Baristas to Launce "Thai Dah" a National Virtual Thai Restaurant

Rhea-AI Summary

Baristas Coffee Company has announced the launch of a new virtual restaurant named Thai Dah, specializing in Thai cuisine. This initiative will utilize existing restaurant partners to deliver popular Thai dishes through platforms like Uber Eats and Grubhub. The company expanded its technology agreement with ReelTime Media, enabling Thai Dah to leverage advanced technology for operational efficiency. With a robust market of over 5,000 Thai restaurants in the U.S. generating $6 billion annually, Baristas aims for significant growth in the virtual dining sector.

Positive

• Launch of 'Thai Dah' virtual Thai restaurant expands the company's service offerings.
• Utilizes existing restaurant partners, enhancing operational efficiencies.
• Market opportunity identified with over 5,000 Thai restaurants in the U.S. and $6 billion in annual sales.

Negative

• None.

SEATTLE, WA / ACCESSWIRE / August 12, 2021 / Baristas Coffee Company/Munchie Magic (OTC PINK:BCCI) is expanding its virtual restaurants to include "Thai Dah" a virtual Thai restaurant.

"THAI-DAH" provides Thai cuisine prepared and packaged by our Thai restaurant partners, delivered to our customers by our delivery partners Uber Eats, Grub Hub, and Door Dash. Thai Dah provides all the technology, marketing, advertising, and industry knowledge. Restaurant partners use only one integrated tablet for all our delivery partners as well as for all their existing or future delivery partners at no addition al cost. We provide the tablet and training; all restaurant partners need to do is be ready to sell what they already prepare in their restaurant!

Thai Dah focuses on the delivery of the most popular thai menu items: curry, pad thai, fried rice, and more. With over 5,000 Thai restaurants in the United States and over $6 billion in annual sales, there is tremendous opportunity for growth within this delivery market.

Baristas expanded its technology/software license and development agreement with its primary technology and media partner ReelTime Media (OTC:RLTR) to feature Thai Dah, a virtual restaurant platform for Thai restaurants. The licensing agreement allows Thai Dah to have rights to utilize the global perpetual technology license and methodologies developed by ReelTime that allow the virtual restaurants to integrate with its partners, onboarding, marketing, and administrative functions.

The initial Munchie Magic Virtual Restaurant concept that delivers late night packaged convenience snacks is expanding to include "Thai Dah" that specializes in Thai food. The agreement also allows for Thai Dah to develop in concert with ReelTime or independently, derivatives and/or stand-alone methodologies.

Baristas 'Munchie Magic' has opened more than 50 locations in the past twelve months delivering Ben & Jerry's ice cream, snacks, and hot foods to customers via delivery partners DoorDash, GrubHub, and Uber Eats. www.baristas.tv www.munchiemagic.com in now in 10 states.

Barry Henthorn, CEO, stated: 'The excitement we have for Thai Dah is unmatched. The success of Munchie Magic and virtual restaurants in general makes the expansion into delivering Thai Cuisine with Thai Dah a natural progression. We are excited to begin delivering quality Thai food to customers across America."

In exchange for the global perpetual exclusive license from ReelTime for the Thai Dah concept and convenience store derivative Virtual Restaurants, ReelTime will receive a per transaction license fee of $.35 in perpetuity in conjunction with the terms of the agreement beginning on August 11th, 2021.

ReelTime will continue to develop and support Thai Dah on an ongoing basis under their current work for hire agreement. ReelTime maintains all rights and derivative works for non-Thai Dah or convenience store applications.

Baristas 'Munchie Magic' has opened more than 50 locations in the past twelve months delivering Ben & Jerry's ice cream, snacks, and hot foods to customers via delivery partners DoorDash, GrubHub, and Uber Eats. www.baristas.tv www.munchiemagic.com in WA State and has now expanded into Oregon and California as well.

