Code Names Expert Channel Marketing Manager to Expand EMEA Partner Growth

Rhea-AI Summary

Code Corporation, a leader in barcode scanning technology, has appointed Hilde De Bisschop as Senior Channel Marketing Manager. De Bisschop, with extensive experience in channel programs, will drive the launch of the company's first EMEA Partner Program in Q4 2021. CEO Kent Hansen emphasized her role in expanding North American successes to meet regional market needs. De Bisschop previously worked at Honeywell and Datalogic, enhancing channel strategies. Code Corporation is part of Brady Corporation (NYSE: BRC) and specializes in innovative data capture solutions.

Positive

• Appointment of Hilde De Bisschop as Senior Channel Marketing Manager expected to enhance EMEA market strategy.
• De Bisschop's extensive experience in channel marketing may drive significant growth in the EMEA region.
• Launch of the first EMEA Partner Program planned for Q4 2021 indicates proactive expansion efforts.

Negative

• None.

SALT LAKE CITY--(BUSINESS WIRE)-- Code Corporation, a global leader in barcode scanning and data capture technologies, today announced Hilde De Bisschop has joined the company as a Senior Channel Marketing Manager.

Hilde De Bisschop has joined Code Corporation as a Senior Channel Marketing Manager to expand EMEA channel partner growth. (Photo: Business Wire)

“Hilde is a highly talented industry veteran with an extensive track record in building and growing successful channel programs,” said Kent Hansen, CEO of Code Corporation. “We look forward to working with her to leverage the foundation of our successful North American channel program and expand with a new EMEA program that specifically meets and respects the regional market behaviors to support the business needs of regional partners.”

De Bisschop has spent the majority of her career working with barcode scanning technology companies. This has primed her for a new leadership role at Code, where she is heading up the channel marketing department and preparing for the launch of the company’s first EMEA Partner Program in Q4 of 2021.

Prior to Code, De Bisschop was at Honeywell where she was responsible for the EMEA channel program and integrations of programs following multiple acquisitions. She also served as Group Senior Channel Marketing Manager at Datalogic where she was responsible to create and implement all aspects of the Datalogic’s worldwide channel program.

She is based in Luxembourg. Outside the office, she is a mother of three, a passionate reader and has two dogs, an Australian Shepherd & Australian Jack Russell Terrier.

About Code Corporation

Code Corporation is part of the Brady Corporation (NYSE: BRC) owned companies. For more than 20 years, Code Corporation has been an industry pioneer, leader, and champion for data capture innovation and has garnered more than 100 patents. By crafting and continuing to perfect its unique decoding algorithms, Code and its line of image-based scanning and decoding technology consistently deliver unparalleled performance companies around the world depend on every day. Code designs and manufactures a complete line of market-leading hardware and software data capture solutions. Code products are not only valued for providing a consistent level of workflow efficiency year after year, but also for their ergonomic design, durability, ease of customization, and seamless integration. Code is headquartered in Salt Lake City, Utah with offices in Boston and Amsterdam. For more, please visit www.codecorp.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210915005014/en/

Media Contact:

Tim Rush

Springboard5

801-208-1100

tim.rush@springboard5.com

Source: Code Corporation

FAQ

What is the news about Code Corporation's recent appointment?

Code Corporation has appointed Hilde De Bisschop as Senior Channel Marketing Manager to lead the EMEA Partner Program.

What experience does Hilde De Bisschop bring to Code Corporation?

Hilde De Bisschop has significant experience from her roles at Honeywell and Datalogic, focusing on channel program development.

When will the EMEA Partner Program launch?

The EMEA Partner Program is set to launch in Q4 of 2021.

Which company owns Code Corporation?

Code Corporation is owned by Brady Corporation, traded under the stock symbol BRC.