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Wealth Managers Call on Asset Managers to Bolster Product Specialist Talent, New MMI-Broadridge Survey Reveals

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A new survey by the Money Management Institute (MMI) and Broadridge Financial Solutions (NYSE: BR) reveals that 74% of wealth managers are urging asset managers to increase their product specialist talent, up from 38% in 2023. This demand is driven by the rapid expansion of complex investment products like alternatives and active ETFs.

Key findings include:

  • 60% of asset managers plan to invest in product specialists, focusing on alternative investments and private markets
  • 85% of asset and wealth managers agree that younger generations require different products and service models
  • 89% of wealth managers expect increased allocations to active ETFs and alternative investments
  • 93% of asset and wealth managers allow some use of AI, with 79% currently leveraging it

The survey highlights a growing demand for innovative products and specialized expertise in the investment management industry, particularly in areas like direct/custom indexing and liquid fund wrappers for alternative investments.

Un nuovo sondaggio condotto dal Money Management Institute (MMI) e Broadridge Financial Solutions (NYSE: BR) rivela che il 74% dei gestori patrimoniali sta spingendo i gestori di attività ad aumentare il loro talento specializzato nei prodotti, rispetto al 38% nel 2023. Questa richiesta è motivata dalla rapida espansione di prodotti di investimento complessi come gli alternativi e gli ETF attivi.

I principali risultati includono:

  • Il 60% dei gestori di attività prevede di investire in specialisti di prodotto, concentrandosi sugli investimenti alternativi e sui mercati privati
  • Il 85% dei gestori di asset e patrimoniali concorda che le generazioni più giovani richiedono modelli di prodotti e di servizio differenti
  • Il 89% dei gestori patrimoniali si aspetta un aumento delle allocazioni verso ETF attivi e investimenti alternativi
  • Il 93% dei gestori di asset e patrimoniali consente un certo uso dell'IA, con il 79% che la sfrutta attualmente

Il sondaggio evidenzia una crescente domanda di prodotti innovativi e competenze specializzate nel settore della gestione degli investimenti, in particolare in aree come l'indicizzazione diretta/custom e i fondi liquidi per investimenti alternativi.

Una nueva encuesta realizada por el Money Management Institute (MMI) y Broadridge Financial Solutions (NYSE: BR) revela que el 74% de los gestores de patrimonio están instando a los gestores de activos a aumentar su talento especializado en productos, en comparación con el 38% en 2023. Esta demanda es impulsada por la rápida expansión de productos de inversión complejos como los alternativos y los ETF activos.

Los hallazgos clave incluyen:

  • El 60% de los gestores de activos planea invertir en especialistas de productos, centrándose en inversiones alternativas y mercados privados
  • El 85% de los gestores de activos y patrimonio coinciden en que las generaciones más jóvenes requieren diferentes modelos de productos y servicios
  • El 89% de los gestores de patrimonio espera un aumento en las asignaciones a ETF activos e inversiones alternativas
  • El 93% de los gestores de activos y patrimonio permiten cierto uso de IA, con un 79% que la está utilizando actualmente

La encuesta destaca la creciente demanda de productos innovadores y experiencia especializada en la industria de gestión de inversiones, particularmente en áreas como la indexación directa/custom y envoltorios de fondos líquidos para inversiones alternativas.

머니 관리 연구소(MMI)와 브로드리지 파이낸셜 솔루션즈 (NYSE: BR)의 새로운 조사에 따르면, 재산 관리자 중 74%가 자산 관리자에게 제품 전문가 인재를 늘릴 것을 촉구하고 있으며, 이는 2023년 38%에서 증가한 수치입니다. 이러한 수요는 대체 투자 및 액티브 ETF와 같은 복잡한 투자 상품의 빠른 확장에 의해 촉진됩니다.

주요 발견 사항은 다음과 같습니다:

  • 60%의 자산 관리자는 대체 투자 및 비공식 시장에 중점을 두고 제품 전문가에 투자할 계획입니다
  • 85%의 자산 및 재산 관리자는 젊은 세대가 다른 제품과 서비스 모델을 요구한다고 동의합니다
  • 89%의 재산 관리자는 액티브 ETF 및 대체 투자에 대한 할당이 증가할 것으로 예상합니다
  • 93%의 자산 및 재산 관리자는 일부 AI 사용을 허용하며, 현재 79%가 이를 활용하고 있습니다

이번 조사는 투자 관리 산업에서 혁신적인 제품과 전문화된 전문성에 대한 증가하는 수요를 강조하며, 특히 직접/맞춤형 지수화 및 대체 투자를 위한 유동성 펀드 래퍼와 같은 분야에서 두드러집니다.

Une nouvelle enquête menée par le Money Management Institute (MMI) et Broadridge Financial Solutions (NYSE: BR) révèle que 74% des gestionnaires de patrimoine pressent les gestionnaires d'actifs d'accroître leur talent spécialisé en produits, contre 38% en 2023. Cette demande est motivée par l'expansion rapide de produits d'investissement complexes tels que les alternatives et les ETF actifs.

