BigCommerce and Ubique Digital Join Forces to Power Ecommerce Transformation for the Travel and Hospitality Industry
BigCommerce (Nasdaq: BIGC) has partnered with Ubique Digital to launch BigTravel, a unified solution for the travel industry. This collaboration aims to simplify operations and enhance customer experiences in a sector expected to contribute $11.1 trillion to global GDP in 2024. BigTravel offers:
1. A unified interface for managing bookings across channels
2. Automation of routine tasks
3. Simplified creation of custom travel packages
4. Seamless, mobile-optimized booking process
5. Personalized offerings and targeted promotions
6. Real-time adaptability for instant strategy adjustments
7. Fast implementation and lower migration risk
8. Pre-integrated social and advertising channels
The solution leverages BigCommerce's open, composable platform to empower travel agents and improve the traveler experience.
BigCommerce (Nasdaq: BIGC) ha collaborato con Ubique Digital per lanciare BigTravel, una soluzione integrata per l'industria dei viaggi. Questa partnership mira a semplificare le operazioni e migliorare l'esperienza del cliente in un settore che si prevede contribuirà con $11,1 trilioni al PIL globale nel 2024. BigTravel offre:
1. Un'interfaccia unificata per gestire le prenotazioni attraverso i vari canali
2. Automazione delle attività di routine
3. Creazione semplificata di pacchetti di viaggio personalizzati
4. Processo di prenotazione fluido e ottimizzato per dispositivi mobili
5. Offerte personalizzate e promozioni mirate
6. Adattabilità in tempo reale per aggiustamenti strategici istantanei
7. Implementazione rapida e minor rischio di migrazione
8. Canali social e pubblicitari pre-integrati
La soluzione sfrutta la piattaforma aperta e componibile di BigCommerce per potenziare gli agenti di viaggio e migliorare l'esperienza dei viaggiatori.
BigCommerce (Nasdaq: BIGC) se ha asociado con Ubique Digital para lanzar BigTravel, una solución unificada para la industria del turismo. Esta colaboración tiene como objetivo simplificar las operaciones y mejorar la experiencia del cliente en un sector que se espera contribuya con $11.1 billones al PIB global en 2024. BigTravel ofrece:
1. Una interfaz unificada para gestionar reservas a través de los canales
2. Automatización de tareas rutinarias
3. Creación simplificada de paquetes de viaje personalizados
4. Proceso de reserva fluido y optimizado para dispositivos móviles
5. Ofertas personalizadas y promociones segmentadas
6. Adaptabilidad en tiempo real para ajustes estratégicos instantáneos
7. Implementación rápida y menor riesgo de migración
8. Canales sociales y publicitarios preintegrados
La solución aprovecha la plataforma abierta y componible de BigCommerce para empoderar a los agentes de viaje y mejorar la experiencia del viajero.
빅커머스 (Nasdaq: BIGC)는 우비크 디지털과 협력하여 빅트래블을 출시했습니다. 이는 여행 산업을 위한 통합 솔루션입니다. 이 협업의 목표는 운영을 간소화하고 고객 경험을 향상하는 것으로, 이 분야는 2024년까지 전 세계 GDP에 $11.1 조를 기여할 것으로 예상됩니다. 빅트래블은 다음과 같은 기능을 제공합니다:
1. 채널 간 예약 관리를 위한 통합 인터페이스
2. 일상적인 작업의 자동화
3. 맞춤형 여행 패키지의 간소화된 생성
4. 원활하고 모바일 최적화된 예약 프로세스
5. 개인화된 제안 및 목표화된 프로모션
6. 즉각적인 전략 조정을 위한 실시간 적응성
7. 빠른 구현과 낮은 마이그레이션 위험
8. 사전 통합된 소셜 및 광고 채널
이 솔루션은 여행사를 권한을 부여하고 여행자의 경험을 개선하기 위해 빅커머스의 개방형, 조합 가능한 플랫폼을 활용합니다.
