Benefitfocus Enhances Engagement Capabilities to Help Drive Better Outcomes and Reduce Administrative Burden

Rhea-AI Summary

Benefitfocus (NASDAQ: BNFT) announced the launch of Advanced Engagement Services, a new AI-driven communication solution aimed at enhancing employee and plan member engagement with their benefits. This innovative service allows users to receive personalized information without needing to log into a portal, potentially increasing engagement rates by two to three times. The service includes features such as streamlined onboarding, targeted communications for benefit program utilization, and simplified transactional processes, improving overall accessibility to health care benefits.

Positive

• Launch of Advanced Engagement Services, enhancing user engagement with benefits.
• Utilizes AI to provide personalized, actionable communications.
• Potentially increases engagement rates by 2-3 times compared to traditional methods.
• Streamlines onboarding and enhances transactional experiences for users.

Negative

• None.

CHARLESTON, S.C., Aug. 30, 2022 (GLOBE NEWSWIRE) -- Benefitfocus, Inc. (NASDAQ: BNFT), a cloud-based benefits administration technology company committed to helping customers and the people they serve get the most out of their health care and benefit programs, today announced Advanced Engagement Services, a personalized and action-oriented communications solution that helps employers and health plans create a more connected and engaging benefits experience.

Benefitfocus’ Advanced Engagement Services leverage artificial intelligence to provide a multichannel experience for helping people better engage with their benefits and navigate the health care system. The solution is the first of its kind in that it enables highly secure communications and sharing of information without requiring individuals to download or log in to a portal, which can act as a barrier to engagement. Benefitfocus estimates that customers can achieve engagement rates two-to-three times higher than through typical communications and digital engagement tactics.

“Employers and health plans invest significantly to provide robust benefit programs to help individuals and their families with their health and wellbeing, but with so many different programs, portals and point solutions at play, it’s easy to see why people get overwhelmed – and disengaged,” said Tina Provancal, Chief Product and Strategy Officer at Benefitfocus. “Advanced Engagement Services is designed to change behavior by delivering personalized benefits information in an easily actionable and highly engaging way.”

Some of the ways employers and health plans can leverage Advanced Engagement Services include:

• Onboarding – Advanced Engagement Services streamlines the onboarding process by using targeted messages to highlight the unique benefits valuable to an individual. It will notify individuals of their initial enrollment window, efficiently capture communication preferences and consent for digital engagement and automatically direct them to the location to take action.
  
  
• Adopting and engaging with benefit program offerings – Advanced Engagement Services enables the display of personalized digital content and deploys targeted campaigns to drive greater awareness and utilization of a range of total rewards programs. These programs may include, but are not limited to, voluntary benefits, disease management resources, retirement plans and digital health tools such as telemedicine.
  
  
• Enhancing transactional experiences – Advanced Engagement Services makes it easier and faster for employees and members to complete many of the transactional and often cumbersome tasks associated with managing their benefits plans. For example, the ability to reply to a text or email with beneficiary or evidence of insurability information or even add a dependent by simply taking a picture of a birth certificate or marriage license directly from their mobile phone.
  

“Benefitfocus is committed to changing the game on how employees and their families engage with their health care,” added Provancal. “Advanced Engagement Services is another example of how we are building on our strong heritage of technology to bring differentiated value to our customers.”

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About Benefitfocus
Benefitfocus (NASDAQ: BNFT) is a cloud-based benefits administration technology company committed to helping our customers, and the people they serve, get the most out of their health care and benefit programs. Through exceptional service and innovative SaaS solutions, we aim to be the safest set of hands for our customers helping to simplify the complexity of benefits administration while delivering an experience that engages people and unlocks the potential for better health and improved outcomes. Our mission is simple: to improve lives with benefits. Learn more at www.benefitfocus.com, LinkedIn and Twitter.

Media Contact:

pr@benefitfocus.com

FAQ

What is Advanced Engagement Services by Benefitfocus?

Advanced Engagement Services is a new AI-driven communication solution designed to enhance employee engagement with benefits, allowing personalized, secure communication without requiring logins.

How does the Advanced Engagement Services improve engagement rates for BNFT?

Benefitfocus estimates that their new service can achieve engagement rates two to three times higher than typical communications and digital engagement tactics.

What are the key features of Advanced Engagement Services?

Key features include streamlined onboarding, personalized content delivery for benefit programs, and simplified transactional processes for managing benefits.

When was the Advanced Engagement Services announced?

The Advanced Engagement Services was announced on August 30, 2022.