Franklin Templeton Launches New Ad Campaign as Part of Its Commitment to Being a Trusted Partner to Advisors Now and in the Future

Rhea-AI Summary

Franklin Templeton has launched a new U.S. brand campaign highlighting its capabilities and innovative solutions for financial professionals. The campaign, running through September 2025, features TV ads on major financial networks, out-of-home advertising in New York metro area offices, and digital channels.

Under the slogan 'Your trusted partner for what's ahead™', the campaign emphasizes the firm's 76-year history while showcasing innovations in:

• Alternative investments
• Canvas® custom indexing platform
• Exchange-traded funds (ETFs)
• Separately managed accounts (SMAs)

The campaign aims to position Franklin Templeton as a comprehensive solutions provider for clients looking to consolidate their asset management relationships. Advertising will appear on CNBC, Bloomberg, and Fox Business, along with premium financial news sites and social media platforms.

Positive

• Strategic brand reinforcement targeting financial professionals and investors
• Diversified marketing approach across multiple channels (TV, digital, out-of-home)
• Emphasis on comprehensive service offerings including ETFs, SMAs, and alternative investments

Negative

• None.

Integrated brand campaign launches today with bold TV, out-of-home and digital advertising

SAN MATEO, Calif.--(BUSINESS WIRE)-- Franklin Templeton today launched a new U.S. brand campaign focused on the firm’s world class capabilities and its innovative solutions for financial professionals and their clients. The new campaign will run across financial television, targeted out-of-home locations in offices and buildings, and digital channels.

Franklin Templeton's new U.S. brand campaign focuses on its world class capabilities and innovative solutions for financial professionals and their clients. Under the banner “Your trusted partner for what’s ahead™,” the campaign builds on the longevity of the Franklin Templeton brand, while focusing on innovations in alternative investments, customized solutions including Canvas®, its custom indexing platform, exchange-traded funds (ETFs) and separately managed accounts (SMAs). (Graphic: Business Wire)

Under the banner “Your trusted partner for what’s ahead™,” the campaign builds on the longevity of the Franklin Templeton brand, while focusing on innovations in alternative investments, customized solutions including Canvas®, its custom indexing platform, exchange-traded funds (ETFs) and separately managed accounts (SMAs).

“We know our clients are looking to do business with fewer asset managers that can meet more of their needs. We have an immense breadth of capabilities that we can offer as a partner, helping them think through and solve their challenges today and for the future,” said Jeff Masom, Head of U.S. Distribution.

“For the past 76 years, Franklin Templeton has had a proven history of evolving with our clients’ needs,” said Jennifer Ball, Chief Marketing Officer. “‘Your trusted partner for what’s ahead’ highlights recent innovations that help us provide trusted solutions for our client partners and their end investors.”

Financial professionals and investors can visit the campaign website (www.trustedpartner.com), which includes related content, for more information. The ads will air on CNBC, Bloomberg and Fox Business through September 2025; to view one of the ads, click here. Out-of-home placements will appear in select office building elevators and lobbies in the New York metro area. Digital advertising will appear on premium financial news and social media sites. Franklin Templeton worked with Boathouse to create this new campaign.

About Franklin Templeton

Franklin Resources, Inc. [NYSE:BEN] is a global investment management organization with subsidiaries operating as Franklin Templeton and serving clients in over 150 countries. Franklin Templeton’s mission is to help clients achieve better outcomes through investment management expertise, wealth management and technology solutions. Through its specialist investment managers, the company offers specialization on a global scale, bringing extensive capabilities in fixed income, equity, alternatives and multi-asset solutions. With more than 1,500 investment professionals, and offices in major financial markets around the world, the California-based company has over 75 years of investment experience and over $1.6 trillion in assets under management as of November 30, 2024. For more information, please visit franklintempleton.com and follow us on LinkedIn, X and Facebook.

Copyright © 2025 Franklin Templeton. All rights reserved.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250106024319/en/

Lisa Tibbitts (904) 942-4451

Lisa.Tibbitts@franklintempleton.com

Source: Franklin Resources, Inc.

FAQ

What are the main products highlighted in Franklin Templeton's (BEN) new campaign?

The campaign highlights alternative investments, Canvas® custom indexing platform, exchange-traded funds (ETFs), and separately managed accounts (SMAs).

How long will Franklin Templeton's (BEN) new advertising campaign run?

The campaign will run through September 2025 across various platforms including financial television networks, out-of-home locations, and digital channels.

Which TV networks will feature Franklin Templeton's (BEN) new campaign ads?

The campaign ads will air on CNBC, Bloomberg, and Fox Business networks.

Where will Franklin Templeton's (BEN) out-of-home advertising appear?

The out-of-home advertising will appear in select office building elevators and lobbies in the New York metro area.