Baidu Launches ERNIE 4.5 Turbo, ERNIE X1 Turbo and New Suite of AI Tools to Empower Developers and Supercharge AI Innovation
Baidu unveiled two new AI models at Baidu Create 2025: ERNIE 4.5 Turbo and ERNIE X1 Turbo, featuring enhanced multimodal capabilities and lower costs. ERNIE 4.5 Turbo is priced at 20% of ERNIE 4.5's cost, while ERNIE X1 Turbo costs half of its predecessor.
The company also introduced Xinxiang, a multi-agent collaboration app covering 200 task types, and showcased highly convincing digital humans through their Huiboxing platform. Baidu announced an AI Open Initiative and integrated MCP (Model Context Protocol) into existing products to improve developer access.
The new ERNIE models offer competitive pricing with ERNIE X1 Turbo at RMB 1 per million input tokens and RMB 4 per million output tokens, while ERNIE 4.5 Turbo costs RMB 0.8 and RMB 3.2 per million tokens respectively. Baidu also committed to cultivating 10 million AI talents over the next five years and announced the third ERNIE Cup Innovation Challenge with RMB 70 million in investment prizes.
Baidu ha presentato due nuovi modelli di intelligenza artificiale al Baidu Create 2025: ERNIE 4.5 Turbo e ERNIE X1 Turbo, caratterizzati da capacità multimodali migliorate e costi ridotti. ERNIE 4.5 Turbo ha un prezzo pari al 20% di quello di ERNIE 4.5, mentre ERNIE X1 Turbo costa la metà del suo predecessore.
L'azienda ha inoltre introdotto Xinxiang, un'app di collaborazione multi-agente che copre 200 tipi di compiti, e ha mostrato umani digitali estremamente realistici attraverso la piattaforma Huiboxing. Baidu ha annunciato un'iniziativa AI Open e ha integrato il MCP (Model Context Protocol) nei prodotti esistenti per facilitare l'accesso agli sviluppatori.
I nuovi modelli ERNIE offrono prezzi competitivi: ERNIE X1 Turbo costa RMB 1 per milione di token in input e RMB 4 per milione di token in output, mentre ERNIE 4.5 Turbo costa rispettivamente RMB 0,8 e RMB 3,2 per milione di token. Baidu si è inoltre impegnata a formare 10 milioni di talenti AI nei prossimi cinque anni e ha annunciato la terza ERNIE Cup Innovation Challenge con premi per un investimento di 70 milioni di RMB.
Baidu presentó dos nuevos modelos de IA en Baidu Create 2025: ERNIE 4.5 Turbo y ERNIE X1 Turbo, con capacidades multimodales mejoradas y costos reducidos. ERNIE 4.5 Turbo tiene un precio equivalente al 20% del costo de ERNIE 4.5, mientras que ERNIE X1 Turbo cuesta la mitad que su predecesor.
La compañía también lanzó Xinxiang, una aplicación de colaboración multiagente que abarca 200 tipos de tareas, y mostró humanos digitales altamente realistas a través de su plataforma Huiboxing. Baidu anunció una iniciativa AI Open e integró el MCP (Model Context Protocol) en productos existentes para mejorar el acceso de los desarrolladores.
Los nuevos modelos ERNIE ofrecen precios competitivos: ERNIE X1 Turbo cuesta RMB 1 por millón de tokens de entrada y RMB 4 por millón de tokens de salida, mientras que ERNIE 4.5 Turbo cuesta RMB 0.8 y RMB 3.2 por millón de tokens respectivamente. Baidu también se comprometió a formar 10 millones de talentos en IA en los próximos cinco años y anunció el tercer Desafío de Innovación ERNIE Cup con premios por una inversión de 70 millones de RMB.
바이두는 Baidu Create 2025에서 두 가지 새로운 AI 모델인 ERNIE 4.5 Turbo와 ERNIE X1 Turbo를 공개했으며, 향상된 멀티모달 기능과 낮은 비용이 특징입니다. ERNIE 4.5 Turbo는 ERNIE 4.5 비용의 20%에 책정되었고, ERNIE X1 Turbo는 이전 모델의 절반 가격입니다.
