New Report on CSR Industry Trends Shows Shifts in Corporate Social Impact Practices
Blackbaud Institute's new CSR Industry Review spotlight report reveals significant shifts in corporate social impact practices for 2023. Key findings include:
1. In-person volunteering increased to 87% of all hours, up 21% from 2021.
2. Small companies (1-1000 employees) led with a 40% volunteering engagement rate.
3. U.S.-based employees showed higher giving engagement (12%) compared to global employees (3%).
4. International grantmaking rose, with nearly 20% of grant dollars awarded to charities outside the U.S.
The report, based on data from 412 companies across 104 countries, highlights the growing importance of corporate social responsibility programs and employee engagement in philanthropic activities.
Il nuovo rapporto spotlight del Blackbaud Institute sulla CSR rivela cambiamenti significativi nelle pratiche di impatto sociale delle aziende per il 2023. I principali risultati includono:
1. Il volontariato in presenza è aumentato all'87% di tutte le ore, in crescita del 21% rispetto al 2021.
2. Le piccole aziende (1-1000 dipendenti) hanno registrato un tasso di coinvolgimento nel volontariato del 40%.
3. I dipendenti con sede negli Stati Uniti hanno mostrato un maggiore coinvolgimento nelle donazioni (12%) rispetto ai dipendenti globali (3%).
4. L'erogazione di sovvenzioni internazionali è aumentata, con quasi il 20% dei fondi delle sovvenzioni assegnati a enti di beneficenza al di fuori degli Stati Uniti.
Il rapporto, basato su dati provenienti da 412 aziende in 104 paesi, evidenzia l'importanza crescente dei programmi di responsabilità sociale d'impresa e del coinvolgimento dei dipendenti nelle attività filantropiche.
El nuevo informe spotlight del Blackbaud Institute sobre RSE revela cambios significativos en las prácticas de impacto social corporativo para 2023. Los hallazgos clave incluyen:
1. El voluntariado en persona aumentó al 87% de todas las horas, un 21% más que en 2021.
2. Las pequeñas empresas (1-1000 empleados) lideraron con una tasa de participación en voluntariado del 40%.
3. Los empleados con sede en EE. UU. mostraron un mayor compromiso con las donaciones (12%) en comparación con los empleados globales (3%).
4. La concesión de subvenciones internacionales aumentó, con casi el 20% de los fondos otorgados a organizaciones benéficas fuera de EE. UU.
El informe, basado en datos de 412 empresas en 104 países, destaca la creciente importancia de los programas de responsabilidad social corporativa y el compromiso de los empleados en actividades filantrópicas.
블랙바우드 인스티튜트의 새로운 CSR 산업 리뷰 스포트라이트 보고서는 2023년 기업 사회적 영향 실천에서 중요한 변화를 밝혀냅니다. 주요 발견사항은:
1. 대면 자원봉사가 모든 시간의 87%로 증가했으며, 2021년 대비 21% 증가했습니다.
2. 직원 수가 1-1000명인 중소기업이 40%의 자원봉사 참여율로 이끌었습니다.
3. 미국에 기반을 둔 직원들이 글로벌 직원(3%)에 비해 더 높은 기부 참여율(12%)을 보였습니다.
4. 국제 기부금 수여가 증가하여 기부금의 거의 20%가 미국 외에 있는 자선단체에 수여되었습니다.
412개 기업 데이터를 바탕으로 한 이 보고서는 기업의 사회적 책임 프로그램과 직원들이 자선 활동에 참여하는 것의 중요성이 증가하고 있음을 강조합니다.
Le nouveau rapport spotlight de l'Institut Blackbaud sur la RSE met en lumière des changements significatifs dans les pratiques d'impact social des entreprises pour 2023. Les résultats clés comprennent :
1. Le bénévolat en personne a augmenté à 87 % de toutes les heures, soit une hausse de 21 % par rapport à 2021.
2. Les petites entreprises (1-1000 employés) ont mené avec un taux d'engagement bénévole de 40 %.
3. Les employés basés aux États-Unis ont affiché un engagement plus élevé en matière de dons (12 %) par rapport aux employés mondiaux (3 %).
4. Les subventions internationales ont augmenté, avec près de 20 % des fonds des subventions accordés à des œuvres caritatives en dehors des États-Unis.
