Bombardier’s New Brand Evolution Wins Two Red Dot Awards for Brand Design Excellence
Bombardier has received two prestigious Red Dot Awards for its new brand evolution in 2024. The company won the 'Red Dot: Best of the Best' award for Brands and Communication Design, and a 'Red Dot' prize for its logo redesign, the Bombardier Mach, which features an aircraft breaking the sound barrier. The brand evolution reflects Bombardier's focus on business jets, innovative spirit, and family values.
The award-winning work will be displayed at the Museum of Communication in Berlin from November 2024 to January 2025 and at the Red Dot Design Museum in Essen in Spring 2025. These accolades add to other 2024 recognition from Graphis Design, Brand Impact, and Transform North America.
Bombardier ha ricevuto due prestigiosi Red Dot Awards per la sua nuova evoluzione del marchio nel 2024. L'azienda ha vinto il premio 'Red Dot: Best of the Best' per il Design dei Brand e della Comunicazione, e un premio 'Red Dot' per il redesign del proprio logo, il Bombardier Mach, che presenta un aereo che infrange la barriera del suono. L'evoluzione del marchio riflette l'attenzione di Bombardier per i jet privati, lo spirito innovativo e i valori familiari.
Il lavoro premiato sarà esposto al Museo della Comunicazione di Berlino da novembre 2024 a gennaio 2025 e al Museo del Design Red Dot di Essen nella primavera del 2025. Questi riconoscimenti si aggiungono ad altre onorificenze del 2024 da parte di Graphis Design, Brand Impact e Transform North America.
Bombardier ha recibido dos prestigiosos Red Dot Awards por su nueva evolución de marca en 2024. La empresa ganó el premio 'Red Dot: Best of the Best' en Diseño de Marcas y Comunicación, y un premio 'Red Dot' por el rediseño de su logo, el Bombardier Mach, que muestra un avión rompiendo la barrera del sonido. La evolución de la marca refleja el enfoque de Bombardier en los jets privados, su espíritu innovador y sus valores familiares.
El trabajo galardonado se exhibirá en el Museo de la Comunicación en Berlín desde noviembre de 2024 hasta enero de 2025 y en el Museo de Diseño Red Dot en Essen en la primavera de 2025. Estos elogios se suman a otros reconocimientos de 2024 por parte de Graphis Design, Brand Impact y Transform North America.
Bombardier는 2024년 새로운 브랜드 진화로 두 개의 권위 있는 Red Dot Awards를 수상했습니다. 이 회사는 브랜드 및 커뮤니케이션 디자인 부문에서 'Red Dot: Best of the Best' 상을, 그리고 로고 재설계인 Bombardier Mach에 대한 'Red Dot' 상을 수상했으며, 이 로고는 음속을 돌파하는 항공기를 특징으로 하고 있습니다. 브랜드 진화는 Bombardier의 비즈니스 제트, 혁신 정신 및 가족 가치에 대한 초점을 반영합니다.
수상작은 2024년 11월부터 2025년 1월까지 베를린 커뮤니케이션 박물관에서, 그리고 2025년 봄에는 에센의 Red Dot 디자인 박물관에서 전시될 예정입니다. 이들 상은 Graphis Design, Brand Impact, Transform North America로부터 받은 2024년의 다른 인정을 더합니다.
Bombardier a reçu deux prestigieux Red Dot Awards pour sa nouvelle évolution de marque en 2024. L'entreprise a remporté le prix 'Red Dot: Best of the Best' dans la catégorie Design des Marques et de la Communication, ainsi qu'un prix 'Red Dot' pour la refonte de son logo, le Bombardier Mach, qui représente un avion franchissant le mur du son. L'évolution de la marque reflète l'engagement de Bombardier envers les jets d'affaires, son esprit d'innovation et ses valeurs familiales.
Le travail primé sera exposé au Musée de la Communication à Berlin de novembre 2024 à janvier 2025, et au Musée du Design Red Dot à Essen au printemps 2025. Ces distinctions s'ajoutent à d'autres reconnaissances de 2024 par Graphis Design, Brand Impact et Transform North America.
Bombardier hat zwei prestigeträchtige Red Dot Awards für seine neue Markenentwicklung im Jahr 2024 erhalten. Das Unternehmen gewann den Preis 'Red Dot: Best of the Best' für Marken- und Kommunikationsdesign sowie einen 'Red Dot'-Preis für das Redesign seines Logos, dem Bombardier Mach, das ein das Schallmauer durchbrechendes Flugzeug zeigt. Die Markenentwicklung spiegelt Bombardiers Fokus auf Geschäftsflugzeuge, seinen innovationsgeist und familiäre Werte wider.