The media buys, integration, technology development, IP, and other cutting edge marketing for the Thai Dah virtual restaurants are made possible and are being created via digital media/technology frontrunner ReelTime Media (OTC PINK:RLTR) www.reeltime.com. The integration consolidates and analyses data from the delivery partners DoorDash, Uber Eats, and GrubHub along with sales, cost information, and pertinent demographics from Thai Dah' Pick up Partners. ReelTime Media's capabilities are redefining how companies are evaluating and purchasing their TV, radio, print, and other new digital media.

About ReelTime Rentals, Inc. d/b/a ReelTime Media: www.reeltime.com, is a publicly-traded company based in Seattle, WA (OTCPK:RLTR). ReelTime Media provides end to end production capabilities and discount media purchasing that is redefining how companies are evaluating and purchasing their TV, radio, print, and other new media. ReelTime is also is in the business of developing, producing, and distributing Virtual Reality Content and technologies. We have an end to end production, editing, and distribution capabilities for internal and external projects. ReelTime currently produces three ongoing series for the Samsung Gear VR platform and distributes them over numerous VR delivery portals including Gear VR, Oculus, Veer VR, HTC Vive, YouTube 360, Facebook, and others. ReelTime Media also publishes the book 'It Was Always Me Edward Edwards the Most Prolific Serial Killer of All Time' which has been the subject of a cover story on People Magazine, Rolling Stone, In Touch, and a six-part series on Paramount network, www.itwasalwaysme.com .

About Baristas Coffee Company/Munchie Magic: Baristas is a publicly traded national Coffee Company that is recognized throughout the US. It is the majority shareholder of Munchie Magic, Inc. which manages the virtual restaurant which delivers Ben & Jerry's ice cream, Baristas Coffee, and other snack foods via third party delivery partners. Baristas currently produces and sells coffee related products under the Baristas brand. The Baristas White Coffee single-serve cups compatible with the Keurig 2.0 brewing system is the bestselling product in its category. Baristas also markets other coffee-related products. Baristas gained mainstream exposure when it became the subject of 'Grounded in Seattle' the reality show special feature which aired on WE tv. It has been featured nationally including during Shark Tank on CNBC with Front Montgomery, CNN, ESPN, Food Network, Cosmopolitan Magazine, Forbes Magazine, Modern Living with Kathy Ireland, Sports Illustrated, NFL Monday and Thursday Night Football with Megs McLean, at NASCAR Races, The Grammys, NBA TV, and other notable media.

In Other News:

Baristas Revenues Surpass 2020 Sales on Amazon of White Coffee in Just 5 Months - On Track to More than Double as Amazon Continues Increased Inventory Allocation to Meet Demand

Baristas Munchie Magic Hits Record Sales Resulting from Surge in Hard Alcohol, Beer, and Wine Delivery Along with Ice Cream, Snacks, and Hot Foods to Customers Where Permitted Across the Country

Baristas Munchie Magic to Open Tenth State North Carolina, Delivering Ice Cream, Snacks, Hot Food, and Where Legal Beer, Wine, and Hard Alcohol to Customers in The United States From More Than 50 Locations

CONTACT:
Barry Henthorn
barry@baristas.tv

SOURCE: Baristas Coffee Company Inc.

View source version on accesswire.com:
https://www.accesswire.com/659476/Baristas-to-Launce-Thai-Dah-a-National-Virtual-Thai-Restaurant

FAQ

What is the new virtual restaurant launched by Baristas Coffee Company?

Baristas Coffee Company has launched 'Thai Dah', a virtual Thai restaurant offering delivery of Thai cuisine.

When did Baristas Coffee Company expand its agreement with ReelTime Media?

The expansion of the agreement with ReelTime Media took effect on August 11, 2021.

How many locations has Baristas Munchie Magic opened recently?

Baristas Munchie Magic has opened more than 50 locations in the past twelve months.

What partners are involved in the delivery for Thai Dah?

Thai Dah will use delivery partners like Uber Eats, Grubhub, and DoorDash.

What fee does ReelTime receive from the Thai Dah operations?

ReelTime will receive a transaction license fee of $0.35 for each transaction.