또한, 회사는 200가지 작업 유형을 지원하는 다중 에이전트 협업 앱 Xinxiang을 선보였으며, Huiboxing 플랫폼을 통해 매우 사실적인 디지털 휴먼을 공개했습니다. 바이두는 AI 오픈 이니셔티브를 발표하고 기존 제품에 MCP(모델 컨텍스트 프로토콜)를 통합하여 개발자 접근성을 향상시켰습니다.
새로운 ERNIE 모델은 경쟁력 있는 가격을 제공하며, ERNIE X1 Turbo는 입력 토큰 100만 개당 RMB 1, 출력 토큰 100만 개당 RMB 4이고, ERNIE 4.5 Turbo는 각각 RMB 0.8과 RMB 3.2입니다. 바이두는 앞으로 5년간 1,000만 명의 AI 인재 양성을 약속했으며, 7,000만 RMB 규모의 상금이 걸린 세 번째 ERNIE 컵 혁신 챌린지를 발표했습니다.
Baidu a dévoilé deux nouveaux modèles d'IA lors de Baidu Create 2025 : ERNIE 4.5 Turbo et ERNIE X1 Turbo, dotés de capacités multimodales améliorées et de coûts réduits. ERNIE 4.5 Turbo est proposé à 20 % du prix d'ERNIE 4.5, tandis qu'ERNIE X1 Turbo coûte la moitié de son prédécesseur.
L'entreprise a également présenté Xinxiang, une application de collaboration multi-agents couvrant 200 types de tâches, et a montré des humains numériques très convaincants via sa plateforme Huiboxing. Baidu a annoncé une initiative AI Open et intégré le MCP (Model Context Protocol) dans ses produits existants pour faciliter l'accès des développeurs.
Les nouveaux modèles ERNIE offrent des tarifs compétitifs : ERNIE X1 Turbo coûte 1 RMB par million de tokens d'entrée et 4 RMB par million de tokens de sortie, tandis qu'ERNIE 4.5 Turbo coûte respectivement 0,8 RMB et 3,2 RMB par million de tokens. Baidu s'est également engagé à former 10 millions de talents en IA au cours des cinq prochaines années et a annoncé la troisième ERNIE Cup Innovation Challenge avec 70 millions de RMB de prix à la clé.
Baidu stellte auf der Baidu Create 2025 zwei neue KI-Modelle vor: ERNIE 4.5 Turbo und ERNIE X1 Turbo, die verbesserte multimodale Fähigkeiten und geringere Kosten bieten. ERNIE 4.5 Turbo kostet 20 % des Preises von ERNIE 4.5, während ERNIE X1 Turbo halb so viel wie sein Vorgänger kostet.
Das Unternehmen stellte außerdem Xinxiang vor, eine Multi-Agenten-Kollaborations-App, die 200 Aufgabentypen abdeckt, und präsentierte äußerst überzeugende digitale Menschen über die Huiboxing-Plattform. Baidu kündigte eine AI Open Initiative an und integrierte das MCP (Model Context Protocol) in bestehende Produkte, um den Entwicklern besseren Zugang zu ermöglichen.
Die neuen ERNIE-Modelle bieten wettbewerbsfähige Preise: ERNIE X1 Turbo kostet RMB 1 pro Million Eingabetoken und RMB 4 pro Million Ausgabetoken, während ERNIE 4.5 Turbo jeweils RMB 0,8 und RMB 3,2 pro Million Token kostet. Baidu verpflichtete sich außerdem, in den nächsten fünf Jahren 10 Millionen KI-Talente auszubilden, und kündigte die dritte ERNIE Cup Innovation Challenge mit Preisgeldern in Höhe von 70 Millionen RMB an.
