Bausch + Lomb Announces the U.S. Launch of Biotrue® Hydration Plus Multi-Purpose Solution

Rhea-AI Summary

Bausch + Lomb Corporation (NYSE/TSX: BLCO) has launched its new Biotrue® Hydration Plus Multi-Purpose Solution in the U.S., designed for contact lens users. This solution features 25% more hyaluronan for increased moisture, effective cleaning, and a triple disinfectant system. Approximately one-third of the 45 million U.S. contact lens wearers suffer from dryness. The product is now available at major retailers with prices starting at $7.99. Bausch + Lomb also promotes recycling through its unique eye care recycling program.

Positive

• Launch of Biotrue® Hydration Plus may address dryness for one-third of the 45 million U.S. contact lens wearers.
• Product contains 25% more hyaluronan for extended moisture, potentially enhancing user experience.
• Available at major retailers enhances accessibility for consumers.

Negative

• None.

New Formula Provides More Moisture¹ on Contact Lenses for Patients

Now Available at Most Major U.S. Retailers

VAUGHAN, ON, June 2, 2022 /PRNewswire/ -- Bausch + Lomb Corporation (NYSE/TSX: BLCO) ("Bausch + Lomb"), a leading global eye health company dedicated to helping people see better to live better, today announced the U.S. launch of Biotrue^® Hydration Plus Multi-Purpose Solution. The new contact lens solution, which is formulated with bio-inspired ingredients, provides more moisture on lenses¹, excellent cleaning and a triple disinfectant system that helps deliver exceptional disinfection.

"Building on our successful Biotrue^® Multi-Purpose Solution brand, we developed Biotrue^® Hydration Plus to meet the needs of patients who depend on their contact lenses for the majority of the day and may experience lens dryness and discomfort. In fact, one-third of the 45 million contact lens wearers in the United States experience contact lens dryness,"^2-4 said Joe Gordon, president, Global Consumer, Surgical and Vision Care, Bausch + Lomb. "This new solution provides the lenses with more moisture for 12 hours – potentially a full day of wear – which can make for a positive overall lens wearing experience."⁵

Inspired by the biology of the eye, Biotrue^® Hydration Plus contains 25% more⁵ hyaluronan (HA), a moisturizer found naturally in tears to help keep more moisture on contact lenses¹, and matches the pH of healthy tears. The new solution also contains a combination of ingredients informed by the Tear Film and Ocular Surface Society's DEWS II report. These ingredients include potassium, an electrolyte, which is found naturally in tears and plays an important role in ocular surface homeostasis, as well as erythritol, an antioxidant, which protects HA against free radicals and also helps maintain ocular surface homeostasis. Biotrue^® Hydration Plus is the only contact lens solution that includes HA, erythritol and potassium.

"The availability of Biotrue^® Hydration Plus is exciting news for eye care professionals and the approximately 10 million patients in the United States who experience dryness when wearing their two week or monthly replacement contact lenses," said Mile Brujic, O.D., Premier Vision Group, Bowling Green, OH. "When patients experience discomfort from their lenses, many eye care professionals' first inclination may be to switch to another contact lens. With Biotrue^® Hydration Plus, patients' lenses can now have more moisture¹, allowing them to enjoy their lenses with all day comfort."⁵

Biotrue^® Hydration Plus Multi-Purpose Solution is now available for purchase in the eye care aisle or online at most U.S. national retailers, including Walmart, Target, CVS, Walgreens, Rite Aid and Amazon, and will have a manufacturer's suggested retail price of $7.99 (4 oz.), $12.99 (10 oz.) and $21.99 (twin pack; two 10 oz. bottles).

Biotrue^® Hydration Plus Packaging and Lens Cases Can Be Recycled Through an Unique Program
Additionally, the Biotrue^® Hydration Plus cardboard box and contact lens solution bottle can be recycled through standard recycling. However, small pieces of plastic, such as Biotrue^® Hydration Plus contact lens solution caps and lens cases that come as part of the package, are typically too small to be recycled through standard recycling. These materials can be recycled free of charge through the company's Biotrue^® Eye Care Recycling program, which is the first and only eye care recycling program in the United States.

For more information on Biotrue^® Hydration Plus, the Biotrue^® family of products and the Biotrue^® Eye Care Recycling program, visit www.biotrue.com. 

