Brunswick Corporation continues to set new records at the 2020 Ft. Lauderdale Boat Show
Brunswick Corporation (NYSE: BC) reported strong results at the 2020 Ft. Lauderdale International Boat Show. For three years running, Mercury Marine dominated outboard engine sales, achieving over half of all engines displayed. Despite lower attendance, Boston Whaler saw increased sales for key models, while Sea Ray performed well, introducing the new 370 Sundancer for 2021. Freedom Boat Club's local franchise doubled its membership sales compared to last year. CEO Dave Foulkes highlighted the company's innovative products and safety measures during the event.
- Mercury Marine maintained its leadership with over half the outboard engines at the show.
- Boston Whaler experienced year-over-year sales growth for many models despite lower show attendance.
- Sea Ray's new 370 Sundancer launch is anticipated in February 2021, indicating ongoing product innovation.
- Freedom Boat Club's membership sales doubled at the show, reflecting strong demand.
- None.
METTAWA, Ill., Nov. 09, 2020 (GLOBE NEWSWIRE) -- Brunswick Corporation (NYSE: BC) and its industry leading brands, Mercury Marine, Boston Whaler, Sea Ray and Freedom Boat Club, all had a very successful 2020 Ft. Lauderdale International Boat Show.
For the third consecutive year, Mercury Marine had the most outboard engines of any manufacturer at the show and increased its show market share for the fourth consecutive year, accounting for more than half of the total engines displayed at the 2020 show.
Despite the significantly reduced show attendance, Boston Whaler reported increased year-over-year show sales on many of its leading models. In addition, Sea Ray had a great show with many models selling at or above prior year results. Sea Ray also announced the all-new 370 Sundancer which will officially launch in February 2021 and features the brand’s exciting new design language.
Freedom Boat Club’s Ft. Lauderdale franchise, located at the Bahia Mar marina, also doubled its membership sales from a year ago, during the four-day show.
“Ft. Lauderdale has historically been a bell-weather of saltwater market trends and each year we look forward to showcasing our industry leading products and technology,” said Dave Foulkes, Brunswick Corporation CEO. “Mercury continues to win saltwater market share as more and more OEMs make the shift to its industry-leading line-up of four-stroke outboards. Our premium boat brands had a very successful show, attracting returning and first-time buyers to their award-winning models. Freedom’s growth this summer has been incredible and it’s no surprise to see the new Ft. Lauderdale location continue to grow, as South Florida is one of the country’s premier boating destinations.”
To ensure the health and safety of its employees, Brunswick limited the number of staff attending the show and implemented extensive COVID-related health and safety protocols, even beyond those required by the show organizers.
“Our staff at the show did a wonderful job in unique circumstances,” said Foulkes. “With carefully thought-out and rigorous safety measures in place, our team made sure that their own safety and the safety of our customers was the number one priority.”
About Brunswick
Headquartered in Mettawa, Ill., Brunswick Corporation’s leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Garelick, and Whale marine parts; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club, NAUTIC-ON. For more information, visit https://www.brunswick.com.
FAQ
What significant achievements did Brunswick Corporation report from the 2020 Ft. Lauderdale International Boat Show?
How did COVID-19 affect Brunswick Corporation's participation in the boat show?
What is the market share of Mercury Marine at the 2020 boat show?
When will Sea Ray's new 370 Sundancer officially launch?
What growth did Freedom Boat Club experience during the boat show?
