UPDATE -- Boxed and AEON Sign Memorandum of Understanding to Expand Partnership, Launch Software & Services in Vietnam
Boxed, Inc. has signed a Memorandum of Understanding with AEON CO LTD to launch its e-commerce software in Vietnam, marking an expansion of their partnership beyond Malaysia. This move aims to enhance AEON's digital capabilities and e-commerce growth in the Vietnamese market. Boxed's proprietary technology will facilitate AEON's omnichannel initiatives, showcasing Boxed’s ability to operate internationally. Boxed's COO highlighted the significance of this expansion as their first venture involving a non-English implementation.
- Successful partnership expansion into Vietnam, following a successful implementation in Malaysia.
- Utilization of Boxed's proprietary technology to support e-commerce growth for AEON in Vietnam.
- Potential for further partnerships throughout Southeast Asia, indicating growth opportunities.
- None.
NEW YORK, July 07, 2022 (GLOBE NEWSWIRE) -- Boxed, Inc. (“Boxed” or the “Company”), an online platform which sells household consumables in bulk and licenses its e-commerce software to enterprise retailers, and AEON CO LTD (“AEON”), one of the largest retailers in Asia, today announced a signed Memorandum of Understanding (MoU) with AEON’s affiliate, AEON Vietnam Company Limited, launching Boxed’s end-to-end software and services platform in the Vietnamese market.
In September of 2021, Boxed and AEON launched a partnership to use Boxed’s proprietary e-commerce technology to power AEON digital capabilities in the Malaysian market. Following successful implementation in Malaysia, Boxed and AEON will be officially expanding their partnership into Vietnam and will continue to explore expanding into additional markets. Utilizing Boxed’s technology will be critical in supporting AEON’s initiatives in developing its e-commerce and omnichannel capabilities throughout Vietnam.
“We are excited to build on the execution of our proprietary software & services platform by expanding our partnership with AEON into Vietnam,” said Jared Yaman, Co-founder and COO of Boxed. “This will be our first implementation not in English, further demonstrating our ability to execute in international markets.”
In addition to Malaysia, and now Vietnam, Boxed and AEON will continue to explore partnerships and opportunities throughout Southeast Asia.
“AEON has been a great partner for us in Malaysia, and we are beyond excited to replicate our e-commerce synergy in such a dynamic, growing economy as Vietnam, and potentially other strategic markets in the near future,” said Chieh Huang, CEO of Boxed.
About Boxed
Boxed is an e-commerce retailer and an e-commerce enabler. The Company operates an e-commerce retail service that provides bulk pantry consumables to businesses and household customers, without the requirement of a “big-box” store membership. This service is powered by the Company’s own purpose-built storefront, marketplace, analytics, fulfillment, advertising, and robotics technologies. Boxed further enables e-commerce through its Software & Services business, which offers customers in need of an enterprise-level e-commerce platform access to its end-to-end technology. The Company has developed a powerful, unique brand, known for doing right by its customers, employees and society. For more information visit www.boxed.com.
Media Contact
Dave Taft
dave@boxed.com
(732) 895-8238
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