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Top Electrical Distributor Expands License with Bridgeline’s AI-Powered HawkSearch

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Bridgeline Digital, Inc. (NASDAQ: BLIN) announced that a top 10 U.S. electrical distributor has expanded its license with Bridgeline's HawkSearch to enhance its Salesforce B2B Commerce experience. The expansion will support over 740 profit centers, improving product discovery with the Unit of Measure Conversion feature and providing additional hosting services for increased traffic demands.

The Unit of Measure Conversion feature allows customers to receive consistent results when searching for products sold in different units, streamlining the search and purchase process. HawkSearch's B2B-focused solutions are designed to meet the complex needs of industries like manufacturing and distribution, serving customers such as Trident Enterprises, Filters Fast, and Grizzly Industrial.

Ari Kahn, CEO of Bridgeline, stated that their solutions help businesses overcome challenges like managing dimensional products and scaling infrastructure for growth, positioning the distributor for continued operational efficiency and sales growth.

Bridgeline Digital, Inc. (NASDAQ: BLIN) ha annunciato che un distributore elettrico tra i primi 10 negli Stati Uniti ha ampliato la propria licenza con HawkSearch di Bridgeline per migliorare la propria esperienza di commercio B2B su Salesforce. L'espansione supporterà oltre 740 centri di profitto, migliorando la scoperta dei prodotti con la funzionalità di Conversione delle Unità di Misura e fornendo ulteriori servizi di hosting per gestire l'aumento del traffico.

La funzionalità di Conversione delle Unità di Misura consente ai clienti di ricevere risultati coerenti quando cercano prodotti venduti in diverse unità, semplificando il processo di ricerca e acquisto. Le soluzioni B2B di HawkSearch sono progettate per soddisfare le esigenze complesse di settori come la manifattura e la distribuzione, servendo clienti come Trident Enterprises, Filters Fast e Grizzly Industrial.

Ari Kahn, CEO di Bridgeline, ha dichiarato che le loro soluzioni aiutano le aziende a superare sfide come la gestione di prodotti dimensionali e la scalabilità dei sistemi per la crescita, posizionando il distributore per un'efficienza operativa continua e una crescita delle vendite.

Bridgeline Digital, Inc. (NASDAQ: BLIN) anunció que un distribuidor eléctrico de los 10 principales de EE. UU. ha ampliado su licencia con HawkSearch de Bridgeline para mejorar su experiencia en el comercio B2B de Salesforce. La expansión respaldará más de 740 centros de beneficio, mejorando el descubrimiento de productos con la función de Conversión de Unidades de Medida y proporcionando servicios de alojamiento adicionales para aumentar la demanda de tráfico.

La función de Conversión de Unidades de Medida permite a los clientes recibir resultados consistentes al buscar productos vendidos en diferentes unidades, simplificando el proceso de búsqueda y compra. Las soluciones B2B de HawkSearch están diseñadas para satisfacer las necesidades complejas de industrias como la manufactura y la distribución, sirviendo a clientes como Trident Enterprises, Filters Fast y Grizzly Industrial.

Ari Kahn, CEO de Bridgeline, afirmó que sus soluciones ayudan a las empresas a enfrentar desafíos como la gestión de productos dimensionales y la escalabilidad de la infraestructura para el crecimiento, posicionando al distribuidor para una eficiencia operativa continua y un crecimiento en las ventas.

Bridgeline Digital, Inc. (NASDAQ: BLIN)는 미국의 상위 10개 전기 유통업체가 Salesforce B2B 커머스 경험을 향상시키기 위해 Bridgeline의 HawkSearch 라이센스를 확장했다고 발표했습니다. 이번 확장은 740개 이상의 수익 센터를 지원하며, 측정 단위 변환 기능을 통해 제품 발견을 개선하고, 증가하는 트래픽 수요에 대처하기 위한 추가 호스팅 서비스를 제공합니다.

측정 단위 변환 기능을 통해 고객은 서로 다른 단위로 판매되는 제품을 검색할 때 일관된 결과를 받을 수 있어 검색 및 구매 과정을 간소화합니다. HawkSearch의 B2B 중심 솔루션은 제조 및 유통과 같은 산업의 복잡한 요구를 충족하도록 설계되었으며, Trident Enterprises, Filters Fast 및 Grizzly Industrial과 같은 고객을 지원합니다.

Bridgeline의 CEO인 Ari Kahn은 자사의 솔루션이 치수 제품 관리 및 성장에 대한 인프라 확장 등의 도전을 극복하는 데 도움이 된다고 밝혔으며, 유통업체가 지속적인 운영 효율성과 판매 성장을 위한 입지를 구축할 수 있도록 돕고 있습니다.

Bridgeline Digital, Inc. (NASDAQ: BLIN) a annoncé qu'un distributeur électrique parmi les 10 premiers aux États-Unis avait élargi sa licence avec HawkSearch de Bridgeline pour améliorer son expérience de commerce B2B sur Salesforce. L'expansion soutiendra plus de 740 centres de profit, améliorant la découverte de produits grâce à la fonction de Conversion d'Unités de Mesure et fournissant des services d'hébergement supplémentaires pour répondre à une demande de trafic accrue.

La fonction de Conversion d'Unités de Mesure permet aux clients d'obtenir des résultats cohérents lorsqu'ils recherchent des produits vendus en différentes unités, simplifiant ainsi le processus de recherche et d'achat. Les solutions B2B de HawkSearch sont conçues pour répondre aux besoins complexes des industries telles que la fabrication et la distribution, en servant des clients tels que Trident Enterprises, Filters Fast et Grizzly Industrial.

