Avive Welcomes Katerina Miras as Vice President of Marketing
Avive Solutions, Inc., a manufacturer of innovative Automated External Defibrillators (AEDs) and software solutions, has appointed Katerina Miras as their Vice President of Marketing. Miras, with extensive experience in medtech, brings expertise in creating healthcare brands that accelerate commercial growth. She previously held leadership roles at Medivis and Butterfly Network (NYSE: BFLY), where she contributed to significant market share growth and brand recognition.
As VP of Marketing, Miras will focus on enhancing Avive's brand identity, driving awareness, and leading the company's marketing strategy in the AED and cardiac arrest response space. Her vision includes increasing the presence of Avive's AEDs in key markets and championing the company's mission to improve Sudden Cardiac Arrest outcomes through faster, more connected care.
Avive Solutions, Inc., un produttore di innovativi Defibrillatori Automatici Esterni (AED) e soluzioni software, ha nominato Katerina Miras come Vicepresidente Marketing. Miras, con una vasta esperienza nel settore medtech, porta con sé competenze nella creazione di marchi nel settore sanitario che accelerano la crescita commerciale. In precedenza ha ricoperto ruoli di leadership presso Medivis e Butterfly Network (NYSE: BFLY), dove ha contribuito a una significativa crescita della quota di mercato e del riconoscimento del marchio.
Come VP di Marketing, Miras si concentrerà su il miglioramento dell'identità del marchio di Avive, sull'aumento della consapevolezza e sulla guida della strategia di marketing dell'azienda nel settore degli AED e nella risposta all'arresto cardiaco. La sua visione include l'aumento della presenza degli AED di Avive nei mercati chiave e la promozione della missione dell'azienda di migliorare gli esiti dell'arresto cardiaco improvviso attraverso una cura più rapida e connessa.
Avive Solutions, Inc., un fabricante de innovadores Desfibriladores Externos Automáticos (DEA) y soluciones de software, ha nombrado a Katerina Miras como su Vicepresidenta de Marketing. Miras, con una amplia experiencia en medtech, aporta su experticia en la creación de marcas de salud que aceleran el crecimiento comercial. Anteriormente ocupó cargos de liderazgo en Medivis y Butterfly Network (NYSE: BFLY), donde contribuyó al crecimiento significativo de la cuota de mercado y el reconocimiento de la marca.
Como VP de Marketing, Miras se centrará en mejorar la identidad de marca de Avive, aumentar la concienciación y liderar la estrategia de marketing de la empresa en el espacio de DEA y respuesta a arrestos cardiacos. Su visión incluye aumentar la presencia de los DEA de Avive en mercados clave y promover la misión de la empresa de mejorar los resultados del paro cardiaco súbito a través de un cuidado más rápido y conectado.
Avive Solutions, Inc.는 혁신적인 자동 외부 제세동기(AED) 및 소프트웨어 솔루션을 제조하는 회사로서 Katerina Miras를 마케팅 부사장으로 임명했습니다. Miras는 메드테크 분야에서의 광범위한 경험을 바탕으로, 상업적 성장을 가속화하는 헬스케어 브랜드 구축에 대한 전문성을 제공합니다. 그녀는 Medivis와 Butterfly Network(NYSE: BFLY)에서 리더십 역할을 수행하며 시장 점유율 증가 및 브랜드 인지도 향상에 기여했습니다.
마케팅 부사장으로서 Miras는 Avive의 브랜드 정체성을 강화하고 인지도를 높이며 회사의 마케팅 전략을 이끄는 데 집중할 것입니다 AED 및 심정지 대응 분야에서. 그녀의 비전은 Avive의 AED가 주요 시장에서의 존재감을 높이고, 보다 빠르고 연결된 치료를 통해 갑작스러운 심정지 결과를 개선하는 회사의 사명을 주도하는 것입니다.
Avive Solutions, Inc., un fabricant de défibrillateurs externes automatisés (DEA) innovants et de solutions logicielles, a nommé Katerina Miras au poste de Vice-Présidente Marketing. Miras, forte d'une vaste expérience dans le secteur de la medtech, apporte son expertise dans la création de marques de santé qui accélèrent la croissance commerciale. Elle a précédemment occupé des postes de direction chez Medivis et Butterfly Network (NYSE: BFLY), où elle a contribué à une croissance significative de la part de marché et à la reconnaissance de la marque.
