Brunswick Corporation Reports Another Successful Ft. Lauderdale International Boat Show with Record Sales and Continued Share Gains
Brunswick (NYSE: BC) reported record-breaking performance at the 2024 Ft. Lauderdale International Boat Show. Mercury Marine achieved record outboard market share for the seventh consecutive year, reaching 58% overall and 74% in the on-water segment. Sea Ray set new unit sales records and launched new models. Boston Whaler reported increased unit sales and retail revenue, with strong performance in larger boats. The company successfully introduced Navan to the North American market, while Navico Group and Flite products showed strong presence across exhibits.
Brunswick (NYSE: BC) ha riportato performance record al Ft. Lauderdale International Boat Show 2024. Mercury Marine ha raggiunto una quota di mercato dei motori fuoribordo da record per il settimo anno consecutivo, arrivando al 58% complessivo e al 74% nel segmento in acqua. Sea Ray ha stabilito nuovi record di vendite e ha lanciato nuovi modelli. Boston Whaler ha riportato un incremento delle vendite e dei ricavi al dettaglio, con performance solide nei barche più grandi. L'azienda ha introdotto con successo Navan nel mercato nordamericano, mentre i prodotti di Navico Group e Flite hanno mostrato una forte presenza nei vari stand.
Brunswick (NYSE: BC) reportó un rendimiento récord en el Ft. Lauderdale International Boat Show 2024. Mercury Marine alcanzó una cuota de mercado de motores fuera de borda récord por séptimo año consecutivo, logrando un 58% en total y un 74% en el segmento en agua. Sea Ray estableció nuevos récords de ventas de unidades y lanzó nuevos modelos. Boston Whaler reportó un aumento en las ventas de unidades y en los ingresos minoristas, con un sólido desempeño en embarcaciones más grandes. La compañía introdujo con éxito Navan en el mercado norteamericano, mientras que los productos de Navico Group y Flite mostraron una fuerte presencia en las exhibiciones.
브런즈윅 (NYSE: BC)는 2024 Ft. Lauderdale International Boat Show에서 기록적인 성과를 보고했습니다. 머큐리 마린은 7년 연속으로 기록적인 외륜선 시장 점유율을 달성하며 전체 58%와 수상 부문에서 74%에 도달했습니다. 씨 레이는 새로운 단위 판매 기록을 세우고 신모델을 출시했습니다. 보스턴 웨일러는 판매 단위와 소매 수익 증가를 보고하며 대형 보트에서 좋은 성과를 보였습니다. 이 회사는 나반을 북미 시장에 성공적으로 선보였으며, 나비코 그룹과 플라이트 제품은 전시회에서 강한 존재감을 드러냈습니다.
Brunswick (NYSE: BC) a présenté des performances record lors du Ft. Lauderdale International Boat Show 2024. Mercury Marine a atteint une part de marché record pour les moteurs hors-bord pour la septième année consécutive, atteignant 58 % au total et 74 % dans le segment nautique. Sea Ray a établi de nouveaux records de ventes d'unités et a lancé de nouveaux modèles. Boston Whaler a rapporté une augmentation des ventes d'unités et des revenus au détail, avec une excellente performance sur les bateaux plus grands. L'entreprise a réussi à introduire Navan sur le marché nord-américain, tandis que les produits de Navico Group et Flite ont montré une forte présence sur les stands.
Brunswick (NYSE: BC) berichtete von einem rekordverdächtigen Auftritt auf der Ft. Lauderdale International Boat Show 2024. Mercury Marine erreichte im siebten Jahr in Folge einen Rekordanteil am Outboard-Markt und erzielte insgesamt 58 % sowie 74 % im Wassersegment. Sea Ray stellte neue Verkaufsrekorde auf und launchte neue Modelle. Boston Whaler berichtete von gestiegenen Verkaufszahlen und Einzelhandelsumsätzen, mit starken Leistungen bei größeren Booten. Das Unternehmen führte Navan erfolgreich auf dem nordamerikanischen Markt ein, während die Produkte von Navico Group und Flite eine starke Präsenz auf den Ausstellungen zeigten.