Ari Kahn, PDG de Bridgeline, a déclaré que leurs solutions aident les entreprises à surmonter des défis tels que la gestion de produits dimensionnels et l'escalade de l'infrastructure pour la croissance, positionnant le distributeur pour une efficacité opérationnelle continue et une croissance des ventes.

Bridgeline Digital, Inc. (NASDAQ: BLIN) gab bekannt, dass ein führender US-Elektrodistributor seine Lizenz mit HawkSearch von Bridgeline erweitert hat, um das B2B-Commerce-Erlebnis in Salesforce zu verbessern. Die Erweiterung wird über 740 Profitcenter unterstützen und die Produktentdeckung durch die Funktion zur Umrechnung von Maßeinheiten verbessern sowie zusätzliche Hosting-Dienste zur Bewältigung eines höheren Verkehrsaufkommens bereitstellen.

Die Funktion zur Umrechnung von Maßeinheiten ermöglicht es Kunden, konsistente Ergebnisse bei der Produktsuche in verschiedenen Einheitensystemen zu erhalten, was den Such- und Kaufprozess vereinfacht. Die B2B-Lösungen von HawkSearch sind darauf ausgelegt, die komplexen Anforderungen von Branchen wie Fertigung und Distribution zu erfüllen und bedienen Kunden wie Trident Enterprises, Filters Fast und Grizzly Industrial.

Ari Kahn, CEO von Bridgeline, erklärte, dass ihre Lösungen Unternehmen helfen, Herausforderungen wie die Verwaltung von dimensionalen Produkten und das Skalieren der Infrastruktur für Wachstum zu bewältigen, und positioniert den Distributor für anhaltende betriebliche Effizienz und Umsatzwachstum.

Positive
  • Expansion of license with a top 10 U.S. electrical distributor
  • Support for over 740 profit centers
  • Implementation of Unit of Measure Conversion feature to improve product discovery
  • Additional hosting services to address growing traffic demands
  • Positioning for continued operational efficiency and sales growth
Negative
  • None.

Insights

The expansion of HawkSearch's license by a top 10 U.S. electrical distributor signifies a positive development for Bridgeline Digital. The implementation of the Unit of Measure Conversion feature addresses a important pain point in B2B e-commerce, particularly for industries dealing with dimensional products. This enhancement streamlines the search process, potentially increasing conversion rates and customer satisfaction.

The additional hosting services to support increased traffic is indicative of the distributor's growth, which bodes well for Bridgeline's recurring revenue. The ability to support over 740 profit centers demonstrates the scalability of HawkSearch's platform, positioning it as a robust solution for large-scale B2B operations.

While this deal alone may not significantly impact Bridgeline's financials given its $12 million market cap, it reinforces the company's market position in the B2B e-commerce sector. The mention of other customers like Trident Enterprises and Grizzly Industrial suggests a growing portfolio of industrial clients, which could lead to further upselling opportunities and industry-specific feature development.

WOBURN, Mass., Sept. 26, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a leader in AI-powered marketing technology, today announced that a top 10 U.S. electrical distributor has expanded its license with Bridgeline’s HawkSearch to enhance its Salesforce B2B Commerce experience.

HawkSearch will support over 740 profit centers, improving the distributor’s product discovery with the Unit of Measure Conversion feature, while providing additional hosting services to address growing traffic demands. With Unit of Measure Conversion, a customer searching for cable sold in feet or meters will receive consistent results no matter which unit is used, streamlining the product search and purchase process. In addition, due to the rapid growth the distributor has experienced, they have invested in additional hosting services to handle the increased traffic demand. With our innovative solutions, the distributor can manage its expanding network of profit centers and increased traffic.

HawkSearch has developed these Unit of Measure features, along with other B2B-focused solutions, to specifically meet the complex needs of industries like manufacturing and distribution, demonstrating its commitment to driving growth for customers such as Trident Enterprises, Filters Fast, and Grizzly Industrial.

“Our solutions help businesses overcome challenges like managing dimensional products and scaling infrastructure for growth,” said Ari Kahn, CEO of Bridgeline. “With HawkSearch’s advanced features and scalable hosting, this distributor is positioned for continued operational efficiency and sales growth.”

About Bridgeline Digital

Bridgeline helps companies grow revenue by increasing traffic, conversion rates, and average order value through AI-powered solutions. To learn more, visit www.bridgeline.com.

Contact:

Danielle Colvin

SVP of Marketing

Bridgeline Digital

press@bridgeline.com


FAQ

What is the Unit of Measure Conversion feature in HawkSearch?

The Unit of Measure Conversion feature in HawkSearch allows customers to receive consistent search results for products sold in different units (e.g., feet or meters), streamlining the product search and purchase process.

How many profit centers will HawkSearch support for the electrical distributor?

HawkSearch will support over 740 profit centers for the top 10 U.S. electrical distributor that expanded its license with Bridgeline Digital (NASDAQ: BLIN).

Why did the electrical distributor invest in additional hosting services from Bridgeline?

The electrical distributor invested in additional hosting services from Bridgeline to handle increased traffic demand due to the rapid growth they have experienced.

What industries does HawkSearch cater to with its B2B-focused solutions?

HawkSearch's B2B-focused solutions are designed to meet the complex needs of industries like manufacturing and distribution.

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