Bestway Europe Unlocks New Market Potential and Accelerates Business Growth with BigCommerce

Rhea-AI Summary

BigCommerce (BIGC) partners with Bestway Europe to launch Bestway Italy and Bestway France on its platform, aiming to enhance user experiences and expand its business in Europe. Bestway's digital transformation strategy focuses on providing premier customer experiences and staying ahead of competition.

Insights

Market Research Analyst

The strategic move by Bestway Europe to adopt a headless, composable front-end for their ecommerce platform signifies a significant shift towards a more agile and customer-centric approach in the retail sector. This transition allows for a more personalized shopping experience, responsive to the nuanced preferences of consumers in different European markets. By leveraging BigCommerce's Open SaaS platform, Bestway aims to gain a competitive advantage through enhanced performance, security and scalability, which are critical factors in retaining customer loyalty and driving sales growth.

From a market research perspective, the adoption of a modular system that adheres to the MACH principle (Microservices-based, API-first, Cloud-native and Headless) is a forward-thinking decision. It reflects a broader industry trend where retailers prioritize flexibility and speed to market over the traditional, more rigid systems. This approach can potentially lead to increased market penetration and customer retention rates, as it allows Bestway to rapidly adapt to market trends and consumer demands.

Financial Analyst

The announcement of Bestway Europe's expansion into Italy and France through BigCommerce's platform could have important financial implications for both companies. For Bestway, the shift to a composable commerce architecture is likely to result in an initial increase in capital expenditure to cover the costs of digital transformation. However, this investment is expected to lead to long-term cost savings due to lower total cost of ownership and increased operational efficiencies.

From an investor's standpoint, BigCommerce's partnership with Bestway Europe and other major brands showcases its capability to support enterprise-level clients, which could positively impact BigCommerce's (Nasdaq: BIGC) stock performance. The market will be watching closely for the success of these implementations, which may serve as a bellwether for future adoption by other large enterprises, potentially driving up BigCommerce's market share and revenue.

Ecommerce Technology Expert

The transition to headless commerce is a response to the limitations of monolithic systems, which are often inflexible and costly to scale. In contrast, a headless architecture separates the front-end and back-end, enabling companies like Bestway to independently update the user experience without overhauling the entire system. The technical agility offered by a headless approach is particularly beneficial for businesses operating in diverse international markets, where localization and customization are key to success.

Furthermore, the partnership with Adiacent for the design of the composable site reflects the importance of choosing technology partners with domain expertise. This collaboration is critical in developing a robust digital commerce infrastructure that is capable of supporting complex, multi-regional ecommerce strategies. The use of enterprise components in a headless architecture could become an industry norm, as it allows businesses to integrate the latest technologies and manage cross-border commerce more efficiently.

Taking a composable approach with a headless front-end, Bestway Europe maximizes the flexibility and customization to create compelling customer experiences, simplify complexities and swiftly adapt to dynamic market conditions

AUSTIN, Texas & MILAN--(BUSINESS WIRE)-- BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced Bestway Europe, one of Europe’s largest producers of high-quality and innovative sporting and leisure products, has launched Bestway Italy and Bestway France on its platform aiming to expand its business and offer enhanced user experiences. Central to Bestway’s growth strategy is the digital transformation of its brand to offer premier customer experiences at every touchpoint, while expanding into Italy and France with more European markets to follow.

Bestway Europe launches Bestway Italy and Bestway France on its BigCommerce platform aiming to expand its business and offer enhanced user experiences. (Graphic: Business Wire)

"Our mission is to establish ourselves as a frontrunner in the digital landscape, providing unparalleled customer service to our loyal shoppers in Italy, France and across Europe,” said Simone Zesi, CEO of Bestway Europe. “We recognize the significance of digital transformation in reshaping industries, and our unwavering commitment to digital innovation enables us to deliver exceptional value, meet evolving customer needs and solidify our position as a leader in the market. Embracing this transformation is not only crucial to our success, but also essential in staying ahead of the competition and ensuring our customers receive the best possible solutions."

