Automotive Retailer Selects Bridgeline’s AI-Powered HawkSearch
Bridgeline Digital, Inc. (NASDAQ: BLIN) has announced that a national aftermarket automotive parts retailer has selected its AI-powered HawkSearch to enhance product discovery on their eCommerce website. The retailer will utilize HawkSearch's Smart Search features to boost sales by providing more accurate and personalized search results.
Smart Search allows customers to input concepts or questions, such as "What do I need to fix my 2011 Jeep Wrangler's fuel pump?" and receive relevant results for fuel pumps and related parts specific to the vehicle model. Additionally, customers can use image recognition to find exact replacement parts by taking a picture with their smartphone.
Ari Kahn, CEO of Bridgeline, emphasized the company's commitment to supporting revenue growth for eCommerce retailers through HawkSearch's AI-powered search capabilities.
Bridgeline Digital, Inc. (NASDAQ: BLIN) ha annunciato che un rivenditore nazionale di ricambi automobilistici ha scelto il suo HawkSearch, potenziato dall'IA, per migliorare la scoperta dei prodotti sul proprio sito eCommerce. Il rivenditore utilizzerà le funzionalità di Smart Search di HawkSearch per aumentare le vendite fornendo risultati di ricerca più accurati e personalizzati.
Smart Search consente ai clienti di inserire concetti o domande, come "Cosa mi serve per riparare la pompa del carburante della mia Jeep Wrangler del 2011?" e ricevere risultati pertinenti per le pompe del carburante e pezzi correlati specifici per il modello del veicolo. Inoltre, i clienti possono utilizzare il riconoscimento delle immagini per trovare parti di ricambio esatte scattando una foto con lo smartphone.
Ari Kahn, CEO di Bridgeline, ha sottolineato l'impegno dell'azienda nel supportare la crescita dei ricavi per i rivenditori eCommerce attraverso le capacità di ricerca potenziate dall'IA di HawkSearch.
Bridgeline Digital, Inc. (NASDAQ: BLIN) ha anunciado que un minorista nacional de piezas de automóviles del mercado secundario ha seleccionado su HawkSearch impulsado por IA para mejorar el descubrimiento de productos en su sitio web de comercio electrónico. El minorista utilizará las funciones de Búsqueda Inteligente de HawkSearch para aumentar las ventas al proporcionar resultados de búsqueda más precisos y personalizados.
La Búsqueda Inteligente permite a los clientes ingresar conceptos o preguntas, como "¿Qué necesito para reparar la bomba de combustible de mi Jeep Wrangler 2011?" y recibir resultados relevantes para bombas de combustible y piezas relacionadas específicas del modelo de vehículo. Además, los clientes pueden usar el reconocimiento de imágenes para encontrar piezas de repuesto exactas tomando una foto con su teléfono inteligente.
Ari Kahn, CEO de Bridgeline, enfatizó el compromiso de la empresa de apoyar el crecimiento de ingresos para los minoristas de comercio electrónico a través de las capacidades de búsqueda impulsadas por IA de HawkSearch.
브리짓라인 디지털 주식회사 (NASDAQ: BLIN)은 한 국가의 자동차 부품 소매업체가 자사의 AI 기반인 HawkSearch를 선택하여 전자상거래 웹사이트에서 제품 발견을 향상시키기로 했다고 발표했습니다. 이 소매업체는 HawkSearch의 스마트 검색 기능을 활용하여 보다 정확하고 개인화된 검색 결과를 제공하여 매출을 증가시킬 예정입니다.
스마트 검색은 고객이 "2011년형 지프 랭글러의 연료 펌프를 수리하기 위해 무엇이 필요한가요?"와 같은 개념이나 질문을 입력할 수 있게 하여, 자동차 모델에 특정한 연료 펌프와 관련 부품에 대한 적절한 결과를 받을 수 있도록 합니다. 또한, 고객은 스마트폰으로 사진을 찍어 정확한 교체 부품을 찾는 이미지 인식 기능을 사용할 수 있습니다.
브리짓라인의 CEO인 아리 칸은 HawkSearch의 AI 기반 검색 기능을 통해 전자상거래 소매업체의 수익 성장 지원에 대한 회사의 헌신을 강조했습니다.
Bridgeline Digital, Inc. (NASDAQ: BLIN) a annoncé qu'un détaillant national de pièces automobiles du marché secondaire a choisi son HawkSearch alimenté par IA pour améliorer la découverte de produits sur son site de commerce électronique. Le détaillant utilisera les fonctionnalités de Recherche Intelligente de HawkSearch pour augmenter les ventes en fournissant des résultats de recherche plus précis et personnalisés.
La Recherche Intelligente permet aux clients d'entrer des concepts ou des questions, comme "Que dois-je pour réparer la pompe à carburant de mon Jeep Wrangler 2011 ?" et de recevoir des résultats pertinents pour les pompes à carburant et les pièces connexes spécifiques au modèle de véhicule. De plus, les clients peuvent utiliser la reconnaissance d'image pour trouver des pièces de rechange exactes en prenant une photo avec leur smartphone.
