Human Element Partners with Bridgeline to Bring AI-Powered Search Functionality to B2B and B2C eCommerce Merchants
Bridgeline Digital (NASDAQ: BLIN) has announced a strategic partnership with Human Element, a leading eCommerce services agency, to integrate Bridgeline's HawkSearch AI technology into eCommerce platforms. This collaboration aims to enhance customer engagement and drive sales for B2B and B2C merchants using Adobe Commerce (Magento), BigCommerce, and Shopify platforms.
HawkSearch's AI-powered search solutions will be leveraged to provide tailored results for online shoppers. Human Element, with its 20 years of experience in eCommerce integrations, will implement this technology to improve the overall shopping experience. This partnership aligns with both companies' goals of expanding market presence and delivering superior search functionality to meet evolving consumer needs.
Bridgeline Digital (NASDAQ: BLIN) ha annunciato una partnership strategica con Human Element, un'agenzia leader nei servizi eCommerce, per integrare la tecnologia HawkSearch AI di Bridgeline nelle piattaforme eCommerce. Questa collaborazione mira a migliorare l'engagement dei clienti e a stimolare le vendite per i commercianti B2B e B2C che utilizzano le piattaforme Adobe Commerce (Magento), BigCommerce e Shopify.
Le soluzioni di ricerca alimentate dall'AI di HawkSearch saranno utilizzate per fornire risultati personalizzati per gli acquirenti online. Human Element, con 20 anni di esperienza nell'integrazione eCommerce, implementerà questa tecnologia per migliorare l'esperienza di acquisto complessiva. Questa partnership è in linea con gli obiettivi di entrambe le aziende di espandere la loro presenza sul mercato e offrire una funzionalità di ricerca superiore per soddisfare le esigenze in evoluzione dei consumatori.
Bridgeline Digital (NASDAQ: BLIN) ha anunciado una asociación estratégica con Human Element, una agencia líder en servicios de eCommerce, para integrar la tecnología AI HawkSearch de Bridgeline en plataformas de eCommerce. Esta colaboración tiene como objetivo mejorar el compromiso del cliente y aumentar las ventas para comerciantes B2B y B2C que utilizan las plataformas Adobe Commerce (Magento), BigCommerce y Shopify.
Las soluciones de búsqueda impulsadas por AI de HawkSearch se utilizarán para proporcionar resultados personalizados para los compradores en línea. Human Element, con sus 20 años de experiencia en integraciones de eCommerce, implementará esta tecnología para mejorar la experiencia de compra en general. Esta asociación se alinea con los objetivos de ambas empresas de expandir su presencia en el mercado y ofrecer una funcionalidad de búsqueda superior para satisfacer las necesidades cambiantes de los consumidores.
브리지라인 디지털(나스닥: BLIN)은 선도적인 전자상거래 서비스 에이전시인 휴먼 엘리먼트와 전략적 파트너십을 발표하여 브리지라인의 호크서치 AI 기술을 전자상거래 플랫폼에 통합하기로 했습니다. 이 협력의 목표는 Adobe Commerce (Magento), BigCommerce 및 Shopify 플랫폼을 사용하는 B2B 및 B2C 상인에 대한 고객 참여를 향상하고 판매를 촉진하는 것입니다.
호크서치의 AI 기반 검색 솔루션은 온라인 쇼핑객에게 맞춤형 결과를 제공하는 데 활용됩니다. 전자상거래 통합 분야에서 20년의 경험을 가진 휴먼 엘리먼트는 전반적인 쇼핑 경험을 개선하기 위해 이 기술을 구현할 것입니다. 이 파트너십은 두 회사의 시장 존재감을 확장하고 진화하는 소비자의 요구를 충족하기 위해 우수한 검색 기능을 제공하는 목표와 일치합니다.
Bridgeline Digital (NASDAQ: BLIN) a annoncé un partenariat stratégique avec Human Element, une agence leader dans les services eCommerce, pour intégrer la technologie AI HawkSearch de Bridgeline dans les plateformes eCommerce. Cette collaboration vise à améliorer l'engagement client et à stimuler les ventes pour les commerçants B2B et B2C utilisant les plateformes Adobe Commerce (Magento), BigCommerce et Shopify.
Les solutions de recherche alimentées par l'IA de HawkSearch seront utilisées pour fournir des résultats personnalisés aux acheteurs en ligne. Human Element, avec ses 20 années d'expérience dans les intégrations eCommerce, mettra en œuvre cette technologie pour améliorer l'expérience d'achat globale. Ce partenariat s'aligne avec les objectifs des deux entreprises d'étendre leur présence sur le marché et d'offrir une fonctionnalité de recherche supérieure pour répondre aux besoins évolutifs des consommateurs.
