Bukalapak Enhances Platform's Security and User Comfort
Bukalapak, a leading Indonesian e-commerce platform, has made significant progress in enhancing platform security and user comfort. The company has focused on combating counterfeit products and strengthening intellectual property (IP) protection. In 2024, Bukalapak participated in key industry events, including the IACC Annual Meeting in Orlando and the INTA Annual Conference in Atlanta, showcasing its improvements and future plans.
The company received positive feedback from industry leaders and stakeholders, particularly regarding its takedown progress and service level agreements (SLAs). Bukalapak is implementing stricter Know Your Customer (KYC) checks for sellers and plans to automate proactive monitoring measures. To enhance security, the company collaborates with various brand owners and regulators, including government agencies. Bukalapak has also established a dedicated reporting portal called BukaBantuan for rights holders to report IP infringement, with a resolution time within 24 hours.
Bukalapak, una delle principali piattaforme di e-commerce indonesiane, ha fatto significativi progressi nel migliorare la sicurezza della piattaforma e il comfort per gli utenti. L'azienda si è concentrata su la lotta contro i prodotti contraffatti e sul rafforzamento della protezione della proprietà intellettuale (PI). Nel 2024, Bukalapak ha partecipato a eventi chiave del settore, tra cui l'Assemblea Annuale dell'IACC a Orlando e la Conferenza Annuale INTA ad Atlanta, mostrando i suoi miglioramenti e i piani futuri.
L'azienda ha ricevuto feedback positivi da parte di leader del settore e stakeholder, in particolare riguardo ai suoi progressi nel ritiro dei contenuti e agli accordi sul livello di servizio (SLA). Bukalapak sta implementando controlli Know Your Customer (KYC) più rigorosi per i venditori e prevede di automatizzare le misure di monitoraggio proattivo. Per aumentare la sicurezza, l'azienda collabora con vari proprietari di marchi e regolatori, comprese le agenzie governative. Bukalapak ha anche istituito un portale di segnalazione dedicato chiamato BukaBantuan per consentire ai titolari di diritti di segnalare le violazioni della PI, con un tempo di risoluzione entro 24 ore.
Bukalapak, una de las principales plataformas de comercio electrónico de Indonesia, ha avanzado significativamente en la mejora de la seguridad de la plataforma y la comodidad del usuario. La empresa se ha enfocado en combatir los productos falsificados y en fortalecer la protección de la propiedad intelectual (PI). En 2024, Bukalapak participó en eventos clave de la industria, incluyendo la Reunión Anual de la IACC en Orlando y la Conferencia Anual de INTA en Atlanta, mostrando sus mejoras y planes futuros.
La empresa recibió comentarios positivos de líderes de la industria y partes interesadas, especialmente en relación con su progreso en la eliminación de contenido y acuerdos de nivel de servicio (SLA). Bukalapak está implementando controles Know Your Customer (KYC) más estrictos para los vendedores y planea automatizar las medidas de monitoreo proactivo. Para mejorar la seguridad, la empresa colabora con varios propietarios de marcas y reguladores, incluidas agencias gubernamentales. Bukalapak también ha establecido un portal de reporte dedicado llamado BukaBantuan para que los titulares de derechos informen sobre infracciones de PI, con un tiempo de resolución de 24 horas.
부카라팍(Bukalapak)은 인도네시아의 선도적인 전자상거래 플랫폼으로, 플랫폼의 보안 향상과 사용자 편안함을 위해 상당한 진전을 이루었습니다. 이 회사는 위조 제품 퇴치와 지적 재산권(IP) 보호 강화에 집중하고 있습니다. 2024년, 부카라팍은 올랜도에서 열린 IACC 연례 회의와 애틀랜타에서 열린 INTA 연례 회의와 같은 주요 산업 행사에 참여하여 개선 사항과 미래 계획을 선보였습니다.
업계 리더들과 이해 관계자들로부터 특히 콘텐츠 삭제 진행 상황 및 서비스 수준 협약(SLA)에 관한 긍정적인 평가를 받았습니다. 부카라팍은 판매자에 대한 고객 신원 확인(KYC) 절차를 더욱 엄격하게 시행하고, 사전 모니터링 조치를 자동화할 계획입니다. 보안을 강화하기 위해, 여러 브랜드 소유자 및 규제 기관, 정부 기관과 협력하고 있습니다. 부카라팍은 또한 지적 재산 침해를 보고할 수 있는 권리 보유자를 위한 전용 보고 포털 BukaBantuan을 설립하였으며, 해결 시간은 24시간 이내입니다.
