Forget the Spicy Chicken Sandwich Wars, BurgerFi Is About To Start the Battle of the Spicy Burger
BurgerFi is launching the SWAG Burger, a Spicy Wagyu Burger, available from March 15, 2021 to May 9, 2021. This new addition follows the success of the Spicy Fi’ed Chicken Sandwich, reinforcing BurgerFi’s focus on premium offerings. The burger comprises a double wagyu and brisket blend, charred jalapeños, candied ghost pepper bacon, and habanero pepper jack cheese. BurgerFi carried out a consumer research study with over 2,500 participants to gauge interest in this unique product. The introduction reflects the company's dedication to innovating within the fast-casual dining segment.
- SWAG Burger launch expected to boost customer interest.
- Innovative use of wagyu beef may enhance brand image.
- Consumer research involved 2,500 participants, indicating strong market validation.
- Limited availability may limit potential sales volume.
- Risk of higher ingredient costs impacting margins.
BurgerFi Revives the Spicy Sandwich Wars With SWAG By Adding Spicy Wagyu Burger to Menus for a Limited Time
PALM BEACH, Fla., March 09, 2021 (GLOBE NEWSWIRE) -- After having nationwide success with the Spicy Fi’ed Chicken Sandwich, BurgerFi International Inc. (Nasdaq: BFI, BFIIW) is launching a new type of sandwich war and this one has to do with burgers. The SWAG burger (Spicy Wagyu Burger) will be added to BurgerFi menus nationwide for a limited time starting March 15, 2021 and ending May 9, 2021.
While BurgerFi's menu is an array of chef-inspired selections and high-quality wagyu beef, it was only natural for the premium, fast casual concept to take it to the next level with a one of a kind spicy burger sensation. The SWAG burger features a double wagyu and brisket blend burger, charred jalapeños, candied ghost pepper bacon to pack the heat, sweet tomato relish to add a bit of sweet, habanero pepper jack cheese, and hot steak sauce.
For the new product, BurgerFi initiated a consumer research study focused on the initial reaction to the product utilizing its savory description to test the appeal. They conducted a concept test on the flavor, build, product name and price. Over 2,500 participants were part of the study with approximately 500 people per concept tested. The research proved invaluable in determining the selection of wagyu beef versus angus beef in the burger.
“BurgerFi’s foundation is burgers and because the spicy chicken wars have been part of the cultural conversation over the past few years, we wanted to bring the heat within a category that we pride ourselves in,” says Paul Griffin, BurgerFi’s Chief Culinary Officer who has been redefining the way their guests eat burgers since its inception in 2011. “Once we had the idea of the spicy burger, it was fun to start playing with ingredients and textures. The candied ghost pepper bacon is perfect for those guests who are more adventurous. That mixed with the boldness of wagyu and creaminess and kick of habanero pepper jack cheese really rounds out the burger to make it one of the most flavorful menu items created at BurgerFi.”
From March 15, 2021 until May 9, 2021, the SWAG Burger will be available in-store, online and through the BurgerFi app, as well as through third party delivery, at participating locations. For more information and to find the nearest location, visit www.burgerfi.com and download the BurgerFi app.
“The SWAG burger takes our unique wagyu beef offering featured in our CEO Burger and kicks it up a notch with different textures and flavors that create a daring spiciness with each bite,” says Julio Ramirez, BurgerFi’s CEO. “Creating this spicy burger sensation is another example of how we’re RedeFining the way the world eats burgers. BurgerFi will always find ways to continue to grow, pioneer trends and create iconic offerings as part of our mission to provide the best burger experience.”
About BurgerFi International (Nasdaq: BFI, BFIIW)
Established in 2011, BurgerFi is among the nation's fastest-growing better burger concepts with approximately 125 BurgerFi restaurants domestically and internationally. The concept is chef-founded and is committed to serving fresh food of transparent quality. BurgerFi uses
Forward-Looking Statements
This press release may contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), including BurgerFi's estimates of its future business outlook, prospects or financial results. Statements regarding BurgerFi's objectives, expectations, intentions, beliefs or strategies, or statements containing words such as "believe," "estimate," "project," "expect," "intend," "may," "anticipate," "plans," "seeks," "implies," or similar expressions are intended to identify such forward-looking statements. It is important to note that BurgerFi's actual results could differ materially from those in such forward-looking statements, and undue reliance should not be placed on such statements. Statements about the effects of the COVID-19 pandemic on our business, operations, financial performance and prospects may constitute forward-looking statements and are subject to the risk that the actual impacts may differ, possibly materially, from what is reflected in those forward-looking statements due to factors and future developments that are uncertain, unpredictable and in many cases beyond our control, including the scope and duration of the pandemic, actions taken by governmental authorities in response to the pandemic, and the direct and indirect impact of the pandemic. Among the important factors that could cause such actual results to differ materially are (i) the impact of any economic recessions in the U.S. and other parts of the world, (ii) fluctuations in the global economy, (iii) BurgerFi's ability of maintaining its margins, (iv) changes in applicable accounting principles or interpretations of such principles, (v) delays in BurgerFi's ability to develop new products and services and market acceptance of new products and services, (vi) rapid technological change, (vii) BurgerFi's ability to attract and retain key management personnel, (viii) the existence of substantial competition, and (ix) other risk factors listed from time to time in BurgerFi's Exchange Act reports and other filings with the Securities and Exchange Commission. All forward-looking statements included in this press release are made as of the date hereof, and BurgerFi undertakes no obligation to update any such forward-looking statements, whether as a result of new information, future events, or otherwise
Investor Relations Contact:
Gateway Investor Relations
Cody Slach
(949) 574-3860
BFI@GatewayIR.com
Company Contacts:
BurgerFi International Inc.
Ashley Spitz, IR@burgerfi.com
Media Relations Contact:
Quinn PR
Laura Neroulias, LNeroulias@quinn.pr
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/de84513f-490f-4ca3-8a96-d78c56749610
FAQ
What is the SWAG Burger and when will it be available?
Why is BurgerFi introducing the SWAG Burger?
What ingredients are in the SWAG Burger?
How many participants were involved in the consumer research for the SWAG Burger?
What are the stock symbols for BurgerFi?
