Better.com Launches Loyalty Rewards Program to Provide Lifetime Savings for Homeowners
Better.com (NASDAQ: BETR) has launched Better Forever, a loyalty program waiving origination fees on future refinance or purchase loans for customers who funded a loan through Better Mortgage since January 1, 2019. The program automatically enrolls existing customers and extends to new homebuyers, aiming to provide savings opportunities when interest rates are expected to become more favorable in 2025.
The initiative allows customers to benefit from future rate drops through Better's digital homeownership platform. The program applies to refinancing of loans originally secured with Better Mortgage for the same property and under the same name, or the purchase of new properties after securing a loan with Better Mortgage. Certain restrictions apply, including ineligibility for second lien, home equity loans, loans secured through third-party platforms, and refinances within six months of the last funded loan.
Better.com (NASDAQ: BETR) ha lanciato Better Forever, un programma di fidelizzazione che annulla le spese di origine per i prestiti di rifinanziamento o acquisto futuri per i clienti che hanno finanziato un prestito tramite Better Mortgage dal 1 gennaio 2019. Il programma iscrive automaticamente i clienti esistenti e si estende ai nuovi acquirenti di case, con l'obiettivo di offrire opportunità di risparmio quando si prevede che i tassi di interesse diventino più favorevoli nel 2025.
Questa iniziativa consente ai clienti di beneficiare delle future riduzioni dei tassi attraverso la piattaforma digitale di possesso della casa di Better. Il programma si applica al rifinanziamento dei prestiti originariamente garantiti con Better Mortgage per la stessa proprietà e sotto lo stesso nome, o all'acquisto di nuove proprietà dopo aver ottenuto un prestito con Better Mortgage. Si applicano alcune restrizioni, tra cui l'inadeguatezza per secondo vincolo, prestiti su equity domestico, prestiti garantiti tramite piattaforme di terzi e rifinanziamenti entro sei mesi dall'ultimo prestito finanziato.
Better.com (NASDAQ: BETR) ha lanzado Better Forever, un programa de lealtad que renuncia a las tarifas de originación en futuros préstamos de refinanciamiento o compra para los clientes que financiaron un préstamo a través de Better Mortgage desde el 1 de enero de 2019. El programa inscribe automáticamente a los clientes existentes y se extiende a nuevos compradores de viviendas, con el objetivo de proporcionar oportunidades de ahorro cuando se espera que las tasas de interés sean más favorables en 2025.
La iniciativa permite a los clientes beneficiarse de futuras caídas en las tasas a través de la plataforma digital de propiedad de vivienda de Better. El programa se aplica al refinanciamiento de préstamos originalmente asegurados con Better Mortgage para la misma propiedad y bajo el mismo nombre, o la compra de nuevas propiedades después de asegurar un préstamo con Better Mortgage. Se aplican ciertas restricciones, incluyendo la inelegibilidad para segundo gravamen, préstamos sobre la propiedad, préstamos asegurados a través de plataformas de terceros y refinanciamientos dentro de los seis meses posteriores al último préstamo financiado.
Better.com (NASDAQ: BETR)는 Better Forever라는 충성 프로그램을 출시했습니다. 이 프로그램은 2019년 1월 1일 이후 Better Mortgage를 통해 대출을 받은 고객을 위해 향후 리파이낸스 또는 구매 대출의 원래 수수료를 면제합니다. 이 프로그램은 기존 고객을 자동으로 등록하며, 신규 주택 구매자에게도 확대되어 2025년에는 이자율이 더 유리하게 변동할 것으로 예상되는 경우에 저축 기회를 제공하는 것을 목표로 합니다.
이 이니셔티브는 고객이 Better의 디지털 주택 소유 플랫폼을 통해 향후 이자율 하락의 혜택을 누릴 수 있도록 합니다. 이 프로그램은 동일한 이름 아래에서 같은 재산에 대해 원래 Better Mortgage로 확보된 대출의 리파이낸스 또는 Better Mortgage로 대출을 확보한 후 새로운 재산의 구매에 적용됩니다. 특정 제한 사항이 적용되며, 여기에는 2차 담보, 주택 자산 대출, 제3자 플랫폼을 통해 담보된 대출 및 마지막으로 자금을 받은 대출 후 6개월 이내의 리파이낸스가 포함됩니다.
Better.com (NASDAQ: BETR) a lancé Better Forever, un programme de fidélité qui exonère les frais d'origine sur les futurs prêts de refinancement ou d'achat pour les clients ayant financé un prêt via Better Mortgage depuis le 1er janvier 2019. Le programme inscrit automatiquement les clients existants et s'étend aux nouveaux acheteurs de maison, avec l'objectif d'offrir des opportunités d'économies lorsque les taux d'intérêt devraient devenir plus favorables en 2025.
L'initiative permet aux clients de bénéficier des futures baisses de taux à travers la plateforme numérique de propriété de Bull. Le programme s'applique au refinancement des prêts initialement garantis par Better Mortgage pour la même propriété et sous le même nom, ou à l'achat de nouvelles propriétés après avoir sécurisé un prêt avec Better Mortgage. Certaines restrictions s'appliquent, notamment l'inéligibilité pour les prêts de deuxième rang, les prêts sur valeur domiciliaire, les prêts garantis via des plateformes tierces, et les refinancements dans les six mois suivant le dernier prêt financé.
