Bimbo’s "Bimbo Dream" program enables 55 girls from 22 countries to play soccer with FC Barcelona
Grupo Bimbo's 2024 global campaign 'The Bimbo Dream' enabled 55 girls from 22 countries to train with Aitana Bonmatí, a professional soccer player and BIMBO® brand ambassador, at FC Barcelona facilities in Spain. The initiative, expanding on a successful 2023 project in Argentina, provided a week-long enriching experience for girls aged 10-13. Participants were selected from Barça Academy, Grupo Bimbo's local soccer programs, and soccer associations in countries where the company operates.
The program included training, recreational activities, and a nutrition workshop. To promote the 2025 edition, a five-part campaign will run in August and September 2024, showcasing the participants' experiences. This initiative aligns with Grupo Bimbo's partnership with FC Barcelona, aiming to develop female talent, promote equality in sports, and encourage healthy lifestyles.
La campagna globale 2024 di Grupo Bimbo 'Il Sogno Bimbo' ha permesso a 55 ragazze provenienti da 22 paesi di allenarsi con Aitana Bonmatí, calciatrice professionista e ambasciatrice del marchio BIMBO®, presso le strutture del FC Barcelona in Spagna. L'iniziativa, che si espande su un progetto di successo del 2023 in Argentina, ha offerto un'esperienza arricchente della durata di una settimana per le ragazze di età compresa tra i 10 e i 13 anni. Le partecipanti sono state selezionate tra l'Accademia Barça, i programmi calcistici locali di Grupo Bimbo e le associazioni sportive nei paesi in cui l'azienda opera.
Il programma comprendeva allenamenti, attività ricreative e un workshop nutrizionale. Per promuovere l'edizione 2025, una campagna in cinque parti si svolgerà in agosto e settembre 2024, mettendo in luce le esperienze delle partecipanti. Questa iniziativa si allinea con la partnership di Grupo Bimbo con il FC Barcelona, mirata a sviluppare il talento femminile, promuovere l'uguaglianza nello sport e incoraggiare stili di vita sani.
La campaña global de Grupo Bimbo para 2024, 'El Sueño Bimbo', permitió que 55 niñas de 22 países se entrenaran con Aitana Bonmatí, futbolista profesional y embajadora de la marca BIMBO®, en las instalaciones del FC Barcelona en España. La iniciativa, que expande un proyecto exitoso de 2023 en Argentina, brindó una experiencia enriquecedora de una semana para niñas de entre 10 y 13 años. Las participantes fueron seleccionadas de la Academia Barça, los programas locales de fútbol de Grupo Bimbo y las asociaciones de fútbol en los países donde opera la empresa.
El programa incluyó entrenamientos, actividades recreativas y un taller de nutrición. Para promover la edición 2025, se llevará a cabo una campaña en cinco partes en agosto y septiembre de 2024, destacando las experiencias de las participantes. Esta iniciativa se alinea con la asociación de Grupo Bimbo con el FC Barcelona, con el objetivo de desarrollar talento femenino, promover la igualdad en el deporte y fomentar estilos de vida saludables.
Grupo Bimbo의 2024년 글로벌 캠페인 'The Bimbo Dream'은 스페인 FC 바르셀로나 시설에서 Aitana Bonmatí와 함께 훈련할 22개국 55명의 소녀들을 지원했습니다. 2023년 아르헨티나에서 성공적으로 진행된 프로젝트를 확장하여 10세에서 13세 사이의 소녀들에게 주 동안의 풍성한 경험을 제공했습니다. 참가자는 Barça 아카데미, Grupo Bimbo의 지역 축구 프로그램 및 회사가 운영되는 국가의 축구 협회에서 선발되었습니다.
프로그램은 훈련, 레크리에이션 활동, 영양 워크숍을 포함했습니다. 2025년 에디션을 홍보하기 위해, 2024년 8월과 9월 동안 다섯 부분으로 나누어진 캠페인이 진행되어 참가자들의 경험을 조명할 예정입니다. 이 이니셔티브는 FC 바르셀로나와 Grupo Bimbo의 파트너십에 부합하며, 여성 인재 개발, 스포츠의 평등 촉진, 건강한 라이프스타일 장려를 목표로 하고 있습니다.
La campagne mondiale 2024 de Grupo Bimbo 'Le Rêve Bimbo' a permis à 55 filles de 22 pays de s'entraîner avec Aitana Bonmatí, une footballeuse professionnelle et ambassadrice de la marque BIMBO®, dans les installations du FC Barcelone en Espagne. L'initiative, qui s'appuie sur un projet réussi de 2023 en Argentine, a offert une expérience enrichissante d'une semaine aux filles âgées de 10 à 13 ans. Les participantes ont été sélectionnées parmi l'Académie Barça, les programmes de football locaux de Grupo Bimbo et les associations de football des pays où l'entreprise opère.
Le programme comprenait des entraînements, des activités récréatives et un atelier sur la nutrition. Pour promouvoir l'édition 2025, une campagne en cinq parties sera réalisée en août et septembre 2024, mettant en avant les expériences des participantes. Cette initiative s'inscrit dans le cadre du partenariat de Grupo Bimbo avec le FC Barcelone, visant à développer les talents féminins, promouvoir l'égalité dans le sport et encourager des modes de vie sains.
