Boxlight and RedBag Announce Integration to Broaden Emergency Preparedness in Schools and Districts

Rhea-AI Summary

Boxlight (Nasdaq: BOXL) has announced a strategic integration with RedBag, combining their ATTENTION! campus communication system with RedBag's smart safety kits to enhance emergency preparedness in schools. The integration allows schools to utilize CleverLive, Boxlight displays, and Clevertouch digital signage players for real-time visual alerts during emergencies.

The partnership enables coordinated alerts, accessible communication, targeted display takeover, and dynamic messaging capabilities. When a RedBag incident is activated, alerts automatically pass to Conductor and/or CleverLive signage, allowing staff to receive updates and share information via QR codes. Aurora Public Schools in Colorado, with 1,411 Boxlight displays, is among the first to implement this integrated safety solution.

Positive

• Strategic partnership expands Boxlight's product offering in the growing school safety market
• Integration with existing 1,411 display installation at Aurora Public Schools demonstrates market validation
• New revenue stream potential through safety-focused technology solutions

Negative

• No financial terms or revenue impact disclosed
• Implementation costs and timeline not specified

Insights

Educational Technology Specialist

Boxlight's integration with RedBag represents a strategic expansion of their educational technology footprint into the critical school safety sector. This partnership cleverly transforms Boxlight's existing display infrastructure into dual-purpose safety communication tools, significantly enhancing the value proposition of their already-installed 1,411 displays at Aurora Public Schools.

The technical integration appears well-conceived, addressing a genuine classroom challenge: ensuring emergency communications remain effective in noisy educational environments where auditory alerts might go unheard. By enabling visual takeover alerts, location-based messaging, and two-way communication capabilities, Boxlight is differentiating its offerings in the competitive ed-tech market.

What's particularly notable is how this integration leverages existing hardware investments. Schools that have already deployed Boxlight displays can now extend their functionality into safety applications without complete system replacements – a compelling value proposition for budget-conscious educational institutions. The endorsement from Aurora Public Schools' Director of Safety provides essential real-world validation that could accelerate adoption in other districts.

While the market potential isn't quantified, school safety technology continues to be a priority budget item for districts nationwide, with specialized funding often available. This partnership positions Boxlight to capture a portion of those dedicated safety funds while simultaneously strengthening their core display product's competitive positioning.

Corporate Partnership Analyst

This Boxlight-RedBag integration represents a textbook example of complementary partnership strategy that enhances both companies' market positions without significant R&D investment. For Boxlight, this alliance creates multiple value streams: it adds stickiness to existing installations, potentially increases hardware sales through enhanced functionality, and could open access to dedicated school safety budgets typically separate from educational technology funds.

From a competitive positioning standpoint, this integration creates differentiation in the educational display market where hardware features are increasingly commoditized. By embedding critical safety functionality, Boxlight elevates their products beyond mere displays to essential safety infrastructure – a positioning that typically commands higher margins and greater customer loyalty.

The partnership structure appears to follow a technical integration model rather than a revenue-sharing arrangement, though specific commercial terms aren't disclosed. The implementation at Aurora Public Schools serves as both validation and reference case, potentially reducing sales cycles with other districts by demonstrating real-world application.

What's strategically intelligent about this move is how it aligns with post-pandemic priorities in education, where safety concerns have accelerated technology adoption. Rather than developing safety solutions independently, Boxlight has chosen a partnership approach that leverages specialized expertise while accelerating time-to-market. This type of integration also creates expansion opportunities through API-based ecosystems, potentially leading to additional partnerships that further enhance product value.

Combined solution enhances campus-wide safety with real-time communication, location-based alerts and classroom-ready supplies.

DULUTH, Ga.--(BUSINESS WIRE)-- Boxlight Corporation (Nasdaq: BOXL)—recognized as one of the top ed-tech companies in the world for innovative solutions that enhance communication and collaboration in educational institutions and businesses— today announces a strategic integration with RedBag, a safety solutions company focused on classroom emergency preparedness and secure communication. The collaboration brings together Boxlight’s ATTENTION! for campus and safety communication with RedBag’s smart safety kits to support faster, more coordinated responses during critical incidents on school campuses.

