Virginia Credit Union Drives Measurable Improvements in Member Experience with Blend’s Consumer Banking Platform
Virginia Credit Union (VACU), a $7B credit union with over 500,000 members, has expanded its partnership with Blend to implement their full Consumer Banking suite. Following four years of successful mortgage collaboration, VACU has now integrated Blend's unified digital application system for deposit accounts, credit cards, and consumer loans.
The implementation has yielded significant improvements in member experience metrics:
- 70% of member debit cards are funded upon account creation
- Member support satisfaction increased from 70% to 90%
- Process completion satisfaction improved from 77% to 83%
Frank Macrina, Senior Vice President of Products & Channels at VACU, highlighted that Blend's platform has enabled them to break free from siloed applications and create a comprehensive digital ecosystem. The partnership leverages Blend's flexible platform with pre-built core integrations and partner network, allowing VACU to customize its approach and maintain competitiveness.
Virginia Credit Union (VACU), una cooperativa di credito da 7 miliardi di dollari con oltre 500.000 membri, ha ampliato la sua partnership con Blend per implementare l'intera suite di Banking per i Consumatori. Dopo quattro anni di collaborazione di successo nel settore dei mutui, VACU ha ora integrato il sistema di applicazione digitale unificato di Blend per conti di deposito, carte di credito e prestiti al consumo.
L'implementazione ha portato a significativi miglioramenti nei parametri di esperienza dei membri:
- Il 70% delle carte di debito dei membri è finanziato al momento della creazione dell'account
- La soddisfazione del supporto ai membri è aumentata dal 70% al 90%
- La soddisfazione per il completamento del processo è migliorata dal 77% all'83%
Frank Macrina, Vicepresidente Senior di Prodotti e Canali presso VACU, ha evidenziato che la piattaforma di Blend ha consentito loro di liberarsi da applicazioni isolate e di creare un ecosistema digitale completo. La partnership sfrutta la piattaforma flessibile di Blend con integrazioni core pre-costruite e una rete di partner, consentendo a VACU di personalizzare il proprio approccio e mantenere la competitività.
Virginia Credit Union (VACU), una cooperativa de crédito de 7 mil millones de dólares con más de 500,000 miembros, ha ampliado su asociación con Blend para implementar su suite completa de Banca para Consumidores. Tras cuatro años de colaboración exitosa en hipotecas, VACU ha integrado ahora el sistema de aplicación digital unificado de Blend para cuentas de depósito, tarjetas de crédito y préstamos al consumo.
La implementación ha generado mejoras significativas en los métricas de experiencia de los miembros:
- El 70% de las tarjetas de débito de los miembros se financian al momento de la creación de la cuenta
- La satisfacción del soporte a miembros aumentó del 70% al 90%
- La satisfacción con la finalización del proceso mejoró del 77% al 83%
Frank Macrina, Vicepresidente Senior de Productos y Canales en VACU, destacó que la plataforma de Blend les ha permitido liberarse de aplicaciones aisladas y crear un ecosistema digital integral. La asociación aprovecha la plataforma flexible de Blend con integraciones centrales preconstruidas y una red de socios, permitiendo a VACU personalizar su enfoque y mantener su competitividad.
버지니아 크레딧 유니온 (VACU), 70억 달러 규모의 신용조합으로 500,000명 이상의 회원을 보유하고 있으며, Blend와의 파트너십을 확장하여 전체 소비자 뱅킹 제품군을 구현했습니다. 4년 간의 성공적인 주택담보대출 협력 후, VACU는 이제 예금 계좌, 신용 카드 및 소비자 대출을 위한 Blend의 통합 디지털 신청 시스템을 통합했습니다.
이 구현은 회원 경험 지표에서 상당한 개선을 가져왔습니다:
- 회원의 70%가 계좌 생성 시 즉시 자금을 지원받습니다
- 회원 지원 만족도가 70%에서 90%로 증가했습니다
- 프로세스 완료에 대한 만족도가 77%에서 83%로 향상되었습니다
VACU의 제품 및 채널 수석 부사장인 프랭크 마크리나는 Blend의 플랫폼이 그들이 고립된 애플리케이션에서 벗어나 포괄적인 디지털 생태계를 구축할 수 있게 해주었다고 강조했습니다. 이 파트너십은 사전 구축된 핵심 통합 및 파트너 네트워크가 포함된 Blend의 유연한 플랫폼을 활용하여 VACU가 접근 방식을 맞춤화하고 경쟁력을 유지할 수 있도록 합니다.
Virginia Credit Union (VACU), une coopérative de crédit de 7 milliards de dollars avec plus de 500 000 membres, a élargi son partenariat avec Blend pour mettre en œuvre l'ensemble de sa suite de services bancaires pour les consommateurs. Après quatre années de collaboration réussie dans le domaine des prêts hypothécaires, VACU a désormais intégré le système de demande numérique unifié de Blend pour les comptes d'épargne, les cartes de crédit et les prêts à la consommation.
Cette mise en œuvre a entraîné des améliorations significatives dans les indicateurs d'expérience des membres :
- 70 % des cartes de débit des membres sont financées lors de la création du compte
- La satisfaction du support aux membres est passée de 70 % à 90 %
- La satisfaction concernant l'achèvement du processus est passée de 77 % à 83 %
Frank Macrina, vice-président senior des produits et des canaux chez VACU, a souligné que la plateforme de Blend leur a permis de se libérer des applications isolées et de créer un écosystème numérique complet. Le partenariat exploite la plateforme flexible de Blend avec des intégrations centrales préconstruites et un réseau de partenaires, permettant à VACU de personnaliser son approche et de rester compétitif.
