Banzai Completes Acquisition of Vidello, Growing TTM Revenue 59% and Adding $2M in EBITDA

Rhea-AI Summary

Banzai International (NASDAQ: BNZI) has completed its acquisition of Vidello, a London-based video hosting and marketing suite provider. The acquisition is expected to increase Banzai's revenue by $6.5 million and EBITDA by $2 million for the twelve-month period ended December 31, 2024, representing a 59% TTM revenue growth.

Vidello brings over 90,000 customers and four key products: CreateStudio (3D video creation app), PhotoVibrance (image animation tool), Twinkle (royalty-free music platform), and Vidello (video hosting and collaboration tool). The transaction involves $2.7 million in cash ($2.5M held back) and 868,204 shares of Banzai Class A Common Stock.

Positive

• Expected revenue increase of $6.5M and EBITDA boost of $2M
• Addition of 90,000 customers to existing user base
• Expansion of product portfolio with four complementary video marketing tools
• Vidello's CreateStudio ranked in Top 3 Best Rated products by Capterra

Negative

• Majority of cash payment ($2.5M) is held back subject to conditions
• Vidello's financials are preliminary and unaudited
• Share issuance of 868,204 shares may lead to dilution

Insights

Financial Analyst

This acquisition represents a transformative deal for Banzai, with several key strategic and financial implications worth examining:

Financial Impact: The addition of $6.5M revenue and $2M EBITDA significantly strengthens Banzai's financial profile. The 59% TTM revenue growth is particularly impressive, suggesting strong execution potential. The transaction structure, with $2.7M cash (mostly held back) and equity component, preserves cash while aligning interests through performance-based earnouts.

Strategic Value: Beyond the immediate financial benefits, the acquisition delivers three critical advantages:

• Product Portfolio Enhancement: Vidello's suite of video creation and marketing tools fills a important gap in Banzai's offering, particularly in the high-growth video content space
• Customer Base Expansion: The 90,000-customer addition provides significant cross-selling opportunities and validates Vidello's market position
• Geographic Expansion: The London-based acquisition provides a strategic foothold in the European market

Integration Potential: The held-back portion of the cash consideration ($2.5M) serves as both a risk mitigation tool and performance incentive, suggesting well-structured deal terms. The high ratings on Capterra and G2 indicate strong product market fit, reducing integration risk while increasing potential synergies.

Technology Industry Analyst

This acquisition significantly strengthens Banzai's technological capabilities in the video marketing space. The comprehensive nature of Vidello's suite is particularly noteworthy:

Product Stack Analysis:

• CreateStudio represents a significant competitive advantage in the AI-powered video creation space, with its 3D character capabilities addressing a growing demand for personalized content
• PhotoVibrance's static-to-motion technology demonstrates innovative approaches to content engagement
• The Vidello player's integration of lead generation tools shows strong commercial focus

Market Positioning: The recognition from Capterra and G2 validates the product's technical excellence and user satisfaction. The suite's focus on entrepreneurs and agencies aligns perfectly with the growing creator economy and digital marketing trends. The technology stack's comprehensiveness - from creation to hosting and analytics - positions Banzai to offer end-to-end solutions in the video marketing space.

Future Potential: Banzai's stated vision of building AI-powered marketing tools suggests significant potential for integrating Vidello's capabilities into a broader automated marketing ecosystem. The combination could yield powerful synergies in automated content creation and optimization.

Expands Portfolio with Next-Generation Video Creation, Editing, and Marketing Suite

SEATTLE, Feb. 03, 2025 (GLOBE NEWSWIRE) -- Banzai International, Inc. (NASDAQ: BNZI) (“Banzai” or the “Company”), a leading marketing technology company that provides essential marketing and sales solutions, today announced that it has successfully closed its previously announced acquisition of Vidello, a technology provider of video hosting and marketing suite solutions for businesses.

The acquisition is expected to increase Banzai’s revenue by $6.5 million and increase EBITDA by $2 million for the twelve-month period ended December 31, 2024, on a pro-forma basis. Vidello financials are preliminary and unaudited and subject to adjustment.

Based in London, Vidello offers a comprehensive video hosting and marketing suite that provides entrepreneurs, startups, agencies, and online businesses with tools to grow their businesses.

Vidello’s key offerings include:

• CreateStudio: An award-winning video creation app that allows users to easily produce eye-catching 3D character video content for social media and websites.
• PhotoVibrance: A tool that transforms static images into moving motion pictures to capture attention.
• Twinkle: An all-in-one audio platform for creators and agencies, featuring premium royalty-free music tailored for video projects.
• Vidello: A 3-in-1 video hosting, player, and collaboration tool that allows users to showcase videos with a customizable, lightning-fast player. Features include a collaboration portal and in-play marketing calls-to-action for lead generation and sales optimization.