Les principales conclusions incluent :

  • 60% des gestionnaires d'actifs prévoient d'investir dans des spécialistes de produits, en se concentrant sur les investissements alternatifs et les marchés privés
  • 85% des gestionnaires d'actifs et de patrimoine conviennent que les jeunes générations exigent des modèles de produits et de services différents
  • 89% des gestionnaires de patrimoine s'attendent à une augmentation des allocations vers les ETF actifs et les investissements alternatifs
  • 93% des gestionnaires d'actifs et de patrimoine permettent un certain usage de l'IA, 79% le mettant actuellement à profit

L'enquête met en lumière une demande croissante de produits innovants et d'expertise spécialisée dans l'industrie de la gestion d'investissements, en particulier dans des domaines tels que l'indexation directe/personnalisée et les enveloppes de fonds liquides pour investissements alternatifs.

Eine neue Umfrage des Money Management Institute (MMI) und Broadridge Financial Solutions (NYSE: BR) zeigt, dass 74% der Vermögensverwalter Asset Manager drängen, ihr spezialisiertes Produktpersonal zu erhöhen, ein Anstieg von 38% im Jahr 2023. Diese Nachfrage wird durch die rasante Expansion komplexer Anlageprodukte wie Alternativen und aktive ETFs vorangetrieben.

Zu den wichtigsten Ergebnissen gehören:

  • 60% der Asset Manager planen, in Produktspezialisten zu investieren, wobei der Fokus auf alternativen Anlagen und privaten Märkten liegt
  • 85% der Asset- und Vermögensverwalter sind sich einig, dass die jüngeren Generationen unterschiedliche Produkte und Service-Modelle benötigen
  • 89% der Vermögensverwalter erwarten eine erhöhte Zuteilung zu aktiven ETFs und alternativen Anlagen
  • 93% der Asset- und Vermögensverwalter erlauben eine gewisse Nutzung von KI, wobei 79% dies derzeit nutzen

Die Umfrage hebt die wachsende Nachfrage nach innovativen Produkten und spezialisierter Expertise in der Investmentmanagement-Branche hervor, insbesondere in Bereichen wie Direkt-/Custom-Indexierung und flüssigen Fonds für alternative Anlagen.

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74% of wealth managers urge an increase in product specialists from asset managers

Active ETFs and alternative investments drive product lineups as interest in mutual funds declines

NEW YORK, Oct. 15, 2024 /PRNewswire/ -- As asset managers rapidly expand their lineup of more complex investment products such as alternatives, wealth managers are calling on asset managers to ramp up their product specialist talent to keep pace, according to a new survey from the Money Management Institute ("MMI") and Broadridge Financial Solutions, Inc. (NYSE: BR). Nearly three-quarters (74%) of wealth managers have called on asset managers to invest more in product specialists, up significantly from 38% in 2023. Six in 10 asset managers plan to make this investment, with a primary focus on adding specialists for alternative investments, private markets, and non-traditional products. 

"As part of our ongoing program of delivering comprehensive thought leadership on important industry trends to MMI's member firms, we are excited to share our latest annual survey results in conjunction with Broadridge," said Craig Pfeiffer, President & CEO of the Money Management Institute. "The survey provides multiple insights into the state of the investment management industry to help drive actionable strategies and informed decision-making for investment solutions providers. In particular, our survey found that product lineup is one of the top three characteristics that sets best-in-class asset managers apart from others, so being thoroughly prepared to meet these demands is mission critical. As such, building and resourcing the right product specialist teams will be instrumental in helping asset management firms stay ahead of the curve."

In its second year, the survey explores how MMI members view trends and challenges across four topics: distribution, products and strategies, artificial intelligence, and business outlook. This year's survey found that asset managers are making progress but not keeping pace with advisors' evolving product offering needs. 

Asset managers leaving money on the table with undiversified products and expertise

"The investment management landscape is rapidly evolving due to an influx of younger investors and unsteady markets forcing wealth managers to look at newer, non-traditional products for alpha generation. As a result, asset managers now more than ever have an opportunity to provide innovative products and onboard the right talent to meet the demands of today's investor," said Tim Kresl, Principial, Distribution Insight at Broadridge. "Our survey reveals that the future of investing is in newer products in private markets and active ETFs, and asset managers can strengthen relationships by providing the right products and services."

The survey also finds that wealth managers are increasingly leveraging direct/custom indexing, typically to address tax efficiencies and clients' unique investment preferences, yet 49% of asset managers are not actively involved with direct/custom indexing. Among asset managers without a proprietary direct/custom indexing solution, 60% do not plan to introduce them yet nearly all (89%) wealth managers plan to expand, add, or launch direct/custom indexing solutions.

