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Brown-Forman Corporation praised the Biden Administration for reaching an agreement with the EU to eliminate tariffs on American whiskey, which have been active for over three years. This action is seen as a step towards strengthening the Transatlantic alliance and fostering international growth for American whiskey. The tariffs are set to be lifted on January 1, 2022. Lawson Whiting, the President and CEO, expressed gratitude towards the involved policymakers and emphasized the hope for similar outcomes with the UK.
Positive
Elimination of tariffs on American whiskey is expected to boost international sales.
Strengthened Transatlantic relations may lead to further trade opportunities.
Negative
None.
LOUISVILLE, Ky.--(BUSINESS WIRE)--
“Brown-Forman applauds the Biden Administration for today’s announcement between the U.S. and the EU regarding steel and aluminum tariffs. This agreement delivers on the Administration’s promise to rebuild the Transatlantic alliance by removing tariffs on American whiskey and other U.S. exports, which have been in place now for more than three years.
“We would like to thank Commerce Secretary Gina Raimondo, Ambassador Katherine Tai, their counterparts in the EU, and lawmakers on both sides of the aisle for their efforts in helping reach this positive resolution.
“Brown-Forman looks forward to the return of a level playing field on January 1, 2022, and continued international growth for American Whiskey. We hope a similar outcome can soon be achieved between the U.S. and the UK.”
-- Lawson Whiting, President and Chief Executive Officer, Brown-Forman Corporation
For over 150 years, Brown‑Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee RTDs, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Gentleman Jack, Jack Daniel’s Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Sonoma‑Cutrer, Finlandia, Chambord, and Fords Gin. Brown‑Forman’s brands are supported by approximately 4,700 employees and sold in more than 170 countries worldwide. For more information about the company, please visit https://www.brown-forman.com/.