Die ausgezeichnete Arbeit wird von November 2024 bis Januar 2025 im Museum für Kommunikation in Berlin und im Frühjahr 2025 im Red Dot Design Museum in Essen ausgestellt. Diese Auszeichnungen ergänzen weitere Anerkennungen von Graphis Design, Brand Impact und Transform North America im Jahr 2024.
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- Bombardier’s new brand evolution is honored with a “Red Dot: Best of the Best” award, with the new logo, the Bombardier Mach, receiving the internationally sought-after “Red Dot” label
- Bombardier’s award-winning new brand evolution will be showcased in Germany at the Museum of Communication in Berlin and at the Red Dot Design Museum in Essen, providing international exposure to the work that went into the creation of the acclaimed brand expression
MONTRÉAL, Nov. 04, 2024 (GLOBE NEWSWIRE) -- Bombardier is proud to announce that its new brand evolution has been recognized with the internationally established “Red Dot: Best of the Best” award for Brands and Communication Design in the 2024 Red Dot Award. This sought-after recognition celebrates the exceptional design and creativity of Bombardier’s newly introduced brand evolution. Additionally, Bombardier has received a “Red Dot” prize for the excellence of its logo redesign, further highlighting the company’s commitment to design sophistication.
The new brand evolution, unveiled earlier this year, pays tribute to the company’s unique approach to its customers and stakeholders, and mirrors Bombardier’s culture and talented employees. The initiative was deployed to represent Bombardier’s evolution as a company with a sole focus on designing, building and servicing the world’s best business jets, while reasserting its bold innovative spirit, entrepreneurial roots and deeply entrenched family values. At the centre of Bombardier’s new visual expression, the redesigned logo features the silhouette of an aircraft breaking the sound barrier— an ode to the company’s continued ambition and a symbol of its unwavering commitment to delivering unrivaled craftsmanship and care.
“The Bombardier brand is iconic and renown for its heritage and industry-defining engineering, and evolving its brand identity was an incredible opportunity and a humbling journey,” said Ève Laurier, Vice President, Communications, Marketing and Public Affairs, Bombardier. “Red Dot’s esteemed distinctions reaffirm that Bombardier truly belongs with the world’s leading inspirational brands.”
The Red Dot Award is one of the most prestigious design awards worldwide and honours quality, creative achievement, and vision. Winning the “Red Dot: Best of the Best” award places Bombardier among the top inspiring brands of our time. The recognition for the logo redesign underscores the meticulous attention to detail and the strategic thinking that went into creating a visual identity that resonates with Bombardier’s diverse clientele: leaders who shape the world.
This year’s Red Dot winners were celebrated during an award ceremony on November 1st in Berlin, Germany.
Bombardier’s award-winning work will be showcased at the Museum of Communication in Berlin from November 2024 to January 2025, followed by an exhibition at the Red Dot Design Museum in Essen in Spring 2025. Bombardier’s rebranding journey will also be showcased through an interview in the Red Dot Design Yearbook, featuring its collaboration with Lippincott, a global branding and experience agency.
These two Red Dot awards add to the other 2024 accolades won by Bombardier for its new brand image, including awards by Graphis Design, Brand Impact and Transform North America.
About Bombardier
At Bombardier (BBD-B.TO), we design, build, modify and maintain the world’s best-performing aircraft for the world’s most discerning people and businesses, governments and militaries. That means not simply exceeding standards, but understanding customers well enough to anticipate their unspoken needs.
For them, we are committed to pioneering the future of aviation—innovating to make flying more reliable, efficient and sustainable. We are passionate about delivering unrivaled craftsmanship and care, giving our customers greater confidence and the elevated experience they deserve and expect. Because people who shape the world will always need the most productive and responsible ways to move through it.
Bombardier customers operate a fleet of approximately 5,000 aircraft, supported by a vast network of Bombardier team members worldwide and 10 service facilities across six countries. Bombardier’s performance-leading jets are proudly manufactured in aerostructure, assembly and completion facilities in Canada, the United States and Mexico. In 2024, Bombardier was honoured with the prestigious “Red Dot: Best of the Best” award for Brands and Communication Design.
For Information
For corporate news and information, including Bombardier’s Environmental, Social and Governance report, as well as the company’s plans to cover all its flight operations with a Sustainable Aviation Fuel (SAF) blend utilizing the Book and Claim system visit bombardier.com.
Learn more about Bombardier’s industry-leading products and customer service network at bombardier.com. Follow us on X @Bombardier.
Media Contacts
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Marie-Andrée Charron
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marie-andree.charron@aero.bombardier.com
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