BurgerFi® To Debut Prime Rib Burger at South Beach Wine and Food Festival

Rhea-AI Summary

BurgerFi announces a new Prime Rib Burger for the South Beach Wine and Food Festival, with a 'Prime Day' promotion on February 28 offering a $6 burger with a Coca-Cola Freestyle purchase. The brand aims to defend its 'Best Burger' title at the SOBEWFF Burger Bash, showcasing their commitment to quality ingredients and culinary innovation.

BurgerFi "Prime Day" promotion on February 28 - $6 Prime Rib Burger with a purchase of a Coca-Cola Freestyle

FORT LAUDERDALE, Fla., Feb. 20, 2024 /PRNewswire/ -- BurgerFi^®, owned by BurgerFi International, Inc. (Nasdaq: BFI, BFIIW) ("BurgerFi"), is ready for prime time at the South Beach Wine and Food Festival. The better burger brand is aiming to defend its crown of The Very Best Burger at SOBEWFF Burger Bash hosted by Rachel Ray on Thursday, February 22, 2024, with a brand-new Prime Rib Burger that will be unveiled at the competition. To celebrate the newest product launch, BurgerFi will hold a special "Prime Day" deal on February 28, 2024, with a $6 Prime Rib Burger with the purchase of a Coca-Cola Freestyle Beverage, at participating restaurants only.

"We take our Best Burger title very seriously so we wanted to innovate and create a sensational, elevated burger experience that only BurgerFi can deliver," said Carl Bachmann, Chief Executive Officer for BurgerFi International. "At BurgerFi, we use the highest quality Angus beef, antibiotic-free and fresh, never frozen. By topping this premium beef with a high-quality prime rib and our chef-crafted sauces we have created a unique craveable better burger experience worthy of 'prime time.'"

The new Prime Rib Burger was developed in the new BurgerFi Better Burger Lab, where the culinary team perfected the recipe and made it competition-ready for the SOBEWFF Burger Bash. The Prime Rib Burger features a creamy French Onion Dip as the base and signature premium, Angus Beef topped with American cheese and grilled onions, then piled high with Au Jus dipped Prime Rib and a creamy chef-crafted horseradish sauce. It epitomizes the BurgerFi standards for creating exceptional products.

"We are excited to have the Better Burger Lab SOBE pop-up for the Wine and Food Festival and compete with such innovative brands," said Cindy Syracuse, Chief Marketing Officer. "As a South-Florida based brand, we take our heritage seriously and the SOBEWFF is one of the best culinary events in the country supporting the FIU Chaplin School of Hospitality and Tourism. Giving back and supporting our community is a key pillar of our brand values and we are thrilled to be participating again this year. Last year, the premium burger brand took home the win with the BBQ Rodeo Burger."

To learn more about BurgerFi, visit www.BurgerFi.com or download the BurgerFi app for Free Fresh-Cut Fries on your first order.

Media Contact
Brianne Barbakoff
brianne@inklinkmarketing.com
305.631.2283

View original content:https://www.prnewswire.com/news-releases/burgerfi-to-debut-prime-rib-burger-at-south-beach-wine-and-food-festival-302066475.html

SOURCE BurgerFi International

FAQ

What is the new product launched by BurgerFi for the South Beach Wine and Food Festival?

BurgerFi has introduced a Prime Rib Burger for the SOBEWFF Burger Bash, featuring high-quality Angus beef topped with prime rib, American cheese, grilled onions, creamy French Onion Dip, and chef-crafted horseradish sauce.

When is the 'Prime Day' promotion scheduled by BurgerFi?

The 'Prime Day' promotion by BurgerFi offering a $6 Prime Rib Burger with a Coca-Cola Freestyle purchase is set for February 28, 2024, at participating restaurants.

Who is the Chief Executive Officer of BurgerFi International?

Carl Bachmann serves as the Chief Executive Officer of BurgerFi International, overseeing the brand's operations and strategic initiatives.

What event will BurgerFi participate in to showcase their new Prime Rib Burger?

BurgerFi will compete at the SOBEWFF Burger Bash hosted by Rachel Ray on February 22, 2024, to defend their 'Best Burger' title with the new Prime Rib Burger.