- Significant cost reduction: ERNIE 4.5 Turbo priced at 20% of ERNIE 4.5 and 0.2% of GPT-4.5
- ERNIE X1 Turbo priced at 50% of its predecessor
- Strong user adoption: 40M paying users and 97M MAUs for Baidu Wenku's AI features
- 80M MAUs for Baidu Drive's AI features
- Expansion of task capabilities from 200 to planned 100,000 types in Xinxiang
- None.
Insights
Baidu's new AI models offer competitive pricing and performance against industry leaders, strengthening their market position while expanding developer ecosystem.
Baidu's simultaneous launch of ERNIE 4.5 Turbo and ERNIE X1 Turbo represents a significant advancement in their AI capabilities, particularly in multimodal processing. The company explicitly benchmarks these models against industry standards, claiming ERNIE 4.5 Turbo's multimodal capabilities are on par with GPT-4.1 and superior to GPT-4o across multiple benchmarks. Similarly, ERNIE X1 Turbo reportedly outperforms DeepSeek R1 and the latest V3 version.
What's technically noteworthy is Baidu's dramatic price reduction while claiming enhanced performance. ERNIE 4.5 Turbo is priced at just
The company's expansion beyond mere model development into application frameworks is technologically significant. Their Xinxiang multi-agent collaboration tool and digital human technology demonstrate practical implementations of their foundation models. The integration of MCP (Model Context Protocol) across Baidu's services creates a standardized interface for AI services—essentially a "universal socket" connecting external services with large models.
With concrete user metrics showing 40 million paying users for Baidu Wenku's AI features and 97 million MAUs, Baidu has demonstrated market adoption for its AI technologies. Their commitment to cultivate 10 million AI talents over five years further supports their ecosystem development strategy.
- Following the release of two models in mid-March, Baidu unveiled ERNIE 4.5 Turbo and ERNIE X1 Turbo today, which stand out for their multimodal capabilities, strong reasoning, and low costs. ERNIE 4.5 Turbo delivers faster responses while priced at
20% of ERNIE 4.5; ERNIE X1 Turbo, featuring enhanced capabilities, is half the price of ERNIE X1. - In addition to the models, Baidu also unveiled an array of AI applications, including Xinxiang, a multi-agent collaboration app, enabling full task delivery from a single sentence prompt, as well as highly convincing digital humans.
- Baidu also announced an AI Open Initiative as well as the integration of MCP into some existing products to enable effortless experience for the developers to access and utilize Baidu's suite of services.
"Our releases aim to empower developers to build the best applications — without having to worry about model capability, costs, or development tools," Li said in his keynote, addressing an audience of over 5,000 developers and tech enthusiasts. "Without practical applications, neither advanced chips nor sophisticated models hold value. While there will be a multitude of models, it is the applications that will truly dominate in the future. Applications are where true power lies," Li added.
ERNIE 4.5 Turbo and ERNIE X1 Turbo: Faster and Cheaper
Baidu introduced ERNIE 4.5 Turbo and ERNIE X1 Turbo at Create 2025, both of which feature enhanced multimodal capabilities, strong reasoning, low costs, and are available for users to access on ERNIE Bot now free of charge. The two models were launched to address common pain points in the industry, including single-modality, high-hallucination, slow-response and high-price, Li noted.
ERNIE X1 Turbo is an upgraded deep thinking reasoning model. Featuring a more advanced chain of thought, stronger deep thinking capabilities, and further enhanced multimodal and tool invocation abilities, it excels in Q&A, literary creation, and logical reasoning, outperforming DeepSeek R1 as well as the latest version of V3.
ERNIE X1 Turbo offers improved performance while being priced at half of ERNIE X1, making it only
ERNIE 4.5 Turbo demonstrates overall progress in hallucination reduction, logical reasoning, and coding abilities, with faster response. The multimodal capabilities of ERNIE 4.5 Turbo are on par with GPT-4.1 and superior to GPT-4o across multiple benchmarks. For ERNIE 4.5 Turbo, the input price is only
Both ERNIE 4.5 Turbo and X1 Turbo have further enhanced their multimodal capabilities. "Multimodality will become a standard feature of future foundation models. The market for pure text-based models will shrink, while the market for multimodal models will continue to grow," Li predicted in his keynote.