BigCommerce (Nasdaq: BIGC) s'est associé à Ubique Digital pour lancer BigTravel, une solution unifiée pour l'industrie du voyage. Cette collaboration vise à simplifier les opérations et à améliorer l'expérience client dans un secteur qui devrait contribuer à hauteur de 11,1 billion de dollars au PIB mondial en 2024. BigTravel offre :
1. Une interface unifiée pour gérer les réservations à travers les différents canaux
2. Automatisation des tâches routinières
3. Création simplifiée de forfaits de voyage personnalisés
4. Processus de réservation fluide et optimisé pour les mobiles
5. Offres personnalisées et promotions ciblées
6. Adaptabilité en temps réel pour des ajustements stratégiques instantanés
7. Mise en œuvre rapide et risque de migration réduit
8. Canaux sociaux et publicitaires pré-intégrés
La solution tire parti de la plateforme ouverte et composable de BigCommerce pour autonomiser les agents de voyage et améliorer l'expérience des voyageurs.
BigCommerce (Nasdaq: BIGC) hat sich mit Ubique Digital zusammengeschlossen, um BigTravel zu starten, eine einheitliche Lösung für die Reisebranche. Diese Zusammenarbeit zielt darauf ab, die Abläufe zu vereinfachen und das Kundenerlebnis in einem Sektor zu verbessern, der voraussichtlich $11,1 Billionen zum globalen BIP im Jahr 2024 beitragen wird. BigTravel bietet:
1. Eine einheitliche Schnittstelle zur Verwaltung von Buchungen über verschiedene Kanäle
2. Automatisierung von Routineaufgaben
3. Vereinfachte Erstellung von maßgeschneiderten Reisepaketen
4. Nahtloser, mobil optimierter Buchungsprozess
5. Personalisierte Angebote und gezielte Werbeaktionen
6. Echtzeit-Anpassungsfähigkeit für sofortige strategische Anpassungen
7. Schnelle Implementierung und geringeres Migrationsrisiko
8. Vorintegrierte soziale und Werbekanäle
Die Lösung nutzt die offene, zusammensetzbare Plattform von BigCommerce, um Reisebüros zu stärken und das Erlebnis der Reisenden zu verbessern.
- Partnership with Ubique Digital to launch BigTravel, addressing a $11.1 trillion market
- Potential to streamline operations and enhance customer experiences in the travel industry
- Offers unified interface, automation, and personalization features for travel agencies
- Leverages BigCommerce's open, composable platform for flexibility and scalability
- Pre-integrated social and advertising channels to drive sales and lower advertising costs
- None.
Insights
The partnership between BigCommerce and Ubique Digital to launch BigTravel is a significant development for the travel and hospitality industry. With the sector expected to contribute
Key benefits include a unified interface, AI-powered insights and automated tools that could significantly improve efficiency for travel agencies. The platform's ability to offer personalized experiences and real-time adaptability could lead to increased customer loyalty and sales growth. However, the success of BigTravel will depend on its adoption rate and the ease of integration with existing systems in the industry.
For investors, this partnership represents a strategic move by BigCommerce to expand its market share in a lucrative sector. The potential for reduced implementation costs and lower technology operating expenses could make BigTravel an attractive option for travel businesses, possibly driving BigCommerce's revenue growth in the medium to long term.
BigTravel's technical architecture leverages BigCommerce's open SaaS platform and composable approach, which is a significant advantage in the rapidly evolving travel tech landscape. The use of the Catalyst storefront architecture and Makeswift content editor enables fast, efficient content updates, giving business users greater control over the customer experience.
The headless framework offers ultimate flexibility, allowing travel businesses to create unique, mobile-optimized storefronts with sophisticated search and booking capabilities. This is important in an industry where user experience can make or break a sale. The real-time adaptability feature is particularly noteworthy, as it allows for instant strategy adjustments, a significant improvement over traditional static pricing models.
The pre-integrated social and advertising channels, coupled with BigCommerce's data integration and ad serving optimization technologies, could potentially lower customer acquisition costs for travel businesses. However, the success of this solution will heavily depend on its ability to seamlessly integrate with the myriad of legacy systems still prevalent in the travel industry.
The BigTravel accelerator will leverage BigCommerce’s open, composable platform to empower travel agents and enhance the traveler experience
Travel and tourism is expected to contribute
Travel agencies and aggregators influence much of the industry’s revenue, but they often lack the business and tech tooling to quickly and easily integrate with these fragmented systems and complex booking processes. Each agency has different needs, different size and scale, and BigTravel allows them to adapt the solution according to their needs.
