Bright Mountain Media Acquires Insights and Agency Divisions From Big Village

Rhea-AI Summary

Bright Mountain Media announced the acquisition of Big Village’s Insights and Agency divisions for approximately $20 million in an all-cash deal funded by a senior secured credit facility. This acquisition is projected to add about $50 million in annualized revenue and be immediately accretive to 2023 Adjusted EBITDA through revenue and cost synergies. The transaction aligns with Bright Mountain's strategy to enhance its data-driven insights capabilities and provide comprehensive advertising and marketing services. CEO Matt Drinkwater emphasized the importance of consumer insights for marketing success, aiming to integrate the expertise of both companies to boost innovation and growth.

Positive

• Acquisition of Big Village's divisions expected to add $50 million in annualized revenue.
• Transaction immediately accretive to 2023 Adjusted EBITDA through synergies.
• Enhanced data-driven insights capabilities align with growth strategy.

Negative

• None.

Insights and Agency expected to add approximately $50 million of annualized revenue

Bright Mountain Media expands its web portfolio and adds data-driven insight capabilities

BOCA RATON, FL, April 20, 2023 (GLOBE NEWSWIRE) -- Bright Mountain Media (OTCQB: BMTM) (“Bright Mountain” or the “Company”), a global holding company with current investments in digital media technology and publishing, today announced the acquisition of two critical business units of Big Village. Bright Mountain will add Big Village’s Insights and Agency divisions to its portfolio. The Company acquired the Big Village assets for approximately $20 million, plus assumed liabilities, in an all-cash transaction funded by a senior secured credit facility. The assets are expected to add approximately $50 million of annualized revenue and be immediately accretive to 2023 Adjusted EBITDA through revenue and cost synergies.

By combining Big Village’s proprietary insights and award-winning creative and media divisions with Bright Mountain Media’s existing premium publishing and ad technology, the Company expects to maximize value to clients, delivering a full spectrum of advertising, marketing, and media services under one roof.

Commenting on the transaction Bright Mountain Media CEO Matt Drinkwater said, “Data and consumer insights are foundational to any marketers’ success. Big Village’s Insights division has built a strong reputation for marrying traditional research methodologies and behavioral data with modern analytics that get to the heart of the consumer. This acquisition provides true data-driven insights that align with our long-term growth strategy and underscores our commitment to delivering exceptional quality and value to our customers.”

“From understanding consumer behavior to crafting creative strategy, to implementing and optimizing media investments, we can now provide a holistic view of target audiences, ultimately powering our customers’ creative and media strategies to deliver business results.”

Mr. Drinkwater continued: “We look forward to integrating the diverse talent and innovative thinking of both business units to drive growth, innovation, and success for our entire set of collective clients. We are confident that we will continue to set the standard for excellence in the marketing and media industry.”

The Big Village acquisitions round out a growing portfolio of Bright Mountain Media offerings, including a robust stack of programmatic technology and Wild Sky Media, a collection of high-profile owned and operated audience destinations offering global reach through engaging content and multicultural audiences.

About Bright Mountain

Bright Mountain Media, Inc. (OTCQB: BMTM) is an end-to-end digital media and advertising services platform, efficiently connecting brands with targeted consumer demographics through the removal of middlemen in the advertising services process. The company’s publishing division, led by Wild Sky Media, offers significant global reach through engaging content and multicultural audiences, telling unique stories of our most diverse generation. The company’s robust portfolio of websites includes Mom.com, CafeMom, LittleThings, MamásLatinas and many more. For more Information, please visit www.brightmountainmedia.com.

About Big Village

Big Village is a global marketing and media company. Driven by its diverse group of experts, Big Village provides a new way of working by bringing media, insights, and creative all under one roof. Big Village is headquartered in Princeton, New Jersey with offices across North America. Find out more at https://big-village.com/.

Forward-Looking Statements for Bright Mountain Media, Inc.

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties. Such forward-looking statements can be identified by the use of words such as “should,” “may,” “intends,” “anticipates,” “believes,” “estimates,” “projects,” “forecasts,” “expects,” “plans,” and “proposes,” and similar words. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations of our ability to successfully integrate acquisitions, and the realization of any expected benefits from such acquisitions. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” in Bright Mountain Media, Inc.’s Annual Report on Form 10-K for the fiscal year ended December 31, 2022 as filed with the Securities and Exchange Commission (“SEC”) on March 28, 2023 and our other filings with the SEC. Bright Mountain Media, Inc. does not undertake any duty to update any forward-looking statements except as may be required by law.

Bright Mountain Contact

Brian M. Prenoveau, CFA

MZ North America

561-489-5315

BMTM@mzgroup.us

FAQ

What is the significance of Bright Mountain Media's acquisition of Big Village?

The acquisition enhances Bright Mountain's capabilities in data-driven insights and expands its service offerings.

How much did Bright Mountain Media pay for the Big Village assets?

Bright Mountain Media acquired the Big Village assets for approximately $20 million.

What are the expected financial impacts of the acquisition for BMTM?

The acquisition is expected to generate approximately $50 million in annualized revenue and be immediately accretive to 2023 Adjusted EBITDA.

Who commented on the acquisition's benefits for Bright Mountain Media?

CEO Matt Drinkwater commented on the acquisition, stating its importance for marketing success through enhanced consumer insights.

When was the acquisition of Big Village announced by Bright Mountain Media?

The acquisition was announced on April 20, 2023.