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Brunswick Corporation Elects Reggie Fils-Aimé to Board of Directors

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Brunswick Corporation (NYSE: BC) has appointed Reginald Fils-Aimé, former President and COO of Nintendo of America, to its board of directors. This move aims to leverage his extensive experience in consumer engagement and digital technology. Fils-Aimé, who retired from Nintendo in 2019, has over 35 years of leadership experience across various sectors. His insights are anticipated to enhance Brunswick’s customer relationships and brand presence.

Positive
  • Appointment of Reginald Fils-Aimé expected to enhance customer engagement strategies.
  • Fils-Aimé's extensive experience in consumer-focused initiatives may lead to strengthened brand positioning.
Negative
  • None.

METTAWA, Ill., Oct. 26, 2020 (GLOBE NEWSWIRE) -- Brunswick Corporation (NYSE: BC) announced today that Reginald Fils-Aimé, former President and Chief Operating Officer for Nintendo of America, Inc., has been elected to its board of directors.

“We are excited to welcome Reggie to Brunswick’s board of directors,” said Manuel A. Fernandez, Brunswick Corporation Non-Executive Chairman of the Board. “As a highly respected and seasoned executive, Reggie’s experience in consumer-facing initiatives and digital technology will make him a valued addition to our strong and experienced board of directors.  We look forward to benefiting from Reggie’s expertise as we continue to develop deeper relationships with our customers.”

Mr. Fils-Aimé retired in 2019 following over 15 years at Nintendo of America, Inc., including 13 years as its President and COO.  He also served as an Executive Officer for its parent company Nintendo Co., Ltd.  For over 35 years, Mr. Fils-Aimé has transformed companies, revitalized brands and reshaped various industries.  In addition to Nintendo, Mr. Fils-Aimé spent time as the Senior Vice President of Marketing for MTV Networks’ VH1 cable channel and held leadership roles at a variety of global companies such as Procter & Gamble and Pizza Hut.  Mr. Fils-Aimé graduated from Cornell University with a Bachelor of Science in Applied Economics and Management, and currently serves on the Cornell University Council.

Mr. Fils-Aimé currently serves as a director on the boards of Game Stop Corporation (NYSE: GME) and Spin Master Corporation (TOY.TO). 

About Brunswick
Headquartered in Mettawa, Ill., Brunswick Corporation’s leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Garelick, and Whale marine parts; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club & NAUTIC-ON. For more information, visit https://www.brunswick.com.

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FAQ

Who is Reginald Fils-Aimé and what is his background?

Reginald Fils-Aimé is the former President and COO of Nintendo of America, bringing over 35 years of leadership experience in consumer-facing industries.

What impact may Reginald Fils-Aimé have on Brunswick's strategy?

His expertise in consumer engagement and digital technology is expected to enhance Brunswick's customer relationships.

When was Reginald Fils-Aimé elected to the board of Brunswick Corporation?

Reginald Fils-Aimé was elected to the board on October 26, 2020.

What previous roles has Reginald Fils-Aimé held before joining Brunswick?

He served as President and COO of Nintendo of America and held leadership roles at MTV Networks, Procter & Gamble, and Pizza Hut.

What is Brunswick Corporation known for?

Brunswick Corporation is known for its leading consumer brands in the marine industry, including Mercury Marine and a variety of boat brands.

Brunswick Corporation

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