Bird is rapidly expanding. Today, it provides fleets of shared micro electric vehicles to riders in more than 400 cities globally and makes its products available for purchase at www.bird.co and via leading retailers and distribution partners. Bird partners closely with the cities in which it operates to provide a reliable and affordable transportation option for people who live and work there.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220421005448/en/

Investor

Caitlin Churchill

investor@bird.co

Media

Rebecca Hahn

press@bird.co

Source: Bird Global, Inc.