BBTV Signs Content Management Deal With a Top US Commercial Broadcast Television Network

VANCOUVER, BC, July 19, 2023 /PRNewswire/ - BBTV Holdings Inc. (TSX: BBTV) (OTCQX: BBTVF) (Frankfurt: 64V) ("BBTV" or the "Company"), the leading creator monetization company with a mission to help creators become more successful, today announced it has signed a Content Management deal with a top US commercial television network.

• BBTV will manage digital channels for the network featuring several well-known Intellectual Properties (IPs) in the entertainment vertical, building digital generation audiences for the television network.
• The deal follows several prominent signings so far in 2023, including a top global film studio and a multinational entertainment and record label conglomerate.
• BBTV continues to successfully convert some of its most substantial deals ever from the largest Content Management pipeline in the Company's history as it executes its strategic alignment around large enterprise-based, high margin Plus Solutions.

"Audiences are increasingly native to digital, and as a result we're seeing more and more global brands looking to build audience-first strategies on digital platforms across the Google and Meta ecosystems," comments Lewis Ball, Chief Strategy Officer, BBTV. "What makes BBTV particularly exciting for these partners is our long history of driving significant success with some of the most well-known IPs in the business. Our expertise and knowledge attract large entertainment and media enterprises who need to maximize their audience reach and digital value. When our experts take the reins of clients' valuable IP, our clients know they're giving the keys to an established veteran in the industry that's pairing nearly two decades of knowledge and expertise with innovative solutions that enable growth at the scale of the digital video economy."

Content Management is an important part of the Company's Plus Solutions business and represents a significant portion of the segment revenue, which surpassed $50 million in 2022. Plus Solutions revenue is expected to grow by at least 30% again in 2023 and represents a key revenue stream for BBTV's path to profitability.

About BBTV
BBTV is a global media company headquartered in Vancouver, Canada. The Company has been redefining video entertainment since 2005 through the lens of the world's most influential creators. With the world's only comprehensive tech-powered solution for creators, brands and media companies to succeed in the massive and growing creator economy, BBTV reaches 600 million unique viewers every month across every major digital platform. [1]. (www.bbtv.com)

[1] Comscore's "Top 12 Countries = December 2022 comScore Video Metrix Media Trend – Multi-Platform – Top 100 Video Properties Report"; Top 12 countries represent ~50% of world's digital population.

Links to SEDAR filings, conference call recordings and press releases are available on the investor website at: https://investors.bbtv.com/

Forward Looking Statements
This press release contains "forward–looking information" and "forward-looking statements" within the meaning of applicable securities laws (collectively, "forward-looking information"). Forward-looking information is not information about historical facts but instead represents the Company's intentions, beliefs, plans, goals, objectives and strategies regarding future events and results. Forward-looking information contained in this press release includes statements that Plus Solutions revenue is expected to grow by at least 30% again in 2023 and represents a key revenue stream for BBTV's path to profitability. Forward-looking information is necessarily based on a number of estimates and assumptions that the Company considered appropriate and reasonable as of the date such information is given, including but not limited to the Company's assumptions that the Company will continue to acquire new customers for its Content Management services and to retain existing customers; views and RPMs will improve; there will be no changes in general industry, market and economic conditions adverse to the Company; the Company will receive additional financing on a timely basis; Plus Solutions revenue will grow as expected in 2023 and that the Company will realize an accelerated path to profitability. Forward-looking information is subject to known and unknown risks, uncertainties, and other factors, many of which are beyond the Company's control, that may cause actual results, performance or achievements to be materially different from those expressed or implied by such forward-looking information, including but not limited to the risk that the Company's assumptions on which its forward-looking information is based may not be accurate; the effect of competition;  the Company's significant reliance on its relationship with one digital platform; the Company has a history of losses and negative cash flow; the Company's need for additional capital; and the impact of the continuing COVID-19 pandemic; as well as the factors discussed under "Risk Factors" in the final prospectus of the Company dated October 22, 2020, and in its Annual Information Form dated March 31, 2023 filed on sedar at www.sedar.com and in the Company's other filings with the Canadian securities regulatory authorities at www.sedar.com. The Company does not undertake any obligation to update any forward–looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.

For further information please contact:
Media Relations: pr@bbtv.com
Investor Relations: ir@bbtv.com

BBTV-C

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SOURCE BBTV Holdings Inc.