Vidello has over 90,000 customers, and their flagship CreateStudio product has been named a Top 3 Best Rated product in the video maker category by Capterra¹, and a High Performer by G2².

Banzai's vision is to build a comprehensive suite of AI-powered marketing tools that make marketers’ lives faster and easier. The Vidello acquisition is pivotal in accelerating revenue growth by delivering innovative solutions to our customers.

Transaction Details

Under the terms of the agreement, Banzai will issue approximately $2.7M in cash ($2.5M is held back for varying time periods and for indemnification, transition and revenue earnout purposes) and 868,204 shares of Banzai Class A Common Stock. Additional details regarding the acquisition are included in the Company’s Form 8-K filed with the Securities and Exchange Commission on December 20, 2024, and January 31, 2025.

About Vidello

Vidello is a video hosting and marketing suite which provides online businesses with the essential marketing and hosting tools to assist in growing business through video. To learn more about the company visit www.vidello.com.

About Banzai

Banzai is a marketing technology company that provides AI-enabled marketing and sales solutions for businesses of all sizes. On a mission to help their customers grow, Banzai enables companies of all sizes to target, engage, and measure both new and existing customers more effectively. Banzai customers include Cisco, New York Life, Hewlett Packard Enterprise, Thermo Fisher Scientific, Thinkific, Doodle and ActiveCampaign, among thousands of others. Learn more at www.banzai.io. For investors, please visit https://ir.banzai.io.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements often use words such as “believe,” “may,” “will,” “estimate,” “target,” “continue,” “anticipate,” “intend,” “expect,” “should,” “would,” “propose,” “plan,” “project,” “forecast,” “predict,” “potential,” “seek,” “future,” “outlook,” and similar variations and expressions. Forward-looking statements are those that do not relate strictly to historical or current facts. Examples of forward-looking statements may include, among others, statements regarding Banzai International, Inc.’s (the “Company’s”): future financial, business and operating performance and goals; annualized recurring revenue and customer retention; ongoing, future or ability to maintain or improve its financial position, cash flows, and liquidity and its expected financial needs; potential financing and ability to obtain financing; acquisition strategy and proposed acquisitions and, if completed, their potential success and financial contributions; strategy and strategic goals, including being able to capitalize on opportunities; expectations relating to the Company’s industry, outlook and market trends; total addressable market and serviceable addressable market and related projections; plans, strategies and expectations for retaining existing or acquiring new customers, increasing revenue and executing growth initiatives; and product areas of focus and additional products that may be sold in the future. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Forward-looking statements are not guarantees of future performance, and our actual results of operations, financial condition and liquidity and development of the industry in which the Company operates may differ materially from those made in or suggested by the forward-looking statements. Therefore, investors should not rely on any of these forward-looking statements. Factors that may cause actual results to differ materially include changes in the markets in which the Company operates, customer demand, the financial markets, economic, business and regulatory and other factors, such as the Company’s ability to execute on its strategy. More detailed information about risk factors can be found in the Company’s Annual Report on Form 10-K and the Company’s Quarterly Reports on Form 10-Q under the heading “Risk Factors,” and in other reports filed by the Company, including reports on Form 8-K. The Company does not undertake any duty to update forward-looking statements after the date of this press release.

Investor Relations
Chris Tyson
Executive Vice President
MZ Group - MZ North America
949-491-8235
BNZI@mzgroup.us
www.mzgroup.us

Media
Rachel Meyrowitz
Director, Demand Generation, Banzai
media@banzai.io

¹ Source: https://www.capterra.com/p/203897/Create-Studio/
² Source: https://www.g2.com/products/create-studio/reviews

FAQ

How much will Vidello acquisition increase BNZI's revenue and EBITDA in 2024?

The Vidello acquisition is expected to increase Banzai's revenue by $6.5 million and EBITDA by $2 million for the twelve-month period ended December 31, 2024.

What are the payment terms for BNZI's Vidello acquisition?

Banzai will pay $2.7 million in cash (with $2.5M held back for various conditions) and issue 868,204 shares of Banzai Class A Common Stock.

How many customers does Vidello bring to BNZI through the acquisition?

Vidello brings over 90,000 customers to Banzai through the acquisition.

What products are included in BNZI's Vidello acquisition?

The acquisition includes four main products: CreateStudio (video creation app), PhotoVibrance (image animation tool), Twinkle (audio platform), and Vidello (video hosting tool).

What is the percentage of TTM revenue growth for BNZI with the Vidello acquisition?

The Vidello acquisition represents a 59% growth in TTM (Trailing Twelve Months) revenue for Banzai.