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On January 18, 2023, Blackbird plc (OTCQX: BBRDF) and Caretta Research launched a study titled 'Going native: production in the cloud', revealing that the shift to cloud-based media workflows during the pandemic has increased costs and inefficiencies. Key findings indicate that 90% of video users now utilize cloud production, but 65% still rely on outdated workflows that involve moving large media files online. The report highlights excessive infrastructure and storage costs due to ineffective practices, while emphasizing the need for more advanced cloud-native technologies. Blackbird's solution offers editing speeds up to four times faster and a Total Cost of Ownership 35% lower than traditional methods.
Blackbird plc (OTCQX:BBRDF), a leader in cloud-native video editing, has been awarded 'IABM Broadcast / Media Company of the Year' for 2022. This accolade celebrates companies at the forefront of content creation and distribution innovation. The company's cloud editing platform shows a remarkable 78% revenue increase in H1 2022 and a 314% growth in overseas sales over three years. Blackbird's technology is also noted for reducing carbon emissions by up to 91%. CEO Ian McDonough emphasizes the recognition as a testament to the company's hard work and rapid growth in a challenging year.
Blackbird plc (OTCQX: BBRDF) announced on Oct. 26, 2022, that SBS Belgium has integrated its cloud-native video editing platform to enhance video production workflows. This partnership allows SBS Belgium's content team to access streaming content almost live and publish efficiently across various platforms. Blackbird's technology claims to reduce carbon emissions by up to 91% and infrastructure costs by 75%. The platform also accelerates content creation and delivery, making it four times faster than traditional methods. CEO Ian McDonough highlighted the growth of companies adopting such innovative solutions.
Blackbird plc (OTCQX: BBRDF) announced its participation at IBC 2022, showcasing its cloud-native video editing platform in collaboration with Microsoft. The platform allows for scalable video production and significantly reduces carbon emissions by up to 91% compared to traditional methods. Blackbird is up to 4 times faster than on-premise video editing solutions and has notable clients such as Deltatre and the National Rugby League. Blackbird's integration with Microsoft Azure enables efficient content production and distribution.
On September 7, 2022, Blackbird plc (BBRDF) released a study revealing that its cloud-native video editing platform is up to 4 times faster than traditional on-premise video editing systems. The study involved independent professional sports video editors comparing the performance of Blackbird against non-linear editing platforms. This faster editing capability is crucial for broadcasters, enhancing viewer engagement and content monetization opportunities. Blackbird will showcase its technology at IBC 2022, underscoring its position in the growing SaaS and cloud video market.
Blackbird plc (AIM:BIRD, OTCQX:BBRDF) announced the launch of its sustainability study, 'Decarbonizing Video Production' in partnership with Green Element. This study emphasizes the crucial role of carbon-efficient technology in media production as organizations aim for net-zero emissions. It highlights that Blackbird's cloud-native platform can reduce CO2 emissions by up to 91% compared to traditional workflows. The study, endorsed by Olympic sailor Hannah Mills, indicates significant potential for broadcasters to enhance sustainable practices through native cloud solutions.
Blackbird plc (OTCQX: BBRDF) has appointed Sumit Rai as Chief Product Officer, effective June 2022. Rai brings over 23 years of experience in the video and film industry, having previously served in leadership roles at VEGAS Creative Software and Qumu Inc. His expertise in developing cloud-native video solutions aims to enhance Blackbird's product suite and expand its market reach. CEO Ian McDonough emphasized Rai's role in accelerating growth and leveraging Blackbird's patented technology in emerging video markets.
Blackbird plc (OTCQX: BBRDF) released data from its recent study indicating that while 90% of video professionals have adopted cloud production and remote editing, many still rely on inefficient methods that hinder workflow efficiency. The study highlights that 65% of users are transferring high-res media files rather than using optimized cloud-native tools. Despite the inefficiencies, 84% of respondents noted growth in cloud production due to the pandemic. The findings suggest a shift toward cloud-native workflows is essential for cost savings and improved productivity in video production.
Blackbird plc (AIM: BIRD, OTCQX: BBRDF) announces its participation at NAB 2022, showcasing its leading cloud video editing platform at Microsoft's booth. Blackbird enables scalable video production, reducing carbon emissions by up to 91% and infrastructure costs by up to 75%. Integrated with Microsoft Azure, Blackbird allows for quick deployment and high-quality content delivery to various devices. The company emphasizes its commitment to innovation and sustainability, as highlighted by CEO Ian McDonough and Microsoft's Worldwide Strategy Director, Simon Crownshaw.
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