Virginia Credit Union (VACU), eine Kreditgenossenschaft mit 7 Milliarden Dollar und über 500.000 Mitgliedern, hat ihre Partnerschaft mit Blend erweitert, um deren gesamte Consumer Banking-Suite zu implementieren. Nach vier Jahren erfolgreicher Zusammenarbeit im Hypothekenbereich hat VACU nun das einheitliche digitale Antragsystem von Blend für Einlagenkonten, Kreditkarten und Verbraucherdarlehen integriert.
Die Implementierung hat signifikante Verbesserungen in den Mitgliedserfahrungsmetriken erbracht:
- 70% der Mitglieds-Debitkarten werden bei der Kontoeröffnung finanziert
- Die Zufriedenheit mit dem Mitgliedersupport stieg von 70% auf 90%
- Die Zufriedenheit mit dem Abschlussprozess verbesserte sich von 77% auf 83%
Frank Macrina, Senior Vice President für Produkte und Kanäle bei VACU, hob hervor, dass die Plattform von Blend es ihnen ermöglicht hat, sich von isolierten Anwendungen zu befreien und ein umfassendes digitales Ökosystem zu schaffen. Die Partnerschaft nutzt die flexible Plattform von Blend mit vorgefertigten Kernintegrationen und einem Partnernetzwerk, was VACU ermöglicht, ihren Ansatz anzupassen und wettbewerbsfähig zu bleiben.
- Significant improvement in member satisfaction metrics (90% vs 70% pre-implementation)
- High debit card funding rate of 70% upon account creation
- Successful platform integration across multiple product lines
- Increased process completion satisfaction (83% vs 77%)
- None.
Insights
Blend's expanded partnership with Virginia Credit Union (VACU) represents a significant client success that validates the company's land-and-expand strategy. After four years of using Blend's mortgage solution, VACU has now implemented the full Consumer Banking suite, creating an integrated application ecosystem across all product lines.
What's particularly valuable is the quantifiable improvement in key metrics that demonstrate Blend's impact:
70% of member debit cards funded upon account creation- Member support satisfaction increased from
70% to90% - Ease-of-use ratings improved from
77% to83%
VACU's size (
For Blend's business model, this expansion showcases their ability to cross-sell additional products to existing clients - a crucial growth driver for SaaS companies that's typically more cost-effective than acquiring new customers. The comprehensive platform approach with pre-built integrations addresses the critical pain point of siloed systems that plague financial institutions, positioning Blend favorably against point-solution competitors.
Building on four years of mortgage success with Blend, VACU has expanded to deploy Blend’s full Consumer Banking suite, creating a unified digital application system for deposit accounts, credit cards, and consumer loans. This strategic move streamlines the application process and delivers a consistent, intuitive experience for both members and loan teams across all product lines.
“With Blend, we saw an opportunity to break free of siloed, individual applications and to create a digital application ecosystem for consumer loans, mortgages, memberships, deposit accounts — all of it,” shared Frank Macrina, Senior Vice President, Products & Channels at VACU. “With Blend, we've achieved that, providing our members with a consistent and familiar experience.”
In addition to seeking a unified solution, VACU wanted a partner committed to continuous innovation—one that could adapt and evolve amidst rapid industry changes. Blend’s flexible platform, powered by pre-built core integrations and an extensive partner network, enabled VACU to customize its approach and stand out from other credit unions and competitors.
"Partnering with Blend has allowed us to innovate at the pace the market demands," said Frank Macrina, Senior Vice President, Products & Channels. "Collaborating with a partner that's constantly innovating is crucial. Blend came at the right time to present a truly forward-thinking solution. It used the latest and greatest tech, offered strong partnership integrations, and aligned with the backend tools as well.”
Key Partnership Achievements – Better Member Experiences Across Product Lines
Since adopting the full Blend platform, member experiences have improved across product lines, and the VACU team is seeing results across the board:
-
70% of member debit cards are funded upon account creation -
90% of members said they felt supported throughout the process, compared to70% pre-implementation -
83% of members said the process was easy to complete, compared to77% pre-implementation
Blend’s solution has also influenced the membership experience across other products like vehicle loans, credit cards, and mortgages by transforming VACU’s deposit account strategy.
To read the full case study, visit https://blend.com/customers/vacu.
About Blend
Blend Labs Inc., (NYSE: BLND) is a leading origination platform for digital banking solutions. Financial providers—from large banks, fintechs, and credit unions to community and independent mortgage banks—use Blend’s platform to transform banking experiences for their customers. Better banking starts on Blend. To learn more, visit blend.com.
About Virginia Credit Union
A financial cooperative serving over 310,000 members, Virginia Credit Union offers a variety of affordable banking services, loans, mortgages, and free financial education resources, with a focus on helping people be more confident with their finances. Virginia Credit Union is an equal housing opportunity lender and is federally insured by NCUA. For more information, visit www.vacu.org.
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Media Contact
Chloé Demeunynck
Corporate Communications
press@blend.com
Source: Blend
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