Codebase Investment, World High Life, Announces Georges St-Pierre Special on BT SPORT in the UK

Rhea-AI Summary

Codebase Ventures Inc. (OTCQB: BKLLF) announced that its investment, World High Life Plc, will feature brand ambassador Georges St-Pierre on BT Sport, a major sports network in Europe. The showcase will air on August 27 and include a 5-hour program highlighting St-Pierre's UFC career and promoting the Love Hemp brand. St-Pierre, a three-time UFC champion, endorses Love Hemp's CBD products, emphasizing their benefits in his training and recovery. This exposure aims to enhance brand visibility for Love Hemp, a subsidiary of World High Life.

Positive

• Georges St-Pierre's showcase on BT Sport will significantly enhance Love Hemp's brand visibility.
• St-Pierre's endorsement of Love Hemp's CBD products adds credibility and potential customer appeal.

Negative

• None.

VANCOUVER, BC / ACCESSWIRE / August 26, 2020 / Codebase Ventures Inc. ("Codebase" or the "Company") (CSE:CODE)(FSE:C5B)(OTCQB:BKLLF) announces that World High Life Plc, (AQSE: LIFE) (OTCQB: WRHLF), in which the Company has invested, has announced that brand ambassador Georges St-Pierre will be showcased on BT Sport, one of Europe's largest sport networks and rights holder for UFC (Ultimate Fighting Championships) in the U.K.

Georges "Rush" St-Pierre, also known as "GSP," is a Canadian professional mixed martial artist and 3-time UFC world champion who holds black belts in both Kyokushin karate and Brazilian Jiu Jitsu. As Brand Ambassador, Mr. St-Pierre facilitates and provides promotional services, including branding, social media, product placement, endorsement and overall support of the World High Life and the Love Hemp brand.

This showcase special on BT Sport will serve to provide a retrospective on Georges' incredible history in the UFC and provide significant exposure for the Love Hemp brand, a World High Life wholly owned subsidiary.

Georges St-Pierre BT Sport Programme Highlights

• Georges St-Pierre BT Sport Special will consist of a 5-hour programme, to air on Thursday, August 27th from 9pm to 1am in the UK

• The special will consist of a 1-hour interview with Georges wearing Love Hemp branded apparel

• The special will include 4 hours of insights from Georges as his favourite fights are showcased

Georges retired from the sport on 13 December 2013, holding the UFC record for most wins in title bouts and then returned to the octagon after a four-year layoff, on 4 November 2017 at UFC 217 in New York City (Madison Square Garden), where he defeated Michael Bisping by submission in the third round to win the UFC Middleweight Championship title, becoming the fourth fighter in the history of the organization to be a multi-division champion. On 7 December 2017, after being diagnosed with ulcerative colitis, Georges vacated his UFC middleweight title and officially announced his retirement from professional MMA competition on 21 February 2019.

In the World High Life announcement, Mr. St-Pierre noted: "I believe that using Love Hemp's CBD products in my training helped my recovery and overall wellbeing greatly, and I embrace this opportunity to help create innovative products and grow the Love Hemp brand so that others can benefit as well. I am committed to building great teams and getting world class results in everything I do, and I am thrilled to contribute to the World High Life and Love Hemp team to help achieve those standards."

About Codebase Ventures Inc.

Codebase Ventures Inc. is an investment company, led by technology and business experts who invest early in great ideas in sectors that have significant upside, including the cannabis sector. We operate from the understanding that technology is always evolving, bringing early opportunities for strategic investments that can deliver the exponential returns to our shareholders. We seek out and empower the innovators who are building tomorrow's standards with platforms, protocols and innovations - not just products. We invest early, support those founders, take their ideas to market, and work tirelessly to help them realize their vision.

For further information, please contact:

George Tsafalas - Ivy Lu
Investor Relations
Telephone: Toll-Free (877) 806-CODE (2633) or 1 (778) 806-5150
E-mail: IR@codebase.ventures

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements

Certain information set forth in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties. All statements other than statements of historical fact are forward-looking statements, including, without limitation, statements regarding future financial position, business strategy, use of proceeds, corporate vision, proposed acquisitions, partnerships, joint-ventures and strategic alliances and co-operations, budgets, cost and plans and objectives of or involving the Company. Such forward-looking information reflects management's current beliefs and is based on information currently available to management. Often, but not always, forward-looking statements can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "predicts", "intends", "targets", "aims", "anticipates" or "believes" or variations (including negative variations) of such words and phrases or may be identified by statements to the effect that certain actions "may", "could", "should", "would", "might" or "will" be taken, occur or be achieved. A number of known and unknown risks, uncertainties and other factors may cause the actual results or performance to materially differ from any future results or performance expressed or implied by the forward-looking information. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of the Company including, but not limited to, the impact of general economic conditions, industry conditions and dependence upon regulatory approvals. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. The Company does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by securities laws.

SOURCE: Codebase Ventures Inc.

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FAQ

What is the significance of Georges St-Pierre's appearance on BT Sport for Codebase Ventures (BKLLF)?

Georges St-Pierre's appearance on BT Sport is significant for Codebase Ventures as it enhances the visibility of Love Hemp, a subsidiary of World High Life Plc, potentially increasing brand recognition and sales.

When will the Georges St-Pierre special air on BT Sport?

The Georges St-Pierre special will air on August 27 from 9pm to 1am in the UK.

What is the content of the BT Sport program featuring Georges St-Pierre?

The BT Sport program will consist of a 5-hour special, including a 1-hour interview and 4 hours showcasing St-Pierre's favorite UFC fights.

How does Georges St-Pierre promote Love Hemp's products?

Georges St-Pierre promotes Love Hemp's products through endorsements, social media, product placement, and overall support as a brand ambassador.