Better.com (NASDAQ: BETR) hat Better Forever ins Leben gerufen, ein Treueprogramm, das die Aufnahmegebühren für zukünftige Refinanzierungs- oder Kaufdarlehen für Kunden, die seit dem 1. Januar 2019 ein Darlehen über Better Mortgage finanziert haben, erlässt. Das Programm registriert bestehende Kunden automatisch und gilt auch für neue Immobilienkäufer, mit dem Ziel, Einsparmöglichkeiten zu bieten, wenn die Zinssätze voraussichtlich ab 2025 vorteilhafter werden.
Die Initiative ermöglicht es den Kunden, von zukünftigen Zinssenkungen über Betters digitale Plattform für Wohneigentum zu profitieren. Das Programm gilt für Refinanzierungen von Darlehen, die ursprünglich über Better Mortgage für dasselbe Eigentum und unter demselben Namen gesichert wurden, oder den Kauf neuer Immobilien nach der Sicherung eines Darlehens bei Better Mortgage. Es gelten bestimmte Einschränkungen, darunter die Unzulässigkeit für nachrangige Darlehen, Eigenheimdarlehen, durch Drittanbieter-Plattformen gesicherte Darlehen und Refinanzierungen innerhalb von sechs Monaten nach dem letzten finanzierten Darlehen.
- Introduction of fee-waiver loyalty program potentially reducing future transaction costs for customers
- Strategic timing with anticipated favorable interest rates in 2025
- Automatic enrollment for existing customers since 2019
- Program has significant restrictions and exclusions limiting its applicability
- Six-month waiting period required between refinances
Insights
The launch of Better Forever represents a calculated strategic pivot in Better.com's business model, specifically designed to address two critical market dynamics. First, with mortgage origination fees typically ranging from 0.5% to 1% of the loan amount, this program creates substantial potential savings for homeowners - for example, on a
The timing of this launch is particularly strategic. With the Federal Reserve signaling potential rate cuts in 2025, Better.com is positioning itself to capture a likely surge in refinancing activity. By eliminating origination fees for existing customers, they're creating a powerful incentive for borrowers to return to their platform when rates drop, effectively building a "captive" customer base for the upcoming refinance wave.
From a business perspective, this program reveals a sophisticated long-term strategy. While waiving origination fees might impact short-term revenue per loan, it's likely to:
- Reduce customer acquisition costs (CAC) for future transactions
- Increase lifetime customer value through repeat business
- Build a more predictable revenue stream
- Create competitive differentiation in a commoditized market
The integration with Betsy™, their AI loan assistant, further demonstrates Better's commitment to reducing operational costs while maintaining service quality. This combination of technology and customer-friendly policies could help Better.com achieve better unit economics despite the fee waivers.
The Better Forever program rewards loyal customers by waiving origination fees on future refinance or purchase loans funded through Better Mortgage.
The launch of this program marks a new chapter in Better’s mission to make homeownership easier and more affordable. Customers who funded a loan with Better Mortgage on or after January 1, 2019, are automatically enrolled, while those buying a new home will also have the benefit of a waived originations fee through the Better Forever program.
With a more favorable interest rate environment anticipated in 2025, Better Forever is designed to maximize savings for customers while deepening trust and loyalty. By providing unmatched lifetime value and the ability to leverage future rate drops, the program empowers homebuyers to optimize their financial goals through Better’s seamless, fully digital homeownership platform.
“We are proud to continue delivering on our promise of being a digitally-native homeownership company that remains customer-first – especially at a timely moment for consumers across the country,” said Vishal Garg, CEO & Founder of Better. “Homeowners deserve to feel confident in the interest rate tied to their mortgage for the life of their loan, not just when they complete their transaction. With Better Forever, we can help borrowers begin benefitting from their purchase or refinance today, without the fear of missing out on a better rate tomorrow.”
To learn more about the Better Forever program, users can access Betsy™, the industry’s first voice-based AI loan assistant designed to improve the customer experience with more intelligent, timely and accurate answers to inquiries on an instant basis, 24/7/365 or visit better.com/b/better-forever.
Terms apply. Eligible customers include those who have previously originated and funded a purchase, refinance, or home equity loan through Better Mortgage. The Better Forever program applies to (1) the refinancing of a loan originally secured with Better Mortgage for the same property and under the same name or (2) the purchase of a new property after securing a loan with Better Mortgage. Future second lien, home equity loans, loans secured through third-party platforms and refinances within six months of a customer’s last funded loan are ineligible for the Better Forever Program. Please review full Better Forever Terms and Conditions on https://better.com/b/better-forever#ts&cs.
About Better.com
Since 2017, Better Home & Finance Holding Company (NASDAQ: BETR; BETRW) has leveraged its industry-leading technology platform, Tinman™, to fund more than
For more information, follow @betterdotcom.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250205736575/en/
Source: Better Home & Finance Holding Company
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