Die globale Kampagne 2024 von Grupo Bimbo 'Der Bimbo Traum' ermöglichte 55 Mädchen aus 22 Ländern, bei Aitana Bonmatí, einer professionellen Fußballspielerin und Markenbotschafterin der BIMBO®-Marke, in den Einrichtungen des FC Barcelona in Spanien zu trainieren. Die Initiative, die auf einem erfolgreichen Projekt im Jahr 2023 in Argentinien aufbaut, bot den Mädchen im Alter von 10 bis 13 Jahren eine einwöchige bereichernde Erfahrung. Die Teilnehmerinnen wurden aus der Barça Akademie, den lokalen Fußballprogrammen von Grupo Bimbo und den Fußballverbänden in den Ländern, in denen das Unternehmen tätig ist, ausgewählt.
Das Programm umfasste Training, Freizeitaktivitäten und einen Ernährungsworkshop. Um die Edition 2025 zu fördern, wird im August und September 2024 eine fünfteilige Kampagne durchgeführt, die die Erfahrungen der Teilnehmerinnen präsentiert. Diese Initiative steht im Einklang mit der Partnerschaft von Grupo Bimbo mit dem FC Barcelona, die darauf abzielt, weibliche Talente zu entwickeln, Gleichheit im Sport zu fördern und gesunde Lebensstile zu unterstützen.
- Expansion of 'The Bimbo Dream' program from Argentina to a global scale, involving 55 girls from 22 countries
- Partnership with FC Barcelona, enhancing brand visibility and association with a major sports franchise
- Promotion of female talent and equality in sports, potentially improving brand image and customer loyalty
- Utilization of brand ambassador Aitana Bonmatí, a prominent soccer player, to inspire participants and enhance brand appeal
- None.
- The Bimbo Dream program encourages girls worldwide to follow the inspiring example of Aitana Bonmatí, a football player on the Spanish national team and ambassador of the BIMBO® brand.
- 55 girls from 22 countries had the opportunity to train at FC Barcelona facilities.
- A five-part campaign will run in August and September to highlight the 2024 global edition of The Bimbo Dream: Putting the Team Together; Dreamers; Experience; Coming Home; and Global Recap.
HORSHAM, Pa., Aug. 26, 2024 (GLOBE NEWSWIRE) -- Grupo Bimbo, the world's largest bakery and current Global Partner of FC Barcelona and Main Partner of FC Barcelona Women, is pleased to announce that its 2024 global campaign "The Bimbo Dream" enabled 55 girls from 22 countries to train with Aitana Bonmatí, a professional soccer player on the Spanish national soccer team and FC Barcelona Women and Global Ambassador of the BIMBO® brand, at the FC Barcelona facilities in Spain.
This global initiative builds on the success of "The Bimbo Dream," a project completed in Argentina in 2023, where Grupo Bimbo supported the dream of three talented Argentinean girls who wanted to become soccer players. Grupo Bimbo provided the young athletes with an enriching experience at FC Barcelona, while encouraging and promoting their development in the soccer world.
For the first global edition of "The Bimbo Dream" in 2024, 55 girls between the ages of 10 and 13 representing 22 countries were selected to travel to Barcelona for seven days. They had the opportunity to train at the club's sports facilities, forge friendships, and live alongside Aitana Bonmati, who, as ambassador of BIMBO®, was a source of inspiration for the girls as they discovered that they could break paradigms and achieve their dreams.
Participants in “The Bimbo Dream” 2024 represented:
1) Barça Academy, a School of Human and Sports Training that has a presence in different countries, where girls who are students of this academy were selected
2) Futbolito Bimbo in Mexico, Futbolito Ideal in Chile, and “Campeonas de Sueños” in Central America, Ecuador, and Colombia.
3) Local soccer associations in select countries where Grupo Bimbo operates.
During their stay, the girls participated in recreational and social activities. In addition, nutritionists from FC Barcelona led them in a nutrition workshop that highlighted the importance of a proper diet to stay strong and healthy. The participants then created their own recipes for the Champions Sandwich. These recipes were further developed with the help of Grupo Bimbo and FC Barcelona.
To build excitement for the second global edition of "The Bimbo Dream" in 2025, a five-part international campaign will run in August and September 2024 on Bimbo's social networks and various media channels. In the campaign, the 55 selected participants will share their experiences in Barcelona in five installments:
- Putting the Team Together
- Dreamers
- Experience
- Coming Home
- Global Recap
In 2022, Grupo Bimbo and FC Barcelona signed an agreement in which the BIMBO® brand became the global partner of the club and the main partner of FC Barcelona Women. As a result of this alliance, the company announced the addition of Spanish soccer player Aitana Bonmatí as a global ambassador of the BIMBO® brand in 2023. These synergies aim to develop female talent and equality through sport while promoting nutrition, healthy lifestyles, and the dreams of thousands of girls and boys.
Through initiatives such as these, Grupo Bimbo promotes actions that nourish a better world.
About Grupo Bimbo:
Grupo Bimbo is the world's largest leading bakery company and a major player in the snacks category. It has 227 plants and more than 1,500 points of sale strategically located in 35 countries in the Americas, Europe, Asia and Africa. Its main product lines include mainstream bread, buns and rolls, sweet baked goods, cookies, creme-filled cakes, toast, English muffins, bagels, tortillas, flatbreads, and salty snacks. Grupo Bimbo has one of the largest distribution networks in the world, with more than 57,000 routes and 151,000 associates. Its shares are listed on the Mexican Stock Exchange (BMV) under the ticker symbol BIMBO and in the U.S. over-the-counter market through an ADR Level 1 program under the ticker symbol BMBOY.
Media contact:
Lauren Scully
Lauren.scully@buchananpr.com
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