Big Lots' new holiday ad campaign features celebrity 'BIGionaires' Molly Shannon, Eric Stonestreet
Big Lots (NYSE: BIG) has launched a new holiday ad campaign featuring celebrities Molly Shannon and Eric Stonestreet, promoting their brand message to celebrate the "Have-it-all-idays!" The campaign includes commercials on national and local TV, digital platforms, and social media, encouraging customers to shop for exceptional deals this holiday season. Big Lots emphasizes providing a unique shopping experience with affordable prices across a diverse range of products. The campaign builds on its earlier 'Be A BIGionaire' initiative, aiming to enhance brand recognition and customer engagement.
- Launch of holiday campaign featuring celebrities to enhance brand visibility.
- Emphasis on exceptional prices and unique shopping experiences attracting customer interest.
- Continuation of 'Be A BIGionaire' campaign suggesting increased brand consideration and customer loyalty.
- None.
COLUMBUS, Ohio, Dec. 9, 2021 /PRNewswire/ -- Big Lots, Inc. (NYSE: BIG), one of the largest discount retailers in the U.S., is encouraging customers to go BIG this holiday in a new ad campaign featuring familiar TV personalities and celebrity "BIGionaires" Molly Shannon of "Saturday Night Live" fame and Eric Stonestreet from "Modern Family." The campaign, airing now, comes to life in a series of spots deployed across local and national television, radio, digital, video, mobile and social channels as well as in stores.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8969151-big-lots-molly-shannon-eric-stonestreet-holiday-campaign/
"Everyone can identify with Molly and Eric's fun-loving personalities, which shine through in a big way in this newest, holiday-inspired continuation of our 'Be A BIGionaire' brand campaign," said Bruce Thorn, president and CEO of Big Lots. "This season, customers tell us they're going big, from holiday decorating to gifting and everything in between, and we're inviting them to have a wonderful 'Have-it-all-iday' with exceptional prices and surprising products at Big Lots."
"Happy 'Have-it-all-idays'! Eric and I had a blast being 'BIGionaires' in the Big Lots campaign," said Shannon. "I love the holiday season! It is so fun decorating and getting in the spirit. Big Lots is a fun, authentic brand that really understands its customers. The holiday concept is playful and silly and energetic so Eric and I (both 'BIGionaires' at heart) were able to play off of one another and have a blast being naughty and nice!"
The company, with the support of creative agency Tombras, unveiled its breakthrough "Be A BIGionaire" national brand campaign in May, inviting savvy shoppers to feel like a million bucks when they hunt for great deals at their neighborhood Big Lots. The fresh holiday creative is a continuation of the "BIGionaire" launch, which continues to show a significant increase in consumers' brand consideration to shop at and recommend Big Lots as a fun retail destination offering exceptional value and treasures throughout the store.
Big Lots features a unique shopping experience — part treasure hunt, part everyday necessities, along with special Big Buys — items bought in limited quantities at exceptional prices. Customers can choose to pay online with Apple Pay, Google Pay and PayPal, or opt to pay later for select purchases on biglots.com in four interest-free payments using PayPal Pay in 4. Shoppers can also take advantage of in-store and curbside pickup as well as same-day and two-day delivery options.
About Big Lots
Headquartered in Columbus, Ohio, Big Lots, Inc. (NYSE: BIG) is a neighborhood discount retailer and a Fortune 500 company, operating 1,428 stores in 47 states, as well as a best-in-class ecommerce platform with expanded capabilities via BOPIS, curbside pickup, Instacart and same day delivery. The company's product assortment is focused on home essentials: Furniture, Seasonal, Soft Home, Food, Consumables and Hard Home. Ranked #1 on Total Retail's 2020 Top 100 Omnichannel Retailers list and the recipient of Home Textiles Today's 2021 Retail Titan Award, Big Lots' mission is to help people Live BIG and Save Lots. The company strives to be the BIG difference for a better life by delivering exceptional value to customers through the ultimate treasure hunt shopping experience, building a "best places to grow" culture, rewarding shareholders with consistent growth and top-tier returns, and doing good in local communities. For more information about the company, visit biglots.com.
*About Pay in 4: Pay in 4 is available to consumers upon approval for purchases of
Media Contact:
Taylor Castillejo
Tombras
tcastillejo@tombras.com
(865) 257-0026
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SOURCE Big Lots, Inc.
