Hard Rock International Announces Unity™ by Hard Rock Mastercard® Credit Card for Loyalty Program Members
Hard Rock International has launched the Unity™ by Hard Rock Mastercard®, a no-annual-fee credit card program for U.S.-based Unity loyalty program members. The card enables members to earn Unity Points across Hard Rock's global portfolio of hotels, casinos, cafes, and retail stores.
Cardholders can earn points at different rates: 5X points at non-casino properties, 4X points on non-gaming casino spend, 2X points at restaurants and grocery stores, and 1X points on all other purchases. The program offers a welcome bonus of 10,000 Unity Points for spending $1,000 within 90 days outside Hard Rock properties, and 5,000 Tier Credits with $5,000 annual spend.
Hard Rock has partnered with Comenity Capital Bank, a Bread Financial (NYSE: BFH) subsidiary, for this initiative. The card integrates with the Unity loyalty program, which serves over 200 Hard Rock locations worldwide.
Hard Rock International ha lanciato la Unity™ by Hard Rock Mastercard®, un programma di carte di credito senza canone annuale per i membri statunitensi del programma di lealtà Unity. La carta consente ai membri di guadagnare Unity Points nel portfolio globale di hotel, casinò, caffè e negozi al dettaglio di Hard Rock.
I detentori della carta possono guadagnare punti a diverse tariffe: 5X punti presso strutture non casinò, 4X punti su spese non di gioco nei casinò, 2X punti nei ristoranti e nei negozi di alimentari, e 1X punti su tutti gli altri acquisti. Il programma offre un bonus di benvenuto di 10.000 Unity Points per una spesa di $1,000 entro 90 giorni al di fuori delle proprietà Hard Rock, e 5.000 Crediti Tier con una spesa annuale di $5.000.
Hard Rock ha collaborato con Comenity Capital Bank, una sussidiaria di Bread Financial (NYSE: BFH), per questa iniziativa. La carta si integra con il programma di lealtà Unity, che serve oltre 200 località Hard Rock in tutto il mondo.
Hard Rock International ha lanzado la Unity™ by Hard Rock Mastercard®, un programa de tarjeta de crédito sin cuota anual para los miembros del programa de lealtad Unity con sede en EE. UU. La tarjeta permite a los miembros ganar Unity Points en el portafolio global de hoteles, casinos, cafeterías y tiendas minoristas de Hard Rock.
Los titulares de la tarjeta pueden ganar puntos a diferentes tasas: 5X puntos en propiedades no relacionadas con casinos, 4X puntos en gastos en casinos no relacionados con juegos, 2X puntos en restaurantes y tiendas de comestibles, y 1X punto en todas las demás compras. El programa ofrece un bonificación de bienvenida de 10,000 Unity Points por gastar $1,000 en 90 días fuera de las propiedades de Hard Rock, y 5,000 Créditos de Nivel con un gasto anual de $5,000.
Hard Rock se ha asociado con Comenity Capital Bank, una subsidiaria de Bread Financial (NYSE: BFH), para esta iniciativa. La tarjeta se integra con el programa de lealtad Unity, que atiende a más de 200 ubicaciones de Hard Rock en todo el mundo.
하드 록 인터내셔널은 미국의 Unity 로열티 프로그램 회원을 위한 연회비 없는 신용 카드 프로그램인 하드 록 마스터카드™ Unity®를 출시했습니다. 이 카드는 회원들이 하드 록의 글로벌 호텔, 카지노, 카페 및 소매점 포트폴리오에서 유니티 포인트를 적립할 수 있게 해줍니다.
카드 소지자는 다양한 비율로 포인트를 적립할 수 있습니다: 5X 포인트는 카지노가 아닌 시설에서, 4X 포인트는 비게임 카지노 지출에서, 2X 포인트는 음식점 및 식료품점에서, 1X 포인트는 기타 모든 구매에 대해 적립됩니다. 이 프로그램은 하드 록의 소속이 아닌 곳에서 90일 이내에 $1,000를 지출하면 10,000 유니티 포인트의 웰컴 보너스를 제공하고, 연간 $5,000를 지출하면 5,000 타이어 크레딧을 제공합니다.