Further, asset managers may also be missing the mark when it comes to converting mutual funds into ETFs, as interest in mutual funds wanes; 51% of wealth managers are looking to asset managers to create look-alikes/clones of existing, active mutual funds or convert those funds into active ETFs, compared to only 35% of asset managers who plan to do so.

In addition to evolving product lineups to meet the demand for new investment opportunities, a majority (85%) of asset and wealth managers agree that younger generations will require different products and/or service models, but only 34% are preparing to re-orient their growth strategies to address this demand.

Alternative investments and active ETFs are the new battleground among investment managers

Investing in the right talent is increasingly important as overall industry allocations to products are expected to change. A majority of wealth and asset managers expect to see the industry increase allocations to active ETFs and alternative investments (89% of wealth managers; 92% and 85% of asset managers, respectively), signaling investors' interest in new and exciting investment vehicles.

While asset and wealth managers are aligned on the opportunities these products offer, when it comes to alternative investments specifically, there is misalignment in managers' vision for the go-to-market strategy. Eighty-three percent of wealth managers agree that their vision is to offer these products as an integrated component of an overall portfolio versus standalone investments, compared to 65% of asset managers.

In addition, nearly 8 in 10 (78%) wealth managers include liquid funds among the top three fund wrappers offering the most growth potential yet only 49% of asset managers are offering or developing alternative investments with liquid fund wrappers. This suggests an opportunity for asset managers to increasingly prioritize liquid fund wrappers, in addition to registered fund wrappers – the top wrapper currently used – in alternative investments product development.

AI to advance opportunities among asset and wealth managers  

Nearly all (93%) asset and wealth managers surveyed allow some use of AI, with 79% of those managers currently leveraging AI in some capacity. Top use cases for AI include business intelligence, marketing/content development, and client service delivery.

Of those leveraging AI, nearly all (99%) have already or expect to experience a positive impact on efficiency and/or productivity, and 97% report that AI is a moderate or high priority moving forward. Further, 80% agree that AI will play a major role in their firm's business over the next two years and specifically benefit back-office/operational functions, employee productivity, and sales and marketing functions.

While enhanced efficiencies and opportunities abound within AI, concerns remain around errors/inaccuracies, data security/privacy, and regulatory compliance, and some managers report that the use of AI as well as the cost of keeping up with continually advancing technology is a threat to their business. However, despite these challenges and threats, managers are taking steps such as evaluating contracts with service providers, being deliberate about the deployment of technologies, and reducing costs in order to keep up with the pace of change. 

Methodology

The survey was conducted by the Money Management Institute (MMI) in conjunction with Broadridge and 8 Acre Perspective, an independent marketing research firm. A total of 175 MMI members completed the survey, which was fielded from May 23 – June 28, 2024.

For further details on survey methodology, please contact a media representative. 

About Broadridge

Broadridge Financial Solutions (NYSE: BR), is a global technology leader with the trusted expertise and transformative technology to help clients and the financial services industry operate, innovate, and grow. We power investing, governance, and communications for our clients – driving operational resiliency, elevating business performance, and transforming investor experiences. 

Our technology and operations platforms process and generate over 7 billion communications per year and underpin the daily trading of more than $10 trillion of securities globally. A certified Great Place to Work®, Broadridge is part of the S&P 500® Index, employing over 14,000 associates in 21 countries. For more information, please visit www.broadridge.com.  

About the Money Management Institute (MMI)

Established in 1997, the Money Management Institute (MMI) is the industry association representing financial services firms that provide financial advice and investment advisory solutions to investors. Through conferences, educational resources, and thought leadership, MMI facilitates peer-to-peer connections, fosters industry knowledge and professionalism, and supports the development of the next generation of industry leadership. MMI member firms are dedicated to helping individual and institutional investors, at every level of assets, plan for and fulfill their financial goals. For more information, visit www.MMInst.org.

Media Contact:

Matthew Luongo
Prosek Partners
+1 646-818-9279
mluongo@prosek.com

 

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SOURCE Broadridge Financial Solutions, Inc.

FAQ

What percentage of wealth managers are calling for more product specialists from asset managers in 2024?

According to the MMI-Broadridge survey, 74% of wealth managers are calling on asset managers to invest more in product specialists in 2024, a significant increase from 38% in 2023.

What are the top investment products expected to see increased allocations according to the survey?

The survey reveals that 89% of wealth managers and 92% of asset managers expect to see increased allocations to active ETFs and alternative investments.

How many asset and wealth managers are currently using AI according to the Broadridge (BR) survey?

The survey shows that 93% of asset and wealth managers allow some use of AI, with 79% of those managers currently leveraging AI in some capacity.

What percentage of wealth managers plan to expand or launch direct/custom indexing solutions?

According to the survey, 89% of wealth managers plan to expand, add, or launch direct/custom indexing solutions.

What are the top concerns regarding AI use in asset and wealth management, as per the Broadridge (BR) survey?

The survey indicates that the top concerns regarding AI use in asset and wealth management are errors/inaccuracies, data security/privacy, and regulatory compliance.

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