En tant que VP Marketing, Miras se concentrera sur l'amélioration de l'identité de marque d'Avive, l'augmentation de la notoriété et la direction de la stratégie marketing de l'entreprise dans le domaine des DEA et des réponses aux arrêts cardiaques. Sa vision inclut l'augmentation de la présence des DEA d'Avive sur les marchés clés et la promotion de la mission de l'entreprise d'améliorer les résultats des arrêts cardiaques soudains grâce à des soins plus rapides et connectés.
Avive Solutions, Inc., ein Hersteller innovativer Automatischer Externer Defibrillatoren (AED) und Softwarelösungen, hat Katerina Miras zur Vizepräsidentin Marketing ernannt. Miras bringt umfangreiche Erfahrung im Medtech-Bereich mit und verfügt über Fachkenntnisse in der Entwicklung von Gesundheitsmarken, die das kommerzielle Wachstum beschleunigen. Zuvor hatte sie Führungspositionen bei Medivis und Butterfly Network (NYSE: BFLY) inne, wo sie zu einem signifikanten Marktwachstum und Markenbekanntheit beigetragen hat.
Als VP Marketing wird Miras sich darauf konzentrieren, Avives Markenidentität zu verbessern, das Bewusstsein zu steigern und die Marketingstrategie des Unternehmens im Bereich der AED und der Reaktion auf Herzstillstände zu leiten. Ihre Vision umfasst die Steigerung der Präsenz von Avives AEDs in wichtigen Märkten und die Förderung der Unternehmensmission, die Ergebnisse von plötzlichen Herzstillständen durch schnellere und vernetzte Versorgung zu verbessern.
- Appointment of experienced marketing leader Katerina Miras as VP of Marketing
- Miras' track record of success in medical device and healthcare technology industries
- Potential for enhanced brand identity and increased market awareness
- None.
"I am honored to join Avive's leadership team at such a transformative time for the company. The opportunity to lead the marketing efforts for a mission-driven organization that is reshaping the AED industry motivates me. At Avive, we're driven by a simple truth: the status quo is no longer acceptable. For decades, cardiac arrest survival has been stagnant, but we have the power to change that. We're here to lead a revolution in pre-hospital emergency care, inspired by the vision of our founders, to give every life the opportunity to be saved when it matters most."
KATERINA MIRAS, AVIVE'S VP of MARKETING
With a strong track record of success, Katerina Miras has spent most of her professional career in various leadership roles within the medical device and healthcare technology industries. Prior to joining Avive, Miras was the Head of Marketing and Strategic Partnerships at Medivis, where she redefined the brand, being recognized as Fast Company's 2024 Innovation by Design Award and Most Innovative Companies Award. She also spearheaded strategic initiatives that led to significant market share growth and brand recognition. Before that, as Director of Marketing at Butterfly Network (NYSE: BFLY), Miras played a key role in shaping the brand, launching their first and second-generation products across human and veterinary verticals, and helped lead the company through its IPO. Miras is known for her ability to craft compelling narratives that resonate with both consumers and healthcare professionals.
"We are excited to welcome Katerina to our leadership team at Avive. Her extensive experience in the healthcare sector and her proven ability to drive growth through innovative marketing strategies make her the perfect fit to lead our marketing efforts at this exciting time of growth for the Company," said Sameer Jafri, Avive's Co-Founder and CEO. "Katerina's leadership will be instrumental as we continue to expand our reach and work to solidify Avive's position as a leader in the AED industry."
SAMEER JAFRI, AVIVE'S CO-FOUNDER AND CEO
As Vice President of Marketing, Miras will focus on enhancing Avive's brand identity, driving awareness, and leading the company's marketing strategy as it continues to innovate in the AED and cardiac arrest response space. Her vision for the future includes not only increasing the presence of Avive's AEDs in key markets but also championing the company's mission to save lives by improving Sudden Cardiac Arrest outcomes through faster, more connected care.
"What excites me most about Avive is the unwavering commitment from a team so passionate and dedicated to making a real, tangible difference," Miras shared. "It is clear that Avive believes in transforming moments of loss into stories of survival. Each of us has felt the pain of losing someone we love, but through our innovative technology, we bring hope. My personal vision is to ensure that in those critical moments, we can be there for the people who mean the most to us—so that another shared meal, another story told, and another cherished memory can be made with our loved ones."
ABOUT AVIVE SOLUTIONS, INC.
Avive Solutions is revolutionizing Sudden Cardiac Arrest response with innovative products that bring together a 21st-century AED device and first-of-its-kind software solutions. With the award-winning Avive Connect AED, Avive is the first new company to bring an AED to market in the
Media Contact:
Kyle Noble
Senior Marketing Manager
Avive Solutions, Inc.
kyle@avive.life
(415) 287-6881
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SOURCE Avive Solutions, Inc.
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