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Top Electrical Distributor Expands License with Bridgeline’s AI-Powered HawkSearch

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Bridgeline Digital, Inc. (NASDAQ: BLIN) announced that a top 10 U.S. electrical distributor has expanded its license with Bridgeline's HawkSearch to enhance its Salesforce B2B Commerce experience. The expansion will support over 740 profit centers, improving product discovery with the Unit of Measure Conversion feature and providing additional hosting services for increased traffic demands.

The Unit of Measure Conversion feature allows customers to receive consistent results when searching for products sold in different units, streamlining the search and purchase process. HawkSearch's B2B-focused solutions are designed to meet the complex needs of industries like manufacturing and distribution, serving customers such as Trident Enterprises, Filters Fast, and Grizzly Industrial.

Ari Kahn, CEO of Bridgeline, stated that their solutions help businesses overcome challenges like managing dimensional products and scaling infrastructure for growth, positioning the distributor for continued operational efficiency and sales growth.

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Positive

  • Expansion of license with a top 10 U.S. electrical distributor
  • Support for over 740 profit centers
  • Implementation of Unit of Measure Conversion feature to improve product discovery
  • Additional hosting services to address growing traffic demands
  • Positioning for continued operational efficiency and sales growth

Negative

  • None.

News Market Reaction 1 Alert

-0.43% News Effect

On the day this news was published, BLIN declined 0.43%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

WOBURN, Mass., Sept. 26, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a leader in AI-powered marketing technology, today announced that a top 10 U.S. electrical distributor has expanded its license with Bridgeline’s HawkSearch to enhance its Salesforce B2B Commerce experience.

HawkSearch will support over 740 profit centers, improving the distributor’s product discovery with the Unit of Measure Conversion feature, while providing additional hosting services to address growing traffic demands. With Unit of Measure Conversion, a customer searching for cable sold in feet or meters will receive consistent results no matter which unit is used, streamlining the product search and purchase process. In addition, due to the rapid growth the distributor has experienced, they have invested in additional hosting services to handle the increased traffic demand. With our innovative solutions, the distributor can manage its expanding network of profit centers and increased traffic.

HawkSearch has developed these Unit of Measure features, along with other B2B-focused solutions, to specifically meet the complex needs of industries like manufacturing and distribution, demonstrating its commitment to driving growth for customers such as Trident Enterprises, Filters Fast, and Grizzly Industrial.

“Our solutions help businesses overcome challenges like managing dimensional products and scaling infrastructure for growth,” said Ari Kahn, CEO of Bridgeline. “With HawkSearch’s advanced features and scalable hosting, this distributor is positioned for continued operational efficiency and sales growth.”

About Bridgeline Digital

Bridgeline helps companies grow revenue by increasing traffic, conversion rates, and average order value through AI-powered solutions. To learn more, visit www.bridgeline.com.

Contact:

Danielle Colvin

SVP of Marketing

Bridgeline Digital

press@bridgeline.com


FAQ

What is the Unit of Measure Conversion feature in HawkSearch?

The Unit of Measure Conversion feature in HawkSearch allows customers to receive consistent search results for products sold in different units (e.g., feet or meters), streamlining the product search and purchase process.

How many profit centers will HawkSearch support for the electrical distributor?

HawkSearch will support over 740 profit centers for the top 10 U.S. electrical distributor that expanded its license with Bridgeline Digital (NASDAQ: BLIN).

Why did the electrical distributor invest in additional hosting services from Bridgeline?

The electrical distributor invested in additional hosting services from Bridgeline to handle increased traffic demand due to the rapid growth they have experienced.

What industries does HawkSearch cater to with its B2B-focused solutions?

HawkSearch's B2B-focused solutions are designed to meet the complex needs of industries like manufacturing and distribution.
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