Security, performance and scalability limitations with Bestway’s existing monolithic ecommerce system resulted in a high total cost of ownership, compelling them to seek a more flexible, modular solution that could grow with the company. Bestway turned to BigCommerce agency partner Adiacent to design a composable, headless site with robust enterprise components that unlocked possibilities that would have otherwise been complex and resource-intensive to implement.

“When building a complex project like Bestway Europe’s market sites, it is of utmost importance to maintain transparency, choose the right technology stack that grants openness and flexibility, adopt solutions to workflows and ultimately embrace change. No digital commerce project is the same, and working with BigCommerce whose strong domain expertise and valuable technology partners were absolutely instrumental to the project's success,” said Tomasso Galmacci, digital commerce consultant at Adiacent.

By adopting a composable commerce approach, Bestway is able to swiftly and seamlessly adapt to dynamic market conditions and evolving customer demands. Modular building blocks following the MACH principle helps Bestway seamlessly implement a robust cross-border strategy to efficiently cater to the unique requirements of diverse markets and regions, propelling their growth and market penetration.

“The BigCommerce project is instrumental in propelling Bestway's ecommerce capabilities to an advanced level, encompassing both the front-end and back-end functionalities. As we anticipate the technologies and possibilities that lie ahead in the coming years, it is imperative to have flexible tools that facilitate seamless integration of new features, without the need for frequent project overhauls. By adopting such agile tools, we ensure continuous updates and uphold a user experience that remains in sync with the ever-evolving market landscape and future developments," said Enrico Ticozzi, ecommerce, IT & legal director of Bestway Europe.

Bestway Europe joins a growing list of enterprise merchants using BigCommerce’s composable commerce architecture including Selle Italia, Bluespresso B.V., the Dutch distributor for Lavazza, Ted Baker, MKM Building Supplies, Jimmy Brings and Cambio Bike.

“B2C and B2B ecommerce is growing rapidly in Italy, and mid-to large retail brands are capitalizing on headless composable commerce to future-proof their ecommerce operations and fuel innovation and success,” said Mark Howes, vice president of Southern Europe at BigCommerce. “Bestway is an excellent example, and together with our trusted partner Adiacent, we look forward to helping Bestway enter new markets and accelerate growth.”

To learn more about BigCommerce’s enterprise ecommerce solutions, click here.

About BigCommerce

BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands and retailers of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Burrow, Coldwater Creek, Francesca’s, Harvey Nichols, King Arthur Baking Co., La Perla, MKM Building Supplies, United Aqua Group and Uplift Desk. For more information, please visit www.bigcommerce.com or follow us on X, LinkedIn, Instagram and Facebook.

BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240219574972/en/

Dana Marruffo

pr@bigcommerce.com

Source: BigCommerce

FAQ

What is the purpose of Bestway launching Bestway Italy and Bestway France on BigCommerce?

Bestway aims to expand its business and offer enhanced user experiences in Europe through this partnership.

Who is the CEO of Bestway Europe and what is their mission?

Simone Zesi is the CEO of Bestway Europe, and their mission is to establish themselves as a digital frontrunner in Europe, providing unparalleled customer service.

Why did Bestway choose to work with BigCommerce for their digital transformation?

Bestway sought a more flexible, modular solution to overcome security, performance, and scalability limitations with their existing ecommerce system.

What approach did Bestway adopt for their ecommerce strategy?

Bestway adopted a composable commerce approach, enabling them to adapt to dynamic market conditions and evolving customer demands swiftly.

Which other enterprise merchants have partnered with BigCommerce for composable commerce?

Selle Italia, Bluespresso B.V., Ted Baker, MKM Building Supplies, Jimmy Brings, and Cambio Bike are some of the enterprise merchants using BigCommerce's composable commerce architecture.