Bukalapak, une plateforme de commerce électronique indonésienne de premier plan, a réalisé des progrès significatifs dans l'amélioration de la sécurité de la plateforme et du confort des utilisateurs. L'entreprise s'est concentrée sur la lutte contre les produits contrefaits et le renforcement de la protection de la propriété intellectuelle (PI). En 2024, Bukalapak a participé à des événements clés de l'industrie, y compris l'Assemblée Annuelle de l'IACC à Orlando et la Conférence Annuelle de l'INTA à Atlanta, mettant en avant ses améliorations et ses projets futurs.
L'entreprise a reçu des retours positifs de la part des leaders du secteur et des parties prenantes, en particulier concernant ses progrès en matière de retrait de contenu et ses accords de niveau de service (SLA). Bukalapak met en œuvre des contrôles Know Your Customer (KYC) plus stricts pour les vendeurs et prévoit d'automatiser les mesures de surveillance proactive. Pour améliorer la sécurité, l'entreprise collabore avec divers propriétaires de marques et régulateurs, y compris les agences gouvernementales. Bukalapak a également créé un portail de signalement dédié appelé BukaBantuan permettant aux titulaires de droits de signaler les violations de PI, avec un délai de résolution de 24 heures.
Bukalapak, eine führende indonesische E-Commerce-Plattform, hat bedeutende Fortschritte bei der Verbesserung der Sicherheit der Plattform und des Benutzerkomforts gemacht. Das Unternehmen hat sich darauf konzentriert, Fälschungen zu bekämpfen und den Schutz des geistigen Eigentums (IP) zu stärken. Im Jahr 2024 nahm Bukalapak an wichtigen Branchenveranstaltungen teil, darunter die IACC-Jahrestagung in Orlando und die INTA-Jahreskonferenz in Atlanta, wo es seine Verbesserungen und zukünftigen Pläne präsentierte.
Das Unternehmen erhielt positives Feedback von Branchenführern und Interessengruppen, insbesondere in Bezug auf den Fortschritt bei der Rücknahme und die Service Level Agreements (SLA). Bukalapak implementiert strengere Know Your Customer (KYC)-Prüfungen für Verkäufer und plant, proaktive Überwachungsmaßnahmen zu automatisieren. Um die Sicherheit zu erhöhen, arbeitet das Unternehmen mit verschiedenen Markeninhabern und Regulierungsbehörden, einschließlich staatlicher Institutionen, zusammen. Bukalapak hat auch ein spezielles Berichtstool namens BukaBantuan eingerichtet, über das Rechteinhaber IP-Verletzungen melden können, mit einer Lösungszeit von 24 Stunden.
- Significant improvements in combating counterfeit products and strengthening IP protection
- Positive feedback from industry leaders and stakeholders on takedown progress and SLAs
- Implementation of stricter KYC checks for sellers
- Plans for automating proactive monitoring measures
- Collaboration with brand owners and government regulators to enhance security
- Establishment of BukaBantuan portal for reporting IP infringement with 24-hour resolution time
- Takedown activities still require further improvements despite downward trend
In 2024, Bukalapak actively participated in key industry events, including the IACC Annual Meeting in
During the roundtable discussions, Stefio Kurniadi, Bukalapak's AVP of Trust & Safety, presented data on takedown progress and service level agreements (SLAs), which were met with positive responses from the participants. This indicated a reduced concern regarding Bukalapak compared to previous years.
In the States, Bukalapak also took the time to meet with various stakeholders on related topics. Discussions revealed that takedown activities are trending downward year-on-year, though further improvements are needed. Bukalapak is shifting its focus post-IPO to enhance platform cleanliness and support for brands, including strict Know Your Customer (KYC) checks for sellers and plans for automating proactive monitoring measures. Addressing challenges in data protection and law enforcement interest, Bukalapak plans to engage with
To enhance security, Bukalapak also collaborates with various brand owners and regulators, including the National Narcotics Agency, the Ministry of Trade, the Ministry of Health, the Ministry of Communication and Information, the Indonesian National Police, and other related institutions.
Bukalapak has also established a dedicated reporting portal called BukaBantuan for rights holders to report instances of intellectual property infringement on Bukalapak's app. The resolution time for these reports is recorded as within 24 hours.
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SOURCE Bukalapak
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