Brunswick Corporation Reports Record Sales, Units and Share Gains at the 2021 Fort Lauderdale International Boat Show

Rhea-AI Summary

Brunswick Corporation (NYSE: BC) reported a record performance at the 2021 Fort Lauderdale International Boat Show, achieving significant sales growth across its brands. Mercury Marine displayed the most outboard engines, capturing over half the market share. Boston Whaler and Sea Ray saw revenue increases of 35% and 30%, respectively, compared to last year. Brunswick's Advanced Systems Group products were on over 70% of U.S. OEM boats at the show. CEO Dave Foulkes noted this success reflects strong consumer sentiment and momentum heading into 2022.

Positive

• Mercury Marine displayed more outboard engines than any competitor, holding over 50% market share.
• Boston Whaler achieved a 35% revenue increase compared to the previous year.
• Sea Ray reported a 30% revenue increase versus 2020.
• Brunswick's Advanced Systems Group products were installed on over 70% of U.S. OEM boats.

Negative

• None.

METTAWA, Ill., Nov. 02, 2021 (GLOBE NEWSWIRE) -- Brunswick Corporation (NYSE: BC) today announced a record-breaking performance at the 2021 Fort Lauderdale International Boat Show (FLIBS) with record sales, units, and share gains from many of Brunswick’s award-winning brands. Some of the many notable outcomes from the four-day event were:

• For the fourth consecutive year, Mercury Marine had more outboard engines on display in Ft. Lauderdale than any other manufacturer, accounting for more than half of all outboard engines at the show.
• Boston Whaler recorded record sales during the four-day show with a 35% increase in revenue vs. last year’s event.
• Sea Ray reported a 30% increase in revenue vs. the 2020 show.
• Products from Brunswick’s Advanced Systems Group were installed on greater than 70% (likely significantly greater) of U.S. OEM boats at the show in addition to many boats from international customers.

“The Ft. Lauderdale International Boat Show is one of the most important boat shows in the world - it sets the tone for the U.S. Fall boat show season and is a good indicator of consumer sentiment carrying into the following year,” said Dave Foulkes, Brunswick Corporation CEO. “Mercury continues to capture high share in key markets as boat builders from around the world adopt Mercury’s innovative and industry-leading outboards in record numbers; a trend that was evident again this year at FLIBS. Demand for our premium boat brands continue to set the pace, and the increasing scale of our Advanced Systems Group in combination with its rapidly expanding portfolio of products and brands is enabling growing penetration and success across the industry.”

2021 was the Ft. Lauderdale Boat Show debut for Mercury’s 600hp V12 Verado, as well as Sea Ray’s 370 Sundancer, both launched earlier in the year. Boston Whaler hosted the final stop of its 50^th anniversary 420 Outrage “Homecoming Tour” at FLIBS with a VIP event featuring an appearance by renowned marine artist and conservationist Guy Harvey. Bayliner also returned to the Ft. Lauderdale show, displaying the award-winning Element Series, and Freedom Boat Club was present with a new display, welcoming current and new members and prospects from around the world.

“Our success in Ft. Lauderdale is further demonstration of our incredible momentum across the entire Brunswick enterprise,” said Foulkes. “I am thrilled by all that our teams have accomplished this year, and the strength we carry into 2022.”

Brunswick also recently reported record share and sales during the 2022 Cannes Boat Show.

About Brunswick

Headquartered in Mettawa, Ill., Brunswick Corporation’s leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Advanced Systems Group, which includes industry-leading brands such as Simrad, Lowrance, C-MAP, B&G, MotorGuide, Attwood, Mastervolt, RELiON, Blue Sea Systems, CZone, and ASG Connect system integrators; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club and Boat Class.  For more information, visit brunswick.com.

FAQ

What were Brunswick Corporation's sales results at the 2021 Fort Lauderdale International Boat Show?

Brunswick Corporation reported record sales with Boston Whaler having a 35% revenue increase and Sea Ray a 30% increase compared to 2020.

How did Mercury Marine perform at the Fort Lauderdale International Boat Show 2021?

Mercury Marine displayed the most outboard engines, accounting for over half of all engines at the show, marking its fourth consecutive year in this position.

What products were showcased by Brunswick at the 2021 Fort Lauderdale International Boat Show?

Mercury's 600hp V12 Verado and Sea Ray's 370 Sundancer made their debut at the show, alongside various models from Boston Whaler and Bayliner.

What impact did the Fort Lauderdale International Boat Show have on consumer sentiment according to Brunswick CEO?

CEO Dave Foulkes indicated that the show sets the tone for the U.S. Fall boat show season and reflects positive consumer sentiment moving into the next year.

When did Brunswick Corporation announce its record performance at the Fort Lauderdale International Boat Show?

Brunswick Corporation announced its record performance on November 2, 2021.