BJ's RESTAURANT & BREWHOUSE'S INTERNET-BREAKING PIZOOKIE PASS™ IS BACK; INTRODUCING THE NEW GRAHAM CRACKER S'MORES PIZOOKIE®
BJ's Restaurant & Brewhouse has announced the return of its popular Pizookie Pass™ starting June 27, 2024. For $4.99 per month, subscribers can enjoy a free Pizookie® dessert daily for four months. The offer includes access to the New Graham Cracker S'mores Pizookie®, a Ghirardelli® triple chocolate cookie with graham cracker crumbles, toasted marshmallows, and vanilla bean ice cream. The pass grants access to eight signature Pizookie® flavors, providing dessert enthusiasts a delightful summer treat.
- Reintroduction of Pizookie Pass™ at $4.99 per month.
- Availability of New Graham Cracker S'mores Pizookie®.
- Pass includes access to eight signature Pizookie® flavors.
- Potential to boost foot traffic and customer engagement.
- None.
Dreams Come True on June 27 with the
BJ's will offer a limited number of Pizookie Passes™ for just
The New Graham Cracker S'mores Pizookie® is even s'more fun this year and will leave fanatics craving one all season long. A Ghirardelli® triple chocolate cookie topped with graham cracker crumbles, gooey perfectly toasted marshmallows, two scoops of rich vanilla bean ice cream, and even more graham crackers for a truly delectable taste of summer. It's the perfect dessert to enjoy all season long—and Pizookie® lovers can have one every day with the Pizookie Pass™!
"We're always looking for more ways to elevate our world-famous Pizookie®, and this year's twist on our fan favorite is the best ever," said Putnam Shin, Chief Growth and Innovation Officer at BJ's Restaurants, Inc. "With the return of the Pizookie Pass™, guests will get to enjoy eight signature Pizookie® flavors, plus the New Graham Cracker S'mores Pizookie®, which is the perfect embodiment of familiar made fabulous. We continue to innovate around our world-famous Pizookie® dessert, offering BJ's guests a taste of something new!"
For more information on the Pizookie Pass™, or to purchase, please visit www.bjsrestaurants.com/pizookiepass.
About BJ's Restaurants, Inc.
BJ's Restaurants, Inc. is a national brand with brewhouse roots where Craft Matters®. BJ's broad menu has something for everyone: slow-roasted entrees, like prime rib, BJ's EnLIGHTened Entrees® including Cherry Chipotle Glazed Salmon, signature deep-dish pizza and the often imitated, but never replicated world-famous Pizookie® dessert. The winner of the 2024 Vibe Vista Award for Best Overall Beverage Program for Multi-Unit Chain Restaurants and the most decorated restaurant-brewery in the country, BJ's has been a pioneer in the craft brewing world since 1996 and takes pride in serving BJ's award-winning proprietary handcrafted beers, brewed at its brewing operations in four states and by independent third-party craft brewers. The BJ's experience offers high-quality ingredients, bold flavors, moderate prices, sincere service, and a cool, contemporary atmosphere. Founded in 1978, BJ's owns and operates over 200 casual dining restaurants in 31 states. All restaurants offer dine-in, take-out, delivery, and large party catering.
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SOURCE BJ’s Restaurants, Inc.
FAQ
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