An email has been sent to your address with instructions for changing your password.
There is no user registered with this email.
Sign Up
To create a free account, please fill out the form below.
Thank you for signing up!
A confirmation email has been sent to your email address. Please check your email and follow the instructions in the message to complete the registration process. If you do not receive the email, please check your spam folder or contact us for assistance.
Welcome to our platform!
Oops!
Something went wrong while trying to create your new account. Please try again and if the problem persist, Email Us to receive support.
Boohoo Enters Indian Market in Partnership with Myntra
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Very Positive)
Tags
partnership
Rhea-AI Summary
Boohoo Group is entering the Indian fashion market via Myntra, launching its popular brands boohoo, Dorothy Perkins (DP), and Nasty Gal. The collection will feature over 1500 styles including dresses, tops, bottoms, and footwear. This strategic move coincides with Myntra’s End of Reason Sale, aiming to attract fashion-forward consumers. CEO John Lyttle emphasized the opportunity within the Indian market. Boohoo Group has a strong global presence, selling to over 8 million customers across more than 100 countries.
Positive
Launch of boohoo, DP, and Nasty Gal in India through Myntra expands market presence.
Introduction of over 1500 trendy styles caters to the Indian fashion market.
Strategic partnership with Myntra is expected to leverage their digital-first approach.
Strong global brand recognition with a history of successfully appealing to fashion-savvy consumers.
Negative
None.
Boohoo Group will launch its much-loved brands, boohoo, Dorothy Perkins (DP), and Nasty Gal on the platform - The three brands will offer an array of uber-chic and trendy styles across categories like Dresses, Tops, Bottoms, and Footwear
BENGALURU, India--(BUSINESS WIRE)--
Trendsetting UK-based iconic fashion house, Boohoo Group(LON: BOO), has marked its foray into the Indian market with Myntra. Boohoo, Dorothy Perkins (DP) and Nasty Gal will offer over 1500 on-trend and fresh styles across categories like dresses, tops, bottoms, and footwear, as a part of the much anticipated launch.
BOOHOO X Myntra (Photo: Business Wire)
Right in time to kick off the party season, the association will witness Boohoo and Nasty Gal cater to fashion-forward Indian consumers for the first time, following the brand's acquisition by the Boohoo Group. DP offers versatile, feminine, and elegant fashion for every woman, while Nasty Gal offers trendy, distinct, and edgy looks with inspiration from vintage as well as runway trends. boohoo focuses on striking yet easy styles for everyday fashion consumers to confidently own their narrative.
Ahead of Myntra’s flagship End of Reason Sale, the collection from the Boohoo Group will consist of looks inspired by global trends like funky animal prints, classy florals, subtle shimmer, and dramatic glitter, across segments like dresses, tops, bottoms, and sweatshirts, among others. DP and boohoo also have a strong offering across footwear that include heels, casual shoes, platform heels and espadrilles among others. Catering to fashion forward women across ages, the brands offer products at attractive prices across boohoo, DP and Nasty Gal.
As a seasoned leader in fashion, boohoo’s vision is to empower a global social generation to look and feel confident everyday, across occasions. boohoo supplies fashion to more than 100 countries, including major markets like the USA, UK, France, and Australia. Targeted towards free-thinking women, Nasty Gal’s collection primarily consists of bold and eclectic pieces catering to customers from over 60 countries since 2006, while DP continues to be a legacy brand, best known for their fun, feminine and versatile line. The brands have successfully established themselves as some of the most desirable and on-trend brands across the globe.
The three distinct brands will be housed under a dedicated Online Brand Store (OBS) on Myntra, to enable shoppers to easily browse and discover their favorites across the brand catalogs. The brands will also indulge in compelling marketing activities that include influencer activation and visibility across Myntra’s path breaking social commerce initiative, M-Live.
On their India foray through Myntra, John Lyttle, CEO, Boohoo Group, said, “We are thrilled to be partnering with Myntra as our strategic partner in India. The Indian market represents a fantastic opportunity for the Boohoo Group and Myntra’s digital first approach makes this a great strategic partnership.”
Speaking on partnering with the Boohoo Group, Sharon Pais, Chief Business Officer, Myntra, said, “We are ecstatic to bring the Boohoo Group to India and be their partner of choice as they foray into this geography. At the back of our unmatched reach and cutting edge tech interventions, Myntra continues to be at the forefront of enabling access to sought after global brands for consumers and drive the vision of leading brands to effectively reach fashion-forward Indian consumers. Boohoo, DP and Nasty Gal are poised to be well received by discerning fashion conscious consumers in the region and we are excited to aid them in this journey.”
About the boohoo Group
Leading the fashion e-commerce market and founded in Manchester in 2006, the group started life as boohoo.com, an inclusive and innovative brand targeting young, value-oriented customers. For over ten years, boohoo has been pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7. In early 2017, the group extended its customer offering through the acquisitions of the vibrant fashion brand PrettyLittleThing, and free-thinking brand Nasty Gal. United by a shared customer value proposition, our brand's design, source, market, and sell great quality clothes, shoes and accessories at unbeatable prices. This investment proposition has helped the group grow from a single brand into a major multi-brand online retailer, leading the fashion e-commerce market for 16 to 30-year-olds around the world. The boohoo group has continued to further strengthen its multi-brand platform, in 2019, the group acquired online womenswear retailer Miss Pap and UK brands Karen Millen and Coast. Today the boohoo group sells to over 8 million ever-growing customers globally.