Bridgeline Digital (NASDAQ: BLIN) hat eine strategische Partnerschaft mit Human Element, einer führenden Agentur für eCommerce-Dienstleistungen, angekündigt, um die HawkSearch AI-Technologie von Bridgeline in eCommerce-Plattformen zu integrieren. Diese Zusammenarbeit zielt darauf ab, die Kundenbindung zu verbessern und den Umsatz für B2B- und B2C-Händler, die Adobe Commerce (Magento), BigCommerce und Shopify-Plattformen nutzen, zu steigern.
Die von HawkSearch unterstützten KI-Suchlösungen werden genutzt, um maßgeschneiderte Ergebnisse für Online-Shopper bereitzustellen. Human Element, mit 20 Jahren Erfahrung in eCommerce-Integrationen, wird diese Technologie einsetzen, um das Gesamteinkaufserlebnis zu verbessern. Diese Partnerschaft stimmt mit den Zielen beider Unternehmen überein, die Marktpräsenz zu erweitern und eine überlegene Suchfunktionalität anzubieten, um den sich entwickelnden Verbraucherbedürfnissen gerecht zu werden.
- Partnership with Human Element expands Bridgeline's market presence
- Integration of HawkSearch AI technology into major eCommerce platforms
- Potential for increased sales and customer engagement for B2B and B2C merchants
- None.
Insights
This partnership between Bridgeline and Human Element marks a strategic move in the eCommerce technology sector. By integrating HawkSearch's AI-powered search functionality into Human Element's offerings, the collaboration addresses the growing demand for enhanced user experience in online shopping. The partnership's focus on major platforms like Adobe Commerce, BigCommerce and Shopify indicates a broad market reach, potentially impacting a significant portion of the eCommerce ecosystem.
From an investor's perspective, this alliance could lead to increased market share for Bridgeline (NASDAQ: BLIN) in the competitive eCommerce solutions space. The emphasis on AI-driven search aligns with current industry trends, potentially positioning Bridgeline as a technology leader. However, the financial impact remains to be seen, as the announcement lacks specific revenue projections or client acquisition targets.
The integration of HawkSearch's AI-powered search into Human Element's services represents a significant technological advancement for eCommerce platforms. AI-driven search capabilities can dramatically improve product discoverability and user engagement, potentially leading to higher conversion rates and increased average order values.
This partnership leverages machine learning algorithms to personalize search results, addressing a critical pain point in online shopping. The technology's ability to adapt to user behavior and preferences could provide a competitive edge for merchants using these platforms. However, the success of this integration will largely depend on the quality of implementation and the ability to seamlessly incorporate AI search into existing eCommerce workflows.
WOBURN, Mass., Sept. 12, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in AI-powered marketing technology, announces its partnership with Human Element, Inc., a leading eCommerce services agency, to leverage Bridgeline’s HawkSearch AI technology to enhance customer engagement and drive sales for eCommerce platforms.
HawkSearch is a recognized leader in site search technology whose solutions let tailored AI help customers find the right results every time. Human Element will partner with HawkSearch to expand its offerings for B2B and B2C merchants to include AI-powered search technology.
Human Element brings 20 years of experience in eCommerce platform integrations and custom software solutions. The partnership gives Adobe Commerce (Magento), BigCommerce, and Shopify platform users easy access to HawkSearch AI-powered search.
Ari Kahn, CEO of Bridgeline Digital, stated, "Our partnership with Human Element is a crucial component in our strategy to broaden our market presence and enhance technological accessibility for our customers. We are committed to delivering a superior search solution that meets the evolving needs of online shoppers."
Jason Magee, Managing Partner at Human Element, remarked, "By integrating HawkSearch, we enhance our ability to bring the best search experience to consumers, aligning with our dedication to always keeping the human experience at the center of every digital solution we build. Together, we are set to deliver intuitive search results to improve the shopping process for our clients’ customers.”
About Human Element
Human Element is an eCommerce services and digital marketing agency based in Ann Arbor, MI. Founded in 2004, Human Element has been delivering eCommerce solutions, custom integrations, and digital marketing solutions for 20 years. To learn more, please visit www.human-element.com.
Contact:
Emily Kania
Director of Marketing
ekania@human-element.com
About Bridgeline Digital
Bridgeline Digital helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
FAQ
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