- Mercury Marine reached record 58% market share overall and 74% in on-water segment (6% increase from 2023)
- Sea Ray achieved record unit sales, surpassing 2023 figures
- Boston Whaler increased unit sales and retail revenue vs 2023
- Strong sales of larger boats with 50% of Boston Whaler units sold being 30'+ vessels
- Successful Navan launch with immediate sales of C30 and S30 models
- CEO acknowledged ongoing market challenges
Insights
Brunswick 's performance at FLIBS reveals significant market strength in the marine industry. Mercury Marine's record
The company's integrated product strategy, showcasing synergies between brands like Flite and Navan, alongside Navico Group's widespread OEM presence, strengthens Brunswick's competitive moat in the marine industry. This multi-brand success, particularly in high-margin premium segments, suggests positive revenue implications for upcoming quarters.
The strong performance at FLIBS, particularly in premium segments and larger vessels, signals healthy demand in the high-margin luxury marine market. Boston Whaler's success with 30'+ vessels and Sea Ray's record unit sales suggest maintained pricing power despite broader market challenges. Mercury Marine's expanding market share, especially in the important saltwater segment, indicates potential for increased recurring revenue through parts and service.
The successful introduction of new models across brands and continued technological integration through Navico Group points to effective R&D investment and cross-brand synergies. This strategic positioning should support margins and market share in the competitive marine industry.
METTAWA, Ill., Nov. 04, 2024 (GLOBE NEWSWIRE) -- Brunswick Corporation (NYSE: BC) today revealed another record-breaking performance at the 2024 Ft. Lauderdale International Boat Show (FLIBS), with continued outboard engine market share growth and record unit sales for several of its premium brands. Some notable highlights for Brunswick during this five-day event included:
- Mercury Marine reported record outboard market share for the seventh consecutive year in Ft. Lauderdale, accounting for an all-time high
58% of all outboard engines at the event and74% of all outboards in the on-water portion of the show (an increase of6% over 2023). - Sea Ray set a new Ft. Lauderdale record for units sold, beating last year’s record and finishing the show with strong retail revenue while launching the new 250 Outboard and 270 SDX Outboard during a media event, and providing a ‘sneak peek’ of the 230 SDX Outboard.
- Boston Whaler reported increased unit sales and retail revenue versus the 2023 show, including a strong mix of larger boats, with half of the units sold being 30’ and above. In addition, Whaler launched the all-new 330 Vantage during a media event. The new flagship of the Vantage range was very well received by the media and consumers, leading to double-digit sales during the show.
- Navan was officially introduced to the North American market and was very well received by the media and dealers in attendance, leading to the sale of both a C30 and a S30 model.
- Navico Group products were again installed on most US OEM boats and international models. Additionally, there was a strong showing for the Fathom e-power system, Simrad’s latest technology, and the all new Lenco Pro Control auto-leveling solution. FLIBS was also the first public showing of the Elite FS 10- and 12-inch displays.
- Flite not only had its own showcase at FLIBS but was also present in most Brunswick brand exhibits, highlighting the many synergies across Brunswick. A Fliteboard was also mounted on one of the Navan boats in the exhibit.
“Ft. Lauderdale has been an outstanding venue for Brunswick, especially for Mercury Marine and our premium brands and products, and the 2024 show was no exception, with several record performances,” said Dave Foulkes, Brunswick Corporation CEO. “FLIBS surpassed expectations despite the ongoing market challenges and changeable weather all week. Sea Ray and Boston Whaler saw strong global interest and sales, Mercury continues to grow share in US saltwater markets, and Navico Group remains a key partner for most US and international OEMs.”
About Brunswick Corporation
Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing, MerCruiser, and Flite. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has 17,000 employees operating in 25 countries. In 2023, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the fourth consecutive year. For more information, visit www.Brunswick.com.
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