Le rapport, basé sur des données provenant de 412 entreprises dans 104 pays, met en évidence l'importance croissante des programmes de responsabilité sociale des entreprises et de l'engagement des employés dans les activités philanthropiques.
Der neue Spotlight-Bericht des Blackbaud Institute zur CSR zeigt bedeutende Veränderungen in den Praktiken des unternehmerischen sozialen Engagements für 2023. Wichtige Ergebnisse sind:
1. Das persönliche Ehrenamt stieg auf 87% aller Stunden, ein Anstieg um 21% im Vergleich zu 2021.
2. Kleine Unternehmen (1-1000 Mitarbeiter) führten mit einer Freiwilligenquote von 40%.
3. In den USA ansässige Mitarbeiter zeigten ein höheres Engagement für Spenden (12%) im Vergleich zu globalen Mitarbeitern (3%).
4. Die internationale Fördermittelvergabe stieg, wobei fast 20% der Fördermittel an Wohltätigkeitsorganisationen außerhalb der USA gingen.
Der Bericht, der auf Daten von 412 Unternehmen in 104 Ländern basiert, hebt die wachsende Bedeutung von Programmen zur unternehmerischen Sozialverantwortung und das Engagement der Mitarbeiter für philanthropische Aktivitäten hervor.
- In-person volunteering increased by 21% from 2021, reaching 87% of all volunteer hours
- Overall volunteer engagement increased by 17% from 2022
- Small companies (1-1000 employees) showed the highest volunteering engagement rate at 40%
- U.S.-based employees demonstrated higher giving engagement at 12% compared to 3% for global employees
- International grantmaking increased significantly, with nearly 20% of grant dollars awarded to charities outside the U.S., up from 4% in 2022
- None.
Insights
This report unveils significant shifts in corporate social responsibility (CSR) practices, with notable implications for both companies and nonprofits. The surge in in-person volunteering to 87% of total hours signals a strong desire for tangible community engagement post-pandemic. This trend, coupled with a 17% increase in overall volunteer engagement, suggests companies should prioritize local, hands-on opportunities to boost employee satisfaction and retention.
Small companies' leadership in volunteering engagement (40% rate for companies with 1-1000 employees) highlights the agility and community-focus of smaller enterprises. Larger corporations might consider emulating this approach by creating more localized, team-based volunteering initiatives.
The stark contrast between U.S. and global employee giving engagement (12% vs 3%) presents both a challenge and an opportunity. Companies with a global workforce should examine cultural factors and giving infrastructures in different regions to boost participation worldwide.
The significant jump in international grantmaking from 4% to 20% of total grant dollars reflects a growing trend towards global corporate citizenship. This shift could be driven by increased awareness of global issues, improved international giving platforms, or strategic alignment with global business operations.
For nonprofits, these trends suggest focusing on creating engaging in-person volunteer opportunities and developing strong partnerships with smaller local companies. Additionally, international nonprofits should capitalize on the increased corporate interest in global giving by showcasing their impact and facilitating easy cross-border donations.
The report's findings underscore a pivotal shift in employee engagement strategies within the CSR sphere. The substantial increase in in-person volunteering to 87% of total hours volunteered indicates a strong employee preference for tangible, community-based interactions. This trend suggests that companies should prioritize local, hands-on volunteer opportunities to enhance employee satisfaction and foster a sense of purpose.
The data revealing that companies offering both giving and volunteering programs see higher engagement is particularly noteworthy. It emphasizes the importance of a diversified CSR approach, allowing employees to contribute in ways that align with their personal preferences and values. This insight should prompt companies to evaluate their current CSR offerings and consider expanding their programs to include both monetary and time-based contribution options.
The 40% volunteering engagement rate among small companies (1-1000 employees) compared to larger counterparts suggests that smaller organizations may be more adept at creating a culture of social responsibility. Larger corporations could learn from this by fostering a more intimate, team-based approach to volunteering, potentially by department or regional office.
The disparity between U.S. and global employee giving engagement (12% vs 3%) highlights an opportunity for companies to reevaluate their global CSR strategies. This may involve tailoring programs to local cultures, improving communication about giving opportunities, or addressing region-specific barriers to participation.
Overall, these trends indicate that companies should focus on creating diverse, locally-relevant CSR programs that offer both volunteering and giving options to maximize employee engagement and social impact.
