JustGiving to Revolutionize Fundraising with the Integration of Generative AI
- Fundraisers can now quickly and easily create personal stories using JustGiving's AI-powered writing assistant
- Pages with clear and personal stories raise around 65% more than those without
- None.
JustGiving's generative AI technology will help people create compelling fundraising pages in a matter of seconds to raise more money for the causes they care about
On JustGiving, more than 850,000 fundraising pages were created last year, and of these, around
JustGiving's research shows that pages that include a clear and personal story raise around
"We know it can be difficult for our fundraisers to write up their very personal stories. Yet, those individual stories are the most important part of a fundraising page as they help people across communities understand what they're doing and why they're doing it," said Pascale Harvie, senior vice president, JustGiving from Blackbaud. "By using AI in this way as a powerful force for good, it's our hope that our fundraisers will feel confident to share their JustGiving pages with their friends, family members and across their networks."
Blackbaud recently unveiled a major new wave of its Intelligence for Good® strategy, with a commitment to creating AI for social impact teams that is accessible, powerful and responsible.
"The development on JustGiving is another fantastic example of how we're expanding into new areas to make AI more accessible to fundraisers," said Kevin McDearis, chief technology officer, Blackbaud. "This latest wave of innovation builds on Blackbaud's proven history of building and delivering actionable insights that help nonprofits and individuals raise more money for important causes."
Learn more about Blackbaud's Intelligence for Good approach here.
About Blackbaud
Blackbaud (NASDAQ: BLKB) is the leading software provider exclusively dedicated to powering social impact. Serving the nonprofit and education sectors, companies committed to social responsibility and individual change makers, Blackbaud's essential software is built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility and education management. With millions of users and over
About JustGiving® from Blackbaud®
JustGiving is the world's most trusted platform for online giving. We help people raise money for the charities and people they care about the most. In 2000, JustGiving.com began with one simple goal – to enable charities to receive donations online from anywhere in the world. Fast forward 22 years and over
Media Inquiries
media@blackbaud.com
Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties, including statements regarding expected benefits of products and product features. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC's website at www.sec.gov or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.
View original content to download multimedia:https://www.prnewswire.com/news-releases/justgiving-to-revolutionize-fundraising-with-the-integration-of-generative-ai-301911306.html
SOURCE Blackbaud, Inc.
