Beachbody’s Newest Super Trainer, Andrea Rogers, Debuts All New Cardio-Dance Program, “XB Sweat + Sculpt”

Rhea-AI Summary

The Beachbody Company (NYSE: BODY) has launched a new fitness program titled “XB Sweat + Sculpt”, developed in collaboration with fitness expert Andrea Rogers. This program is designed to provide a combination of low-impact cardio and strength training, featuring five 30-minute workouts each week over a three-week period. The workouts aim to burn calories, build confidence, and sculpt the body. Available for VIP Early Access starting October 4, the program can enhance user engagement and potentially boost subscription rates for Beachbody.

Positive

• Launch of the new program 'XB Sweat + Sculpt' may attract new subscribers.
• Program combines cardio and strength training, potentially increasing customer satisfaction.
• Five bonus 'Express' workouts included for busy schedules enhance accessibility.

Negative

• None.

Delivering the ultimate balance of cardio and strength training, The Beachbody Company’s latest program brings fun and effectiveness to working out while helping members tap into the joy of movement

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- The Beachbody Company, Inc. (NYSE: BODY), ("Beachbody" or the "Company"), a leading subscription health and wellness company, has teamed up with global fitness phenom and creator of Xtend Barre, Andrea Rogers, to bring members an all new program called “XB Sweat + Sculpt.” A targeted sculpting and cardio-dance program, XB Sweat + Sculpt makes every workout fun and exciting via Andrea’s incredibly motivational direction and boundless energy. You’ll burn fat, build confidence and sculpt your entire body while seamlessly unlocking new energy and joy through the power of movement.

XB Sweat + Sculpt features the perfect balance of low-impact cardio training and more intensive strength focused workouts to help you build a strong and toned body in just 3-weeks, making you feel amazing - both physically and mentally. The program is accessible for both dancers and non-dancers alike, offering simple moves that are fun and easy to follow. Andrea’s expert cues keep participants on track from minute one, and while no equipment is required, ankle weights and resistance loops can be incorporated into each workout to help deliver deeper, more transformative muscle activation.

“XB Sweat + Sculpt has a strong, results-driven approach that reminds us working out and getting into shape can and should be fun, which makes it easy to stay motivated and achieve even greater results,” said Carl Daikeler, Co-founder, Chairman and CEO of The Beachbody Company. “Andrea’s upbeat mood-boosting playlists really get you moving from the very first minute, so working out doesn’t feel like work at all. Instead, you’re dedicating just a little bit of time each day to having fun, and in the process, you’re creating a daily habit that will transform your body and build both strength and confidence.”

A three week program, XB Sweat + Sculpt consists of five 30-minute workouts per week that alternate between “Sweat” and “Sculpt” days. Andrea’s high-energy “Sweat” workouts that alternate high-intensity, low-impact cardio-dance intervals with targeted sculpting intervals to help you slay calories and carve lean muscle, while her ultra-targeted “Sculpt” workouts dial down the speed to focus on slower, more controlled movements to maximize the sculpting benefits, and finishes with a core circuit to help define your abs and help you achieve a lean and sculpted physique. By the end of each workout, you’ll finish feeling so refreshed and energized that the results can’t help but follow.

“XB Sweat + Sculpt was intentionally created to maximize calorie burn, strengthen your core, and give you an incredible workout that makes you feel amazing,” said Andrea Rogers, Beachbody’s newest Super Trainer. “The best part is that there’s absolutely zero complicated choreography, just high-energy fun. All you need to do is show up for the workout, and I’ll take care of the rest. After 3-weeks, you’re not only going to see the difference in your health and fitness, but you’re going to feel so much stronger in your daily routine.”

As a working mother, Andrea knows better than anyone how difficult it can be to fit a workout into an already hectic schedule. It’s why she has specifically incorporated five bonus “Express” workouts into the XB Sweat + Sculpt program for those extra busy days.

XB Sweat + Sculpt is available on Beachbody On Demand for VIP Early Access beginning October 4. Visit www.teambeachbody.com to learn more.

About The Beachbody Company, Inc.

Headquartered in Southern California, Beachbody is a leading digital fitness and nutrition subscription company with over two decades of creating innovative content and powerful brands. The Beachbody Company is the parent company of the Beachbody On Demand streaming platform (BOD) including its live digital streaming subscription BODi, and the Beachbody Bike powered by MYXfitness, the Company's connected indoor bike. For more information, please visit TheBeachbodyCompany.com.

About Andrea Rogers

Andrea Rogers is a Pilates instructor, former professional dancer, and mother of two based in Dallas, Texas. A powerhouse of positivity and a master motivator, she created Xtend Barre to combine her two passions — movement and teaching. What began as a single fitness studio in Florida has since expanded to digital fitness programs and over 40 studios worldwide, all packed with students seeking effective, mood-boosting sculpting workouts that leave them feeling lean, strong, and confident! In addition to her international barre brand, Andrea specializes in private personal training for select celebrity clientele.

Forward Looking Statements: This press release contains "forward-looking" statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are statements other than historical fact or in the future tense. These statements include but are not limited to, statements regarding our future performance and our market opportunity, including expected or anticipated launch dates and results of our program offerings, our business strategy, our plans, and our objectives and future operations.

Forward-looking statements are based upon various estimates and assumptions, as well as information known to us as of the date hereof, and are subject to risks and uncertainties. Accordingly, actual results could differ materially due to a variety of factors, including: our ability to effectively compete in the fitness and nutrition industries; our ability to successfully acquire and integrate new operations; our reliance on a few key products; market conditions and global and economic factors beyond our control; intense competition and competitive pressures from other companies worldwide in the industries in which we operate; and litigation and the ability to adequately protect our intellectual property rights. You can identify these statements by the use of terminology such as "believe", “plans”, "expect", "will", "should," "could", "estimate", "anticipate" or similar forward-looking terms. You should not rely on these forward-looking statements as they involve risks and uncertainties that may cause actual results to vary materially from the forward-looking statements. For more information regarding the risks and uncertainties that could cause actual results to differ materially from those expressed or implied in these forward-looking statements, as well as risks relating to our business in general, we refer you to the "Risk Factors" section of our Securities and Exchange Commission (SEC) filings, including those risks and uncertainties included in the Form 10-K filed with the SEC on March 1, 2022 and quarterly reports on Form 10-Q, which are available on the Investor Relations page of the Beachbody website at https://investors.thebeachbodycompany.com and on the SEC website at www.sec.gov.

All forward-looking statements contained herein are based on information available to us as of the date hereof and you should not rely upon forward-looking statements as predictions of future events. The events and circumstances reflected in the forward-looking statements may not be achieved or occur. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, performance, or achievements. We undertake no obligation to update any of these forward-looking statements for any reason after the date of this press release or to conform these statements to actual results or revised expectations, except as required by law. Undue reliance should not be placed on forward-looking statements.

©Beachbody, LLC. All rights reserved.

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BeachbodyPR@icrinc.com

Source: The Beachbody Company, Inc.

FAQ

What is the new program launched by Beachbody?

The new program is called 'XB Sweat + Sculpt'.

When will 'XB Sweat + Sculpt' be available?

'XB Sweat + Sculpt' is available for VIP Early Access starting October 4.

Who created the 'XB Sweat + Sculpt' program?

The program was created in collaboration with fitness expert Andrea Rogers.

What type of workouts are included in 'XB Sweat + Sculpt'?

'XB Sweat + Sculpt' includes a combination of low-impact cardio and strength training workouts.

How long is the 'XB Sweat + Sculpt' program?

The program lasts for three weeks, consisting of five 30-minute workouts each week.