ATTENTION! is a robust integration ecosystem between ATTENTION! Approved devices and services that allow schools to build the communication system that best fits their needs and technology stack. With this announcement, schools can seamlessly use CleverLive, Boxlight displays, Clevertouch digital signage players such as Clevertouch Pico XI with RedBag to provide real-time visual alerts during emergencies. This visual alerting and messaging capability is designed to improve response times and ensure that critical safety information is communicated clearly, even in noisy classroom environments.

“By combining Boxlight’s visual messaging capabilities through ATTENTION! with RedBag’s safety solutions, we’re ensuring that vital, life-saving information is seen, understood, and acted upon in real time. Boxlight is proud to partner with RedBag who shares our unwavering commitment to creating safer, more connected learning environments” says Boxlight Director of Marketing Demetrius Handelih.

In addition to real-time alerting, RedBag supports two-way communication within the classroom, allowing staff to not only receive alerts but also send updates or request help. This functionality empowers teachers to stay connected with safety teams during an incident, supporting faster, more informed decision-making at every level.

Kevin Childs, Director of Safety for Aurora Public Schools in Aurora, Colorado, calls the integration a “game changer” for school safety. “In a loud classroom environment where an alert may not be heard, this integration ensures that alert information is prominently displayed so teachers, students, and staff know exactly how to respond,” said Childs.

Aurora Public Schools, which has implemented 1,411 Boxlight displays across the district, is among the first to benefit from this powerful new safety solution.

A few of the capabilities that the integrated solution can include:

• Coordinated alerts: When a RedBag incident is activated, the alert is automatically passed to Conductor and/or CleverLive signage, enabling schoolwide coordination. Staff can then scan the QR code on a RedBag to receive real-time updates and securely share situational information.
• Accessible communication: Depending on a school’s configuration, Conductor, CleverLive or both can deliver emergency messaging via live or pre-recorded announcements, on-screen messages, or both.
• Targeted display takeover: With CleverLive, schools can override all or selected displays by location to deliver time-sensitive visual alerts and instructions, ensuring that everyone is reached.
• Dynamic messaging: As an event evolves, administrators can change the incident type in the system, triggering updated instructions to be distributed automatically to relevant zones, classrooms, or devices.

With this integration, Boxlight and RedBag aim to help districts reduce response times, improve clarity in crisis situations and strengthen a consistent, district-wide safety culture.

To discuss bringing it to your school or district, reach out via the Boxlight website or email sales@boxlight.com.

About Boxlight Corporation

Boxlight Corporation (Nasdaq: BOXL) is a leading provider of interactive technology solutions under its award-winning brands Clevertouch^®, FrontRow™ and Mimio^®. The Company aims to improve engagement and communication in diverse business and education environments. Boxlight develops, sells and services its integrated solution suite including interactive displays, collaboration software, audio solutions, supporting accessories, and professional services. For more information about Boxlight and the Boxlight story, visit http://www.boxlight.com and http://www.clevertouch.com and https://www.gofrontrow.com.

About RedBag

RedBag is dedicated to transforming school safety by prioritizing the well-being of students, parents, teachers, and staff. We empower individuals with innovative tools, technology and training that foster a culture of care and create safer, more connected communities. Our mission is to make safety a lived priority, ensuring that every school is a place where people feel protected, valued, and ready to thrive.

For more information about RedBag visit https://getredbag.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250408073027/en/

Media Contact

Sunshine Nance

sunshine.nance@boxlight.com

+1 360-464-2119 x254

Investor Relations

investor.relations@boxlight.com

+1 360-464-4478

Source: Boxlight Corporation

FAQ

What features does the Boxlight-RedBag integration offer for school safety?

The integration offers coordinated alerts, real-time visual messaging, targeted display takeover, and dynamic messaging capabilities through Boxlight's ATTENTION! system and RedBag's smart safety kits.

How many Boxlight displays has Aurora Public Schools implemented with the RedBag integration?

Aurora Public Schools has implemented 1,411 Boxlight displays across their district.

What communication features does the BOXL and RedBag system provide during emergencies?

The system enables two-way communication, allowing staff to receive alerts and send updates, display emergency messages through Conductor and CleverLive, and override displays for time-sensitive visual alerts.

How does the Boxlight (BOXL) and RedBag integration improve emergency response in schools?

The integration reduces response times by providing real-time visual alerts, enabling clear communication in noisy environments, and allowing coordinated emergency responses across campus.