Bird Launches Nationwide College Ambassador Program, Further Expanding Campus Reach

Rhea-AI Summary

Bird Global, Inc. (NYSE:BRDS) has launched 'Bird U', a revolutionary loyalty program aimed at university students across 140 campuses. This initiative rewards participants for using and promoting eco-friendly transportation options like e-scooters. Bird reports a double-digit increase in rider growth during the back-to-school season, emphasizing its commitment to providing sustainable mobility solutions. Ambassadors in the program will earn discounts and 'Ride Points' for sharing personal coupon codes and promoting safe riding practices on social media.

Positive

• Launch of the innovative 'Bird U' loyalty program targeting university students.
• Reported double-digit rider growth during the back-to-school period.
• Expansion into 140 university campuses, the highest of any operator.

Negative

• None.

‘Bird U’ is an Industry First Loyalty Program To Further Drive Engagement as Bird Leads the Industry with a Portfolio of 140 University Campuses

MIAMI--(BUSINESS WIRE)-- Bird Global, Inc. (NYSE:BRDS), a leader in eco-friendly transportation, today announced the launch of its College Ambassador Program ‘Bird U’, an industry first rewards program that will see students at university cities including Austin, Los Angeles, D.C., Atlanta and more rewarded for using and sharing eco-friendly ways to travel around campus and the city.

Bird Launches Nationwide College Ambassador Program, Further Expanding Campus Reach (Photo: Business Wire)

This one-of-a-kind initiative comes as Bird continues to experience growing interest from higher education institutions to provide students and surrounding communities with access to shared micro-EVs. Bird has seen double-digit rider growth during the back to school period across the U.S., providing e-scooters as a last-mile solution to 140 campuses today, the highest of any operator.

‘Bird U’ Ambassadors will receive discounts off each journey and earn ‘Ride Points’ simply by sharing their own personal coupon code with friends and classmates. Ambassadors are also encouraged to share their own experiences with safe and responsible riding by posting content on social media and other sites.

“We have seen first hand the popularity and increased demand for our e-scooters on university campuses nationwide,” said Brian Buccella, Senior Vice President of Global Policy, Bird. “Engaging with students via our Bird U College Ambassador Program not only rewards their loyalty but also helps to make their city more liveable for their peers, visitors and residents alike.”

Anyone interested in participating in the Bird U Loyalty Program next semester should contact the Bird team at campus-ambassadors@bird.co

About Bird

Bird is an electric vehicle company dedicated to bringing affordable, environmentally-friendly transportation solutions such as e-scooters and e-bikes to communities across the world. Founded in 2017 by transportation pioneer Travis VanderZanden, Bird is rapidly expanding. Today, it provides fleets of shared micro-electric vehicles to riders in more than 450 cities globally and makes its products available for purchase at www.bird.co and also via leading retailers and distribution partners. Bird partners closely with the cities in which it operates to provide a reliable and affordable transportation option for people who live and work there.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220916005391/en/

Investor

Karen Tan

investor@bird.co



Media

press@bird.co

Source: Bird Global, Inc.

FAQ

What is Bird U and how does it benefit students?

Bird U is a loyalty program launched by Bird Global that rewards university students with discounts and Ride Points for using and promoting eco-friendly transportation, specifically e-scooters.

What impact has Bird observed with the launch of Bird U?

Bird reported double-digit rider growth during the back-to-school period, indicating strong demand and engagement from university students.

How many campuses does Bird serve with its services?

Bird currently serves 140 university campuses across the U.S., providing the largest network of shared micro-EVs.

When was Bird U launched?

The Bird U loyalty program was announced in September 2022.

How can students become Bird U ambassadors?

Students interested in becoming Bird U ambassadors can contact the Bird team via email at campus-ambassadors@bird.co.