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Bridgeline Digital Inc. (NASDAQ: BLIN) is a marketing technology company renowned for its innovative solutions that transform how brands engage with their customers. Bridgeline offers a comprehensive suite of products that help businesses boost online revenue by driving more traffic to their websites, converting visitors into purchasers, and increasing average order value. The company specializes in enhancing the performance of critical digital experiences such as websites, intranets, and online stores.
The company's flagship product suite, Bridgeline Unbound, integrates web content management, eCommerce, eMarketing, social media management, and web analytics, empowering businesses to maximize revenue, improve customer loyalty, enhance employee knowledge, and reduce operational costs. Bridgeline’s platform supports thousands of customers, ranging from small and medium-sized enterprises to Fortune 1000 companies.
Recent achievements include the deployment of AI-powered solutions like HawkSearch Smart Search, which enhances B2B eCommerce by providing personalized search experiences that drive faster conversions and higher sales. Notable partnerships include collaborations with companies such as Voltus GmbH and other significant clients in the electrical distribution industry.
Bridgeline Digital generates revenue through various channels including digital engagement services, subscription models, perpetual licenses, maintenance, and hosting. The majority of its revenue is derived from the United States.
With a commitment to continuous innovation, Bridgeline recently launched the HawkSearch "Athena" update, which introduces GenAI capabilities like “Smart Responses” to transform customer interactions, ensuring a more engaging and efficient user experience. This powerful AI-driven feature engages users with interactive, conversational dialogues based on search queries, thereby enhancing engagement and driving revenue growth.
As a global leader in AI-powered marketing technology, Bridgeline remains dedicated to helping companies grow their online revenue by increasing traffic, improving conversion rates, and maximizing order values, thereby ensuring a comprehensive and rewarding digital experience for all their clients.
On June 22, 2021, Bridgeline Digital (NASDAQ: BLIN) announced a long-term contract with a leading U.S. haircutting franchise, solidifying its partnership since 2012. The new 36-month agreement involves consolidating franchise locations under a single domain to enhance digital efficiency and reduce long-term costs. Unbound CMS will support this initiative with its Local Pages solution. CEO Ari Kahn expressed enthusiasm for continuing to provide valuable services to the franchise's operations.
Bridgeline Digital, Inc. (NASDAQ: BLIN) announced its partnership with a renowned Mexican government agency in Guanajuato to enhance their online search strategy using WooRank. The agency focuses on promoting local exportable goods and services globally. With WooRank's tools, the agency will improve its clients' digital strategies through comprehensive website analyses, keyword tracking, and technical SEO crawls. This partnership aims to professionalize their consultancies and position local businesses for international trade.
Bridgeline Digital (NASDAQ: BLIN) announced that a family-owned distribution business has selected its Celebros Search technology to enhance the search capabilities across seven online stores. This company, well-known in the rehabilitation and wellness sectors, faced numerous customer complaints about product accessibility on their websites. By opting for Celebros, they aim to boost online revenue and improve customer experience. Bridgeline's CEO emphasized the importance of their tools in alleviating online consumer frustration.
Bridgeline Digital, Inc. (NASDAQ: BLIN) announced that a long-standing Northern Irish department store has returned to its Celebros Search service. The store, which employs over 200 people, specializes in gifts, shoes, jewelry, and clothing, and won the 2020 Digital Business Award Ireland. After facing challenges due to COVID-related closures, the store had a larger budget for online services and was impressed by the improvements in Celebros' intelligent search capabilities, leading to their decision to rejoin Bridgeline.
On May 20, 2021, Bridgeline Digital (NASDAQ: BLIN) announced that a health-focused company has selected its Celebros platform to enhance digital experiences on two websites. The first site aims to improve patient care by merging traditional and alternative medicine, allowing easy access to necessary supplements. The second site serves as an online dispensary for affordable, doctor-recommended supplements. Both will utilize Celebros's intelligent search technology. Bridgeline's President, Ari Kahn, expressed enthusiasm about supporting a business dedicated to patient care.
Bridgeline Digital, Inc. (NASDAQ: BLIN) has partnered with a prominent Indonesian supermarket chain to enhance its online shopping experience through Celebros. Established in 1997, this supermarket chain operates 48 stores and aims to improve product recommendations and increase average order values using intelligent search. Ari Kahn, CEO of Bridgeline, expressed enthusiasm over this collaboration, highlighting its potential to drive traffic and boost online sales for the supermarket.
Bridgeline Digital (NASDAQ: BLIN) reported its fiscal Q2 2021 results, achieving total revenue of $2.9 million, a rise from $2.7 million in Q2 2020. The 8% increase in subscription and licenses revenue, totaling $2 million, was driven by multi-year license renewals and the acquisition of Woorank. Gross profit rose to $1.8 million, with a gross margin of 63%. However, the company recorded a net loss of $556,000 compared to a profit of $795,000 last year, primarily due to a $418,000 loss from warrant liabilities. Operating expenses decreased by 24%, suggesting improved cost management.
Bridgeline Digital (NASDAQ: BLIN) will announce its second quarter 2021 financial results on May 17, 2021, at 4:30 p.m. ET. The company's President and CEO, Ari Kahn, along with CFO Mark G. Downey, will hold a live conference call to discuss these results. Interested parties can join the call by dialing (877) 837-3910 (domestic) or (973) 796-5077 (international). A replay of the call will be available for one week following the event. Bridgeline provides cloud-based marketing technology aimed at enhancing online revenue growth for businesses.
Bridgeline Digital, Inc. (NASDAQ: BLIN) announced its agreement to acquire Hawksearch, an intelligent product search and recommendation engine. This acquisition aligns with Bridgeline’s eCommerce360 strategy, aiming to enhance customer engagement and boost online sales through personalized recommendations. Hawksearch integrates with major ecommerce platforms, expanding Bridgeline’s partner network. The transaction is expected to enhance Bridgeline's capabilities, including improving SEO and increasing site traffic for customers.
Bridgeline Digital (NASDAQ: BLIN) announced a registered direct offering of 1,060,000 shares at $2.28 each, generating approximately $2.4 million in gross proceeds. In addition, the company has completed a private placement of 2,700 shares of Series D Convertible Preferred Stock at $1,000 each, along with warrants for 592,105 shares at an exercise price of $2.51, aiming for gross proceeds of about $2.7 million. Proceeds will support working capital and corporate needs, with closings expected around May 14, 2021.