하드 록은 이 이니셔티브를 위해 Bread Financial(NYSE: BFH)의 자회사인 Comenity Capital Bank와 파트너십을 맺었습니다. 이 카드는 200개 이상의 하드 록 지점을 전 세계적으로 서비스하는 Unity 로열티 프로그램과 통합되어 있습니다.
Hard Rock International a lancé la Unity™ by Hard Rock Mastercard®, un programme de carte de crédit sans frais annuels pour les membres du programme de fidélité Unity basés aux États-Unis. La carte permet aux membres de gagner des Unity Points dans le portefeuille mondial d'hôtels, de casinos, de cafés et de magasins de détail de Hard Rock.
Les titulaires de carte peuvent gagner des points à différents taux : 5X points dans les établissements hors casino, 4X points sur les dépenses non liées aux jeux dans les casinos, 2X points dans les restaurants et les supermarchés, et 1X point sur tous les autres achats. Le programme offre un bonus de bienvenue de 10 000 Unity Points pour dépenser 1 000 $ dans les 90 jours en dehors des propriétés Hard Rock, et 5 000 crédits de niveau avec une dépense annuelle de 5 000 $.
Hard Rock s'est associé à Comenity Capital Bank, une filiale de Bread Financial (NYSE : BFH), pour cette initiative. La carte s'intègre au programme de fidélité Unity, qui dessert plus de 200 emplacements Hard Rock dans le monde entier.
Hard Rock International hat die Unity™ by Hard Rock Mastercard® eingeführt, ein gebührenfreies Kreditkartenprogramm für Mitglieder des Unity-Bonussystems mit Sitz in den USA. Die Karte ermöglicht es Mitgliedern, Unity Points in dem globalen Portfolio von Hotels, Casinos, Cafés und Einzelhandelsgeschäften von Hard Rock zu sammeln.
Karteninhaber können Punkte unterschiedlich verdienen: 5X Punkte in Nicht-Casino-Einrichtungen, 4X Punkte bei Ausgaben in nicht-spielerischen Casinos, 2X Punkte in Restaurants und Lebensmittelgeschäften sowie 1X Punkt bei allen anderen Käufen. Das Programm bietet einen Willkommensbonus von 10.000 Unity Points für Ausgaben von 1.000 USD innerhalb von 90 Tagen außerhalb der Hard Rock-Einrichtungen und 5.000 Tier Credits bei einer jährlichen Ausgaben von 5.000 USD.
Hard Rock hat sich mit der Comenity Capital Bank, einer Tochtergesellschaft von Bread Financial (NYSE: BFH), für diese Initiative zusammengetan. Die Karte integriert sich in das Unity-Bonusprogramm, das über 200 Hard Rock-Standorte weltweit bedient.
- No annual fee credit card launch expanding customer loyalty program
- Multiple point earning tiers up to 5X for different spending categories
- 10,000 Unity Points welcome bonus for $1,000 spend in first 90 days
- Automatic tier upgrades and 3,000 Tier Credits for qualifying members
- None.
Insights
This credit card launch represents a strategic move by Bread Financial (BFH) to expand its co-branded credit card portfolio through partnership with Hard Rock International. The program's structure, featuring no annual fee and tiered rewards, positions it competitively in the loyalty credit card market. The 5X points multiplier at Hard Rock properties and 4X points at casino locations create compelling value propositions that could drive increased customer spending and loyalty.
For Bread Financial, this partnership offers potential revenue streams through interchange fees, interest income and program management fees. The timing aligns with the company's focus on expanding its tech-forward financial services offerings. However, the impact on BFH's bottom line may be gradual, as credit card program profitability typically develops over time as the portfolio grows and spending patterns mature.
The Unity credit card program demonstrates strong market positioning with its multi-tiered rewards structure targeting both gaming and non-gaming spend. The 4.9/5 star rating of the Unity mobile app indicates robust technological infrastructure and user satisfaction, critical factors for program adoption. The automatic tier upgrades and bonus point offers create immediate value for cardholders, potentially driving rapid initial adoption.
The program's integration across Hard Rock's 200+ locations worldwide provides significant scale potential. The focus on both everyday spending categories (restaurants and groceries) and premium experiences (resorts and entertainment) suggests a well-balanced approach to capture diverse consumer spending patterns. This comprehensive strategy could lead to meaningful portfolio growth for Bread Financial.
