Brunswick Corporation’s award-winning 2024 Cannes Yachting Festival includes new product announcements and leading market share
Brunswick (NYSE: BC) concluded a successful Cannes Yachting Festival, showcasing its leading market share and introducing new products. Mercury Marine dominated the outboard engine market, capturing over 60% share on boats up to 12 meters and nearly 70% of all outboard engines on display. At Port Vieux, Mercury outboards accounted for almost 90% of engines on larger boats.
Mercury Racing unveiled new V6 platform engines and a 105hp outboard jet. Navico Group products were present on around 70% of all boats, with new models featuring Simrad's NXT Ultrawide and other Navico brands. Brunswick Boat Group's presence included exhibits from Boston Whaler, Sea Ray, and Navan, with Sea Ray's SPX190 Outboard winning the "Motorboat of the Year" award. Flite celebrated its one-year anniversary with Brunswick by hosting a European dealer event.
Brunswick (NYSE: BC) ha concluso con successo il Festival di Yachting di Cannes, mostrando la sua leadership nel mercato e presentando nuovi prodotti. Mercury Marine ha dominato il mercato dei motori fuoribordo, catturando oltre il 60% della quota su imbarcazioni fino a 12 metri e quasi il 70% di tutti i motori fuoribordo in esposizione. Al Port Vieux, i motori Mercury rappresentavano quasi il 90% dei motori su imbarcazioni più grandi.
Mercury Racing ha svelato nuovi motori della piattaforma V6 e un jet fuoribordo da 105 cv. I prodotti Navico Group erano presenti su circa il 70% di tutte le imbarcazioni, con nuovi modelli che presentavano l'Ultrawide NXT di Simrad e altri marchi Navico. La presenza del gruppo Brunswick Boat includeva esposizioni di Boston Whaler, Sea Ray e Navan, con lo SPX190 Outboard di Sea Ray che ha vinto il premio
- Mercury Marine captured over 60% market share on boats up to 12 meters
- Mercury outboards accounted for almost 90% of engines on display for larger boats
- Navico Group products were present on around 70% of all boats at the show
- Sea Ray SPX190 Outboard won the "Motorboat of the Year" award
- Strong product demand and engaged buyers reported at the show
- None.
CANNES, France, Sept. 23, 2024 (GLOBE NEWSWIRE) -- Brunswick Corporation, (NYSE: BC), and many of its industry leading brands, wrapped up another successful Cannes Yachting Festival with leading market share, new product introductions, and another significant accolade for Brunswick Boat Group. The event featured displays from Sea Ray, Boston Whaler, Navan, Navico Group products, Mercury Marine, and Flite, showcasing the Company’s global customer appeal and collaboration among Brunswick’s divisions.
Some of the many highlights from the show included:
- Mercury Marine exhibited more outboard engines than any other manufacturer, capturing over
60% share on boats up to 12 meters and nearly70% of all outboard engines on display on the water. Additionally, at Port Vieux, where boats exceed 12 meters, Mercury outboards accounted for almost90% of the outboard engines on display. 2024 is the fourth consecutive year that Mercury has had leading market share at Cannes, driven by high demand from European boat builders and consumers for its high horsepower propulsion systems. During a media event on the first day of the show, Mercury Racing introduced the new 3.4L 150R and 200R outboard engines, built on a V6 platform. Mercury also unveiled a 105hp outboard jet and announced that the 150hp FourStroke is now available in Cold Fusion and Warm Fusion White, in addition to Phantom Black, responding to demand from saltwater boaters.
- Navico Group products were present on around
70% of all boats at the show while many of Navico’s customers announced new models in Cannes with Navico products installed, including Simrad’s NXT Ultrawide and products from Navico Group’s Mastervolt, Pro Mariner, Lenco, B&G, Marinco, and CZone Mobile brands. One large OEM customer also announced its entry into digital boating solutions with Navico and C-Zone Mobile as its partner. The application offers various features designed to enhance the ownership experience and for boats equipped with the Connect hub. - Brunswick Boat Group maintained a strong presence in Cannes with exhibits from Boston Whaler, Sea Ray, and Navan. Sea Ray garnered significant interest, achieving numerous sales in France and earning the “Motorboat of the Year” award for the Sea Ray SPX190 Outboard from French magazine Moteur Bateaux.
- Flite celebrated its one-year anniversary of joining the Brunswick family by hosting a European dealer event, uniting key EMEA channel partners to discuss its product lineup and growth strategy. Flite products were also displayed throughout the show including in many of Brunswick’s exhibits.
“Cannes and other major shows outside North America are not only important and influential for our brands but also provide an opportunity to engage with our European customers, channel partners and international teams,” said Dave Foulkes, Brunswick Corporation CEO. “Response to our products in Europe remains strong and I was thrilled to see solid attendance and engaged buyers.”
About Brunswick:
Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing, MerCruiser and Flite. Brunswick’s comprehensive collection of parts, accessories, distribution and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has 17,000 employees operating in 25 countries. In 2023, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the fourth consecutive year. For more information, visit www.brunswick.com.
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