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Bright Mountain Media Features “Pregnancy IRL” and “Pregnancy Week by Week” in Two New Series on Women’s Health

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Bright Mountain Media (OTCQB: BMTM) launched a new series called “Pregnancy IRL”, focusing on the real-life experiences of pregnancy. This initiative responds to recent data indicating a projected 13% decline in U.S. births for 2021 compared to 2019, attributed to pandemic-related stress among pregnant women. The series aims to provide support and guidance through various digital platforms, featuring expert advice and community insights. The first segment, “Pregnancy Week by Week,” will debut on Mom.com, offering week-by-week resources for expecting mothers.

Positive
  • Launch of the 'Pregnancy IRL' series, addressing a significant topic in the current climate.
  • Anticipation of increased user engagement due to the focus on community and expert insights.
  • Introduction of unique content such as 'Pregnancy Week by Week' that may attract a wider audience.
Negative
  • Projected decline of 13% in U.S. births in 2021 compared to 2019, which can affect market reach.

Series focus on support, guidance and the real life experience of pregnancy

Boca Raton, FL, May 12, 2021 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM), an end-to-end digital media and advertising services platform, has launched a new series entitled “Pregnancy IRL” (In-Real-Life) exploring the topic of pregnancy covered across its websites and social media.

“Many jokes and memes during the pandemic and quarantine revolved around the prediction of ‘Corona Babies’—a baby boom that would come in 2021 as a result of being home far more than normal,” said Emily Smith, CEO of Wild Sky Media, a division of Bright Mountain Media. “Instead, studies show 2021 will be a ‘baby bust’, with about 13% less births in the U.S. compared to 2019. With ongoing concerns about the pandemic, vaccinations, and safely resuming activities, pregnant women are feeling more stress and experiencing less support than ever.

“In response, we decided to focus on this important time in a woman’s life with two cross-site and social media initiatives. From the moment that stick turns pink, a mother's world is changed forever. We believe moms-to-be deserve support, guidance, and, most importantly, the unfiltered truth when it comes to what to expect—and that’s exactly what we are giving them with ‘Pregnancy IRL”. From celebrity mom confessions to essays from our community of real moms, to a reimagined look at the week-by-week pregnancy experience, the series is all about those weeks and months leading into baby’s arrival.

“Coming in May we’re launching ‘Pregnancy Week by Week’ exclusively on Mom.com after months of work, research, and coordination between our editorial, art, and engineering teams. This series of resources for expecting moms will dive into the pregnancy experience week-by-week, with expert advice and updated graphics that show the size of a growing baby that don’t involve the overdone and boring fruit comparisons. We’ll break down what moms and parents in general can expect from this special time. And it will all be packaged in a user-friendly and beautifully illustrated format that pregnant moms will find easy to navigate and incredibly informative,” Smith concluded.

Articles available for the Pregnancy IRL series:

Café MomPregnancy IRL

Mom.comPregnancy IRL

LittleThings

MamásLatinas

About Bright Mountain Media

Bright Mountain Media, Inc. (OTCQB: BMTM) is an end-to-end digital media and advertising services platform, efficiently connecting brands with targeted consumer demographics through the removal of middlemen in the advertising services process. The Company’s publishing division, led by Wild Sky Media, offers significant global reach through hyper-engaging content and multicultural audiences, reaching over 230 million users monthly as it tells the unique stories of our most diverse generation. The Company’s robust portfolio of websites includes Mom.com, CafeMom, LittleThings, MamásLatinas and many more. For more information, please visit www.brightmountainmedia.com.

Forward-Looking Statements for Bright Mountain Media, Inc.

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties. Such forward-looking statements can be identified by the use of words such as “should,” “may,” “intends,” “anticipates,” “believes,” “estimates,” “projects,” “forecasts,” “expects,” “plans,” and “proposes, ” and similar words. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations of our ability to successfully integrate acquisitions., and the realization of any expected benefits from such acquisitions You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” in Bright Mountain Media, Inc.’s Annual Report on Form 10-K for the fiscal year ended December 31, 2019 as filed with the Securities and Exchange Commission on May 14, 2020 and our other filings with the SEC. Bright Mountain Media, Inc. does not undertake any duty to update any forward-looking statements except as may be required by law.

Investor Contact:
Greg Falesnik or Luke Zimmerman
MZ Group - MZ North America
949-259-4987
BMTM@mzgroup.us
www.mzgroup.us


FAQ

What is the 'Pregnancy IRL' series by Bright Mountain Media?

'Pregnancy IRL' is a new series launched by Bright Mountain Media that explores the real-life experiences of pregnancy, providing support and guidance through various digital platforms.

How does the pandemic impact pregnancy rates according to Bright Mountain Media?

Bright Mountain Media notes a projected 13% decline in U.S. births for 2021 compared to 2019, attributed to pandemic-related stress among expecting mothers.

When will the 'Pregnancy Week by Week' series be available?

The 'Pregnancy Week by Week' series is set to launch in May on Mom.com.

What type of content can expectant mothers expect from 'Pregnancy IRL'?

The series will include expert advice, community stories, and innovative content about the week-by-week pregnancy experience.

What platforms will feature the 'Pregnancy IRL' series?

The series will be available across several digital platforms, including Mom.com and CafeMom.

BRIGHT MOUNTAIN MEDIA INC

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