The two models follow the launch of ERNIE 4.5, the company's first native multimodal foundation model, and ERNIE X1, a multimodal deep-thinking reasoning model capable of tool use, both of which received strong market recognition after their debut on March 16, 2025.
AI Application Frontrunners: Highly Convincing Digital Humans and Multi-agent Tool Xinxiang
The highly convincing digital human is one of the key applications that exemplify the capabilities of multimodality. "AI digital humans are one of the most exciting breakthrough applications in 2025," Li said in his speech.
Li introduced Baidu's highly convincing AI digital human, which features ultra-realistic voice and appearance, as well as more professional content-generation and more flexible interactions. Baidu's Huiboxing, a digital human livestream platform powered by AI, now offers a feature to create a digital human in one click where users can upload a video as short as two minutes before the system can generate a personalized digital human ready to go live.
Over the past year, agents have transitioned from a niche concept to a core field of AI applications. Notably, coding agents have rapidly gained traction, with Baidu offering tools like Comate for code assistance and Miaoda, a no-code platform for multi-agent collaboration. In March, Miaoda was made available to the public, allowing users to generate applications with a single sentence.
"There are nearly 30 million programmers and 8 billion people globally. As technologies become more accessible, everyone can possess the capabilities of a programmer," said Li.
At the event, Baidu also officially released the multi-agent collaboration app Xinxiang, a "general super agent" capable of solving complex problems for users in a one-stop manner. Currently, Xinxiang covers 200 task types in scenarios such as knowledge-analysis, travel-planning, studying, and office work. In the future, Baidu plans to expand the number of task types to over 100,000.
Li also introduced Cangzhou OS, the first content operating system jointly launched by Baidu Wenku and Baidu Drive. Powered by Cangzhou OS, Baidu Drive has launched AI Note, the industry's first multimodal AI note-taking tool. Users can generate quick notes, mind maps, and quizzes from watching educational videos with just a single click.
To date, Baidu Wenku's AI features have amassed 40 million paying users and 97 million monthly active users (MAUs), while Baidu Drive's AI features serve more than 80 million MAUs.
Building a Thriving Ecosystem: AI Open Initiative, MCP and ERNIE Cup
Addressing the booming AI application market, Baidu introduced a series of initiatives aimed at supporting AI developers in adapting to the emerging trend.
Baidu Search Open Platform has launched the AI Open Initiative (sai.baidu.com), providing developers of AI agents, H5 pages, mini programs, and standalone apps with traffic and monetization opportunities, as well as access to the latest AI services through a diversified content and service distribution system.
Also at the event, Baidu announced full support to enable developers to adopt Model Context Protocol (MCP). Li compared MCP to installing a "universal socket" for AI — enabling seamless connections between external services and large models through standardized interfaces. Live demos showcased the integration of MCP across a series of Baidu proprietary services, including the Baidu Qianfan Foundation Model Platform, Baidu Search, e-commerce, and Baidu Drive.
To further support innovation in AI, Baidu announced the third ERNIE Cup Innovation Challenge at Create 2025. This year's challenge will double the prize amounts from previous years, offering up to
At the same time, Baidu announced that over the next five years, the company will scale up its efforts to cultivate an additional 10 million AI talents for society.
Baidu Create is Baidu's annual tech event for the developer community, serving as a platform for technology launches and knowledge exchange. This year's conference centered around the theme of "Models Lead, APPs Rule" and featured six sub-forums on subjects such as MCP, agents, DeepSeek and more.
About Baidu
Founded in 2000, Baidu's mission is to make the complicated world simpler through technology. Baidu is a leading AI company with strong internet foundation, trading on the NASDAQ under "BIDU" and HKEX under "9888." One Baidu ADS represents eight Class A ordinary shares.
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