The Past Year Saw a Significant Increase in In-Person Volunteering, Upward Trend in Giving to International Organizations
"Employees see tremendous value in giving back to their local communities and are craving the interaction and direct impact that volunteer opportunities provide. This year we saw an overall increase in volunteer engagement, and steady participation in giving programs globally, despite many external influencing factors such as economic challenges, political uncertainty, record levels of stress, and much more," said Andrew Troup, director of giving and engagement, Corporate Impact, Blackbaud.
Key findings in the CSR Industry Review Spotlight include:
- Smaller Companies Led the Charge in 2023
- The most significant volunteering engagement rate was with small companies (1-1000 employees) with a
40% volunteering engagement rate. Comparatively, companies with 1,001-5,000 employees had the next highest volunteering engagement rate at almost25% .
- The most significant volunteering engagement rate was with small companies (1-1000 employees) with a
- Employees Value In-Person Volunteer Opportunities
- Of the more than 8.27 million volunteer hours recorded,
87% were in-person events, up6% from last year and nearly21% from 2021. - Volunteer hours per volunteer remained the same but engagement increased, meaning more employees participated in the volunteer activity.
- Of the more than 8.27 million volunteer hours recorded,
U.S. -Based Employees are Generous with Their Time and Money- While volunteer engagement was two percent higher for the
U.S. compared to global employees, giving engagement was almost four times higher, at nearly12% forU.S. -based employees compared to three percent for global employees.
- While volunteer engagement was two percent higher for the
- International Grantmaking is Trending Upwards
- Of the grant dollars awarded by companies through YourCause's GrantsConnect®, nearly
20% went to charities outside theU.S. , a marked increase from 2022 when only4% of total grant dollars was awarded to international charities.
- Of the grant dollars awarded by companies through YourCause's GrantsConnect®, nearly
"Nonprofits interested in engaging the millions of potential supporters of their causes in workplaces should be encouraged by the vast possibilities and continued momentum revealed in this data. Nonprofits looking to tap into more corporate support may want to consider the growing volume of in-person volunteering events and consider ways to engage corporate workforces in person for their causes," said Dale Strange, president and chief operating officer, Blackbaud, Corporate Impact.
The report's findings also provide insight to companies looking to increase employee engagement in their corporate volunteering programs: "In line with previous years' data, we continue to find that companies that offer both giving and volunteering programs see much higher engagement than companies that only offer one option," said Troup.
The increase in corporate giving to causes around the world in 2023 may in part reflect enhanced global giving options through Blackbaud's YourCause portfolio. "We have been intentional about expanding our global partnerships to allow companies to amplify and scale their social impact initiatives around the world," said Strange. "Their growing adoption of these capabilities showcases the commitment of companies of all sizes to address crises and support flourishing communities where their employees and customers live – and far beyond their borders."
Blackbaud's CSR Industry Review provides insights and trends from 412 companies (a subset of YourCause® from Blackbaud® clients) and more than seven million employees spread out over 104 countries where employees engage in social impact. Data was collected between January and December 2023 within Blackbaud's YourCause® CSRconnect®, GrantsConnect® and NPOconnect® solutions.
With CSRconnect and GrantsConnect from the YourCause portfolio, companies have access to the largest global charity database. YourCause has expanded its global partnerships to allow companies to amplify and scale their impact by providing access to more charities from around the world, all while feeling confident in the vetting process that stays up to date with local legal standards.
Download the Spotlight Report here.
Learn more about YourCause and Blackbaud's solutions for companies here.
About Blackbaud Institute
The Blackbaud Institute develops leading-edge research and convenes expert voices to equip the social impact community with knowledge, insight, and confidence. The Blackbaud Institute draws from Blackbaud's data set, the most comprehensive in the social impact community. In addition, the Institute facilitates public research studies to drive original qualitative and quantitative insight. Our research agenda is grounded in a commitment to topics that social impact organizations can apply immediately to better understand, benchmark, and improve their essential business operations. We are guided by our commitment to the social impact sector to provide timely, transparent, and well-rounded research that is free to access. From how organizations run to how donors give, we're
About Blackbaud
Blackbaud (NASDAQ: BLKB) is the leading software provider exclusively dedicated to powering social impact. Serving the nonprofit and education sectors, companies committed to social responsibility and individual change makers, Blackbaud's essential software is built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility and education management. With millions of users and over
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