“Going on holiday is supposed to be a fun experience, but shopping for flights, hotels, rental cars and all the other services needed for a trip requires visits to dozens of different websites for all those various providers,” said Mark Adams, senior vice president and general manager of EMEA at BigCommerce. “BigTravel will make it easier and significantly faster for travel agencies to deliver a unified customer experience that takes the pain out of planning a trip.”
There will be significant commercial benefits for travel industry operators. BigTravel creates a fantastic opportunity for online travel specialists and multi-channel travel and hospitality firms to leapfrog the competition, grow sales and lower technology operating costs. BigTravel prioritizes agent needs with a unified interface, AI-powered insights, and automated tools that streamline workflows and enable exceptional customer service. BigTravel enhances the work experience for travel agents by:
- Providing a unified interface for managing customer inquiries and bookings across channels;
- Automating routine tasks so agents can focus on high-value customer interactions;
- Simplifying the process of creating custom travel packages through an intuitive interface.
"In today's competitive travel market, which is still facing unique challenges in the wake of the pandemic, businesses need tools that not only boost their visibility but also streamline their operations,” Christopher J. Cook, a travel industry leader with over two decades of IT leadership experience at British Airways, P&O Ferries and other travel and hospitality companies. “A solution that offers frontend flexibility and speed, coupled with powerful ecommerce features is desperately needed in this industry. It will be extremely beneficial for travel companies of all sizes."
BigTravel is designed to streamline the online travel bookings process, enhance operational efficiency using real time data and deliver a hyper-personalized experience for every traveler. The solution offers the following key features to enhance travel experiences, reduce costs and enhance customer loyalty.
- Seamless Booking Process: Unlike legacy systems with clunky interfaces, BigTravel allows for the creation of stunning, mobile-optimized storefronts with sophisticated search, browse and buy experiences. This ensures a smooth booking experience for travelers across all devices.
- Personalized Offerings: Leveraging BigCommerce's powerful analytics, travel businesses can now offer personalized experiences and targeted promotions, moving away from one-size-fits-all approaches.
- Unified brand experience: BigCommerce allows for consistent brand presentation across all touchpoints, addressing the traditional issue of fragmented brand experiences across different platforms.
- Headless framework for ultimate flexibility: BigTravel leverages the BigCommerce Catalyst storefront architecture and the Makeswift content editor for fast and efficient marketing content changes, putting business users firmly in control of the experience.
- Real-time adaptability: The real-time control offered by BigTravel allows businesses to adjust strategies instantly, a significant improvement over traditional static pricing models.
- Fast-to-launch solution: BigTravel will reduce implementation time and cost and lower the risk of technology migration from legacy technology to a modern open SaaS platform that continues to evolve.
- Pre-integrated social and advertising channels with the ability to expand: Leveraging BigCommerce’s data integration, marketplaces integration and ad serving optimization technologies, BigTravel customers will be able list their inventory across channels to drive sales and lower the cost of paid media advertising. BigTravel will enable dynamic generation of text ads and retargeting interested consumers at scale across unlimited affiliate and remarketing ad channels.
“Ubique Digital has a proven record of delivering digital transformation projects that push the travel industry forward,” said Nandakumar Balasubramanian, partner at Ubique Digital. “The openness and composability of BigCommerce’s platform make it the perfect backend commerce engine to power a better frontend user experience. This collaboration is a game changer for travel and tourism.”
BigCommerce supports numerous travel and hospitality brands around the world, including IAG Loyalty’s The Wine Flyer, the Smithsonian store and Mt. Hood Meadows ski resort.
BigCommerce will provide demos of BigTravel Accelerator at Ecommerce Expo, Stand L10, Sept. 18-19 in
To learn more about BigTravel or request a demo, click here.
1 Total contribution of travel and tourism to gross domestic product (GDP) worldwide in 2019 and 2023, with a forecast for 2024 and 2034, Statista, April 2024
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands and retailers of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Burrow, Coldwater Creek, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, United Aqua Group and Uplift Desk. For more information, please visit www.bigcommerce.com or follow us on X and LinkedIn.
About Ubique Digital
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View source version on businesswire.com: https://www.businesswire.com/news/home/20240918891404/en/
Media:
Brad Hem
pr@bigcommerce.com
Source: BigCommerce
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