Ari Kahn, PDG de Bridgeline, a souligné l'engagement de l'entreprise à soutenir la croissance des revenus pour les détaillants de commerce électronique grâce aux capacités de recherche alimentées par IA de HawkSearch.
Bridgeline Digital, Inc. (NASDAQ: BLIN) hat bekannt gegeben, dass ein nationaler Einzelhändler für Automobilersatzteile seine KI-gestützte HawkSearch ausgewählt hat, um die Produkterkennung auf seiner E-Commerce-Website zu verbessern. Der Einzelhändler wird die Smart Search-Funktionen von HawkSearch nutzen, um den Umsatz durch präzisere und personalisierte Suchergebnisse zu steigern.
Smart Search ermöglicht es Kunden, Konzepte oder Fragen wie "Was brauche ich, um die Kraftstoffpumpe meines Jeep Wrangler von 2011 zu reparieren?" einzugeben und relevante Ergebnisse für Kraftstoffpumpen und verwandte Teile, die spezifisch für das Fahrzeugmodell sind, zu erhalten. Darüber hinaus können Kunden die Bilderkennung nutzen, um genaue Ersatzteile zu finden, indem sie ein Foto mit ihrem Smartphone aufnehmen.
Ari Kahn, CEO von Bridgeline, betonte das Engagement des Unternehmens, das Umsatzwachstum für E-Commerce-Händler durch die KI-gestützten Suchfunktionen von HawkSearch zu unterstützen.
- Partnership with a national aftermarket automotive parts retailer
- Implementation of AI-powered HawkSearch to improve product discovery
- Potential increase in sales through Smart Search features
- None.
Insights
As a tech expert specializing in e-commerce solutions, I find Bridgeline's HawkSearch implementation for this automotive retailer quite intriguing. The AI-powered Smart Search feature represents a significant leap in product discovery technology, particularly for complex industries like automotive parts.
The system's ability to interpret natural language queries and match them with specific product recommendations is impressive. For instance, translating a question about fixing a 2011 Jeep Wrangler's fuel pump into a list of relevant parts demonstrates advanced natural language processing capabilities. This functionality could dramatically improve the user experience, reducing friction in the purchase process and potentially increasing conversion rates.
Moreover, the image recognition feature allowing customers to find replacement parts by uploading a photo is cutting-edge. This technology could be a game-changer in the automotive parts industry, where identifying the correct part can be challenging for non-experts. It has the potential to reduce returns due to incorrect purchases and enhance customer satisfaction.
However, the success of this implementation will largely depend on the accuracy of the AI model and the quality of the retailer's product data. Inaccurate results could lead to customer frustration and lost sales. Additionally, the system's ability to handle a wide range of makes and models will be important for its effectiveness in the diverse automotive market.
While this partnership showcases Bridgeline's capabilities, it's worth noting that the competitive landscape for AI-powered e-commerce solutions is rapidly evolving. Bridgeline will need to continuously innovate to maintain its edge in this space.
From a market perspective, this partnership between Bridgeline and a national aftermarket automotive parts retailer is noteworthy. The automotive aftermarket parts industry is massive, valued at over
The adoption of AI-driven search technology could potentially lead to several positive outcomes for the retailer:
- Increased conversion rates: By providing more accurate and relevant search results, customers are more likely to find and purchase the products they need.
- Higher average order value: The system's ability to suggest related parts could encourage customers to make additional purchases.
- Improved customer retention: A smoother, more intuitive shopping experience may lead to higher customer satisfaction and loyalty.
For Bridgeline (NASDAQ: BLIN), this partnership could serve as a valuable case study to attract other large retailers in various industries. If successful, it could lead to increased adoption of their HawkSearch product, potentially driving revenue growth for the company.
However, it's important to note that the e-commerce technology space is highly competitive, with giants like Adobe and Salesforce offering similar AI-powered solutions. Bridgeline will need to demonstrate clear, measurable improvements in key performance indicators for its clients to maintain and grow its market position.
While this news is positive for Bridgeline, investors should closely monitor the company's ability to convert such partnerships into sustainable revenue growth and improved financial performance in the coming quarters.
WOBURN, Mass., July 25, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in AI-powered marketing technology, announced that a national aftermarket automotive parts retailer has chosen Bridgeline's HawkSearch to power product discovery for its eCommerce website.
The automotive retailer will use HawkSearch to increase sales through the AI-powered Smart Search features. With Smart Search, a customer can type in a concept or question into the search bar and receive improved results.
For instance, if a customer types a question in the search box such as “What do I need to fix my 2011 Jeep Wrangler’s fuel pump?” Smart Search will display results for fuel pumps as well as matching fuel filters and other fuel system parts that would fit the specific make and model of the car. Alternatively, the customer can take a picture of the existing fuel pump with their smartphone to quickly find the exact replacement part they need. Smart Search provides customers with the products they are looking for in a more personalized and accurate way.
Ari Kahn, CEO of Bridgeline, stated, "Our partnership with the automotive retailer showcases our dedication to supporting revenue growth for eCommerce retailers. HawkSearch's AI-powered search capabilities are necessary for creating online shopping experiences that drive sales."
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
FAQ
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