About the Biotrue^® Eye Care Recycling Program
The Bausch + Lomb Biotrue^® Eye Care Recycling program is the first and only eye care recycling program in the United States. This program allows consumers who participate to properly recycle all brands of their eye drop single dose units, lens cases and lens solution caps*, as well as Biotrue^® Hydration Boost lubricant eye drops multi-dose bottles. Once consumers collect these items, they can be mailed to TerraCycle using a pre-paid shipping label. When the waste arrives at the TerraCycle facility, it is cleaned and melted into hard plastic pellets that can be used to make new recycled products.

About Bausch + Lomb
Bausch + Lomb is dedicated to protecting and enhancing the gift of sight for millions of people around the world – from the moment of birth through every phase of life. Its comprehensive portfolio of more than 400 products includes contact lenses, lens care products, eye care products, ophthalmic pharmaceuticals, over-the-counter products and ophthalmic surgical devices and instruments. Founded in 1853, Bausch + Lomb has a significant global research and development, manufacturing and commercial footprint with more than 12,000 employees and a presence in nearly 100 countries. Bausch + Lomb is headquartered in Vaughan, Ontario with corporate offices in Bridgewater, New Jersey. For more information, visit www.bausch.com and connect with us on Twitter, LinkedIn, Facebook and Instagram.

Forward-looking Statements
This news release may contain forward-looking statements, which may generally be identified by the use of the words "anticipates," "hopes," "expects," "intends," "plans," "should," "could," "would," "may," "believes," "estimates," "potential," "target," or "continue" and variations or similar expressions. These statements are based upon the current expectations and beliefs of management and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties include, but are not limited to, the risks and uncertainties discussed in Bausch + Lomb's filings with the U.S. Securities and Exchange Commission and the Canadian Securities Administrators, which factors are incorporated herein by reference. They also include, but are not limited to, risks and uncertainties caused by or relating to the evolving COVID-19 pandemic, and the fear of that pandemic and its potential effects, the severity, duration and future impact of which are highly uncertain and cannot be predicted, and which may have a material adverse impact on Bausch + Lomb, including but not limited to its project development timelines, launches and costs (which may increase). Readers are cautioned not to place undue reliance on any of these forward-looking statements. These forward-looking statements speak only as of the date hereof. Bausch + Lomb undertakes no obligation to update any of these forward-looking statements to reflect events or circumstances after the date of this news release or to reflect actual outcomes, unless required by law.

*Lens solution bottles can be recycled through standard recycling in accordance with local recycling guidelines.

References

1. For 12 hours compared to Biotrue^® Multi-Purpose Solution, based on a laboratory study.
2. Multi-Sponsor Surveys Inc. The 2019 Study of the U.S. Consumer Contact Lens Market. January 2020.
3. American Optometric Association. www.aoa.org.
4. Centers for Disease Control and Prevention. www.cdc.gov.
5. Compared to Biotrue^® Multi-Purpose Solution. 

Biotrue is a trademark of Bausch & Lomb Incorporated or its affiliates.
© 2022 Bausch & Lomb Incorporated or its affiliates.
BIO.0020.USA.22

Investor Contacts:	Media Contacts:
Arthur Shannon	Lainie Keller
arthur.shannon@bauschhealth.com	lainie.keller@bauschhealth.com
	(908) 927-1198
Allison Ryan
allison.ryan@bauschhealth.com	Kristy Marks
(877) 354-3705 (toll free)	kristy.marks@bausch.com
(908) 927-0735	(908) 927-0683

 

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SOURCE Bausch + Lomb Corporation

FAQ

What is Biotrue® Hydration Plus Multi-Purpose Solution launched by Bausch + Lomb?

It is a new contact lens solution designed to provide increased moisture and cleaning for contact lenses.

When was Biotrue® Hydration Plus launched?

The product was launched in the U.S. on June 2, 2022.

Where can I buy Biotrue® Hydration Plus?

It is available at major retailers including Walmart, Target, CVS, and online platforms like Amazon.

What are the prices for Biotrue® Hydration Plus?

The product is priced at $7.99 for a 4 oz. bottle, $12.99 for a 10 oz. bottle, and $21.99 for a twin pack.

What recycling program is associated with Biotrue® products?

Bausch + Lomb has a unique recycling program for eye care products, allowing consumers to recycle various eye care materials.