Unity members who visit Hard Rock now have more ways to earn rewards across Hard Rock's portfolio of hotels, casinos, cafes and retail stores
The new Unity by Hard Rock Mastercard has no annual fee1, is available to
Card members can earn even more points2 by presenting their Unity loyalty card and using their Unity by Hard Rock Mastercard for a total combined earning of:
- 5X Unity Points on spend at participating Hard Rock non-casino properties
- 4X Unity Points on non-gaming spend at participating Hark Rock Casino properties
- 2X Unity Points at restaurants and grocery stores
- 1X Unity Points per
$1
"We're proud to introduce the Unity by Hard Rock Mastercard which is designed for our most loyal guests to earn even more points for doing what they love at Hard Rock," said Penny Goodwin, Senior Vice President of Loyalty and CRM for Seminole Hard Rock Support Services. "This innovative card empowers members to earn points with every purchase at Hard Rock properties and through their everyday spending, enabling them to reinvest those points into memorable travel, entertainment, gaming and culinary experiences."
Hard Rock is working with Comenity Capital Bank, a subsidiary of Bread Financial (NYSE: BFH), a tech-forward financial services company, for the Unity by Hard Rock Mastercard.
"We are thrilled to collaborate with Hard Rock to elevate their world-class experiences for loyal customers through its first-ever credit card program," said Val Greer, Executive Vice President and Chief Commercial Officer for Bread Financial. "By working closely with the Hard Rock team, we have crafted a highly appealing, generous value proposition that enhances the Unity program and further unlocks exclusive opportunities and offers for Hard Rock's valued customers."
In addition to earning Unity Points, card members will receive Unity Tier perks when they open an account. Star members will automatically move to Legend, and Legend, Icon and X Tier members will receive 3,000 Tier Credits when they use their card within 30 days of account opening3. Legend, Icon and X tiers include exclusive access to entertainment, events and experiences.
Additional benefits when using the Unity by Hard Rock Mastercard include:
- Earn an extra 10,000 Unity Points when spending
$1,000 - Earn an extra 5,000 Tier Credits with
$5,000
About Hard Rock®
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 74 countries spanning 313 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. Its Unity by Hard Rock global loyalty program rewards members for doing the things they love across participating properties around the world. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, which are displayed at its locations around the globe. HRI became the first privately-owned gaming company designated a
1For new accounts, as of October 2024: Variable Purchase APR of
2Earn a total of 5 Unity™ Points per
3Valid one time only. Offer is exclusive to Unity™ by Hard Rock Mastercard® Credit Card holders enrolled in the Unity™ by Hard Rock loyalty program. This loyalty program is provided by Hard Rock and its terms may change at any time. For full Loyalty Terms and Conditions, please see unity.hardrock.com/credit-card/terms.
4Valid one time only. Offer is exclusive to Unity™ by Hard Rock Mastercard® Credit Card holders enrolled in the Unity™ by Hard Rock loyalty program. For offers associated with a specific category, earnings will only be awarded if the merchant code for the purchase matches a category eligible for the offer. Each merchant is assigned a code by a third party that indicates the merchant's area of business. Comenity Capital Bank does not have the ability to control assignment of merchant codes. Maximum of 10,000 Unity Points. This loyalty program is provided by Hard Rock and its terms may change at any time. For full Loyalty Terms and Conditions, please see unity.hardrock.com/credit-card/terms.
5Limit of once per calendar year. Offer is exclusive to Unity™ by Hard Rock Mastercard® Credit Card holders enrolled in the Unity™ by Hard Rock loyalty program. Maximum of 5,000 tier credits per calendar year. This loyalty program is provided by Hard Rock and its terms may change at any time. For full Loyalty Terms and Conditions, please see unity.hardrock.com/credit-card/terms.
Must be twenty-one (21) years of age or older to gamble. Must be eighteen (18) years of age or older in
Credit card offers are subject to credit approval.
Unity™ by Hard Rock Mastercard® Credit Card Accounts are issued by Comenity Capital Bank pursuant to a license from Mastercard International Incorporated. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated.
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SOURCE Hard Rock International
FAQ
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