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Pin Retailer Chooses Bridgeline’s AI-Powered HawkSearch on BigCommerce

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Bridgeline Digital (NASDAQ: BLIN) announced that a large pin and accessories retailer has chosen its AI-powered HawkSearch solution for its BigCommerce site. The retailer will utilize HawkSearch's Rapid UI and Recommendations features to enhance sales and improve the shopping experience. Rapid UI allows for quick implementation of industry-tailored features without extensive developer involvement, while Recommendations creates personalized shopping experiences to increase average order size.

The AI-powered search capabilities of HawkSearch are designed to create easily navigable online shopping experiences that drive sales. For example, when a customer searches for 'Sport Pins' and selects a 'Baseball Chenille Pin', HawkSearch will recommend other sport-themed pins and pins with chenille material, facilitating product discovery and potentially increasing sales.

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Positive

  • Partnership with a large retailer for HawkSearch implementation
  • Potential for increased sales through personalized recommendations
  • Quick implementation of features with Rapid UI, reducing development time and costs

Negative

  • None.

News Market Reaction

+4.20%
1 alert
+4.20% News Effect

On the day this news was published, BLIN gained 4.20%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

WOBURN, Mass., Aug. 08, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in AI-powered marketing technology, today announced a large retailer of pins and other accessories has chosen HawkSearch’s Recommendations for its BigCommerce site.

The retailer will use HawkSearch to increase sales with Rapid UI and Recommendations. With HawkSearch’s Rapid UI, the retailer can quickly implement HawkSearch features tailored to its industry without heavy uplift from a developer team. With Rapid UI, the retailer can also expedite their conversion strategy through a faster and more seamless implantations.

With HawkSearch Recommendations, the retailer can create personalized shopping experiences to boost the average order size. For example, when a shopper searches for “Sport Pins” and selects the “Baseball Chenille Pin” HawkSearch will recommend other sport-themed pins, and other pins with chenille material, allowing the customer to easily find a variety of products that they will likely also be interested in.

Ari Kahn, CEO of Bridgeline, stated, "Our partnership with the pin retailer showcases our dedication to supporting revenue growth for eCommerce retailers. HawkSearch's AI-powered search capabilities are a necessity for creating easy to navigate online shopping experiences that drive sales."

About Bridgeline Digital

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.

Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com


FAQ

What is the stock symbol for Bridgeline Digital?

Bridgeline Digital's stock symbol is BLIN, traded on NASDAQ.

What features of HawkSearch will the pin retailer use on their BigCommerce site?

The pin retailer will use HawkSearch's Rapid UI and Recommendations features on their BigCommerce site.

How does HawkSearch's Recommendations feature work for the pin retailer?

HawkSearch's Recommendations feature creates personalized shopping experiences by suggesting related products based on a customer's search and selection, potentially increasing average order size.

What is the benefit of HawkSearch's Rapid UI for the pin retailer?

Rapid UI allows the retailer to quickly implement industry-tailored HawkSearch features without heavy involvement